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  • February 1996 (Revised November 1996)
  • Case

Wainwright Industries (A): Beyond the Baldrige

By: Rosabeth M. Kanter and Norman Klein
Traces the growth of Wainwright, a small automotive supply company, focusing on its commitment to quality in 1981 and the evolution of its quality culture. Breakthrough programs that stress "trust and belief" in the workforce and commitment to customers result in... View Details
Keywords: Quality; Customer Satisfaction; Customer Relationship Management; Ethics; Business or Company Management; Standards; Machinery and Machining; Organizational Change and Adaptation; Organizational Culture; Auto Industry; Missouri
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  • 11 Mar 2001
  • Research & Ideas

Wired and Black: Focus on Careers

Black: Career Development in the New Economy," said newly minted MBAs should be able to learn quickly, handle problems, and build relationships with coworkers over workplace divisions. The panelists also advised students to know the... View Details
Keywords: by Carrie Levine
  • 14 May 2020
  • Blog Post

A PRIDE Farewell

very own @prideathbs accounts.  Re-established a working relationship with the HBS LGBT Alumni Association to further club recruiting efforts.  Attended the Reaching Out MBA Conference in Atlanta where several of our members landed... View Details
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

technologies could be used to create a captive one-to-one relationship between firms and consumers, so that customers could literally be viewed as assets. We should start to realize that things are not that simple. Ultimately, a... View Details
Keywords: by Martha Lagace
  • 01 Jun 2022
  • News

Blissful Thinking

that they make, for example, is believing that they’ll actually find satisfaction through money, power, and fame. Sooner or later, they become a success addict. If you’re an alcoholic, you can’t actually drink so much alcohol that you’re... View Details
Keywords: Dan Morrell; illustration by Dan Winters
  • 26 Mar 2019
  • Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health
  • 2011
  • Book

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

By: Fred Reichheld and Rob Markey
Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
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  • 08 Oct 2015
  • Research & Ideas

Four Questions Fundraisers Must be Prepared to Answer

stewardship is that isn’t generic and makes a donor very proud.” Finally, a relationship with a donor should be just as satisfying for the fundraiser and the institution. Gifts can be the beginning of an ongoing partnership. If the answer... View Details
Keywords: by Julia Hanna
  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

for-profit health care organization led to better patient outcomes at the same time that "provider engagement and feeling of satisfaction have increased, our costs have fallen and our net profit has increased." One of the basic... View Details
Keywords: by Jim Heskett; Health
  • 16 Jul 2024
  • Blog Post

Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)

to supporting municipalities through the life of their assets and relationship with Highland. It’s a complex job, but immensely rewarding job to balance the cost control at the backend, while still delivering an exceptional service to our... View Details
  • December 2002 (Revised February 2003)
  • Case

Wyndham International: Fostering High-Touch with High-Tech

By: Lynda M. Applegate and Gabriele Piccoli
Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details
Keywords: Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry
Related
  • 18 Jun 2024
  • Blog Post

Alumni Career Journey: Ben Schutzman (MBA 2016) - Driving Positive Impact on Community and Climate

to supporting municipalities through the life of their assets and relationship with Highland. It’s a complex job, but immensely rewarding job to balance the cost control at the backend, while still delivering an exceptional service to our... View Details
  • 25 Aug 2022
  • News

Case Study: Sound Check

provide good information. Sites have to provide robust online experiences if they want to create strong bonds and real relationships with their customers, he adds. The Question: So far LS has signed on mid-size businesses that generate... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

  Working PapersHappiness, Contentment and Other Emotions for Central Banks Authors:Rafael Di Tella and Robert MacCulloch Abstract We show that data on satisfaction with life from over 600,000 Europeans are negatively correlated with the... View Details
Keywords: Martha Lagace
  • March 2011
  • Exercise

Customer Intelligence Advantage: Module 2 Assignment

By: F. Asis Martinez Jerez
This exercise directs students to analyze a customer-centric firm by first understanding the elements that characterize a customer-centric organization, then by capturing and comparing this firm's approach to customer-centricity. Students interview three levels in the... View Details
Keywords: Business Units; Customer Focus and Relationships; Customer Satisfaction; Employees; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Competitive Advantage
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  • 01 Apr 1997
  • News

HBS Conferences Explore Range of Issues

his assessment in large measure on the mutual dependency of the two entities, Cheng said, "Hong Kong has benefited enormously from the economic opening of China. At the same time, Hong Kong has helped China build a successful market economy." Characterizing Hong Kong's... View Details
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

customer satisfaction, differences among customers account for 96%–97% of this variance, while differences among employees, processes, locations, and markets make up the remainder. Further analysis reveals that customers tend to report relatively consistent View Details
Keywords: Sean Silverthorne
  • 06 Aug 2020
  • Research & Ideas

Who Will Give You the Best Professional Guidance?

frequency of promotions, employee satisfaction surveys, and external recognition as leaders and contributors. Learn more about how internal coaching and talent and development is evolving inside organizations. Therapist What used to be... View Details
Keywords: by Julia B. Austin
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

niches. They report that "nearly 70 percent of managers admit that excessive complexity is raising their costs and hindering their profit growth." In other words, there is a trade-off between innovation and complexity on the one hand and profitable View Details
Keywords: by James Heskett; Consumer Products
  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

of Information Technology at Harvard Medical School), noted that most health care marketing in the past was centered around physicians. The basis of competition in the near future, he predicted, would shift to one driven by consumer View Details
Keywords: by Martha Lagace; Health