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  • All HBS Web  (5,377)
    • People  (9)
    • News  (902)
    • Research  (3,837)
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    • Multimedia  (4)
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  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship View Details
Keywords: by Sarah Jane Gilbert
  • Article

Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties

By: Julia Hur, Alice Lee-Yoon and Ashley V. Whillans
Most working adults report spending very little time with friends and family. The current research explores the aspects of work that encourage employees to spend less time with personal ties. We show that incentive systems play a critical role in shaping how people... View Details
Keywords: Rewards; Performance Incentives; Social Relationships; Instrumentality; Time Allocation; Performance; Motivation and Incentives; Relationships; Time Management
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Hur, Julia, Alice Lee-Yoon, and Ashley V. Whillans. "Are They Useful? The Effects of Performance Incentives on the Prioritization of Work Versus Personal Ties." Organizational Behavior and Human Decision Processes 165 (July 2021): 103–114. (Shared Authorship.)
  • Article

Unconventional Insights for Managing Stakeholder Trust

By: Michael Pirson and Deepak Malhotra
Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details
Keywords: Values and Beliefs; Knowledge Use and Leverage; Organizational Culture; Business and Stakeholder Relations; Perspective; Trust; Cooperation
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Pirson, Michael, and Deepak Malhotra. "Unconventional Insights for Managing Stakeholder Trust." MIT Sloan Management Review 49, no. 4 (Summer 2008): 43–50.
  • September 2010
  • Case

Freddie Mac: Managing in Conservatorship

By: Robert Steven Kaplan, Nitin Nohria and Ben Creo
Ed Haldeman has recently become CEO of Freddie Mac, one of three major government sponsored enterprises (GSEs) charged with supporting U.S. residential mortgage finance. The company was placed into conservatorship by the U.S. treasury on September 7, 2008.... View Details
Keywords: Change Management; Financial Crisis; Mortgages; Leadership; Organizational Culture; Business and Government Relations; Financial Services Industry; United States
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Kaplan, Robert Steven, Nitin Nohria, and Ben Creo. "Freddie Mac: Managing in Conservatorship." Harvard Business School Case 411-048, September 2010.
  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
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Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Teaching Note 517-098, February 2017.
  • July 2023 (Revised February 2024)
  • Supplement

Managing Customer Retention at Teleko

By: Eva Ascarza
This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, 3) Retention management. View Details
Keywords: Customer Relationship Management; Telecommunications Industry; Technology Industry; United States
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Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Spreadsheet Supplement 524-702, July 2023. (Revised February 2024.)
  • 03 Nov 2011
  • What Do You Think?

The Ultimate Question in Management

convincing case that trust was absolutely essential to the successful implementation of policies and practices necessary to implement any strategy. For example, several managers testified to the importance of the View Details
Keywords: by James Heskett
  • October 2005 (Revised October 2006)
  • Case

Infosys (A): Strategic Human Resource Management

By: Thomas J. DeLong, Jaya Tandon and Ganesh Rengaswamy
Hema Ravichandar, head of human resources, was given a new and aggressive milestone to reach: ensure Infosys is on the Top 10 lists of both Best Performing Companies and Best Employers by 2007. No large organization had ever been able to achieve this distinction... View Details
Keywords: Business Growth and Maturation; Transition; Cost; Human Resources; Employee Relationship Management; Problems and Challenges; Competitive Strategy; Information Technology Industry
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DeLong, Thomas J., Jaya Tandon, and Ganesh Rengaswamy. "Infosys (A): Strategic Human Resource Management." Harvard Business School Case 406-010, October 2005. (Revised October 2006.)
  • August 2007
  • Module Note

Managing Networked Businesses: Platform Evolution Module

By: Thomas R. Eisenmann
Offers an overview of conceptual content and pedagogical guidance for instructors using a six-session module, "Platform Evolution," from "Managing Networked Businesses" (MNB), a case-based MBA elective course on platform-mediated networks. The module explores the... View Details
Keywords: Business Ventures; Networks; Business or Company Management; Rights; Business Strategy; Problems and Challenges; Multi-Sided Platforms; Market Transactions; Innovation and Invention; Marketing; Competition; Market Entry and Exit
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Eisenmann, Thomas R. "Managing Networked Businesses: Platform Evolution Module." Harvard Business School Module Note 808-063, August 2007.
  • October 2023 (Revised February 2024)
  • Teaching Note

Managing Customer Retention at Teleko

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Case No. 523-005. View Details
Keywords: Customer Relationship Management; United States
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Ascarza, Eva, and Ta-Wei Huang. "Managing Customer Retention at Teleko." Harvard Business School Teaching Note 524-036, October 2023. (Revised February 2024.)
  • January – February 2009
  • Article

Managing Strategy with External Partners

By: Robert S. Kaplan, Francisco de Asis Martinez-Jerez and Bjarne Rugelsjoen
Keywords: Management; Strategy; Partners and Partnerships
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Kaplan, Robert S., Francisco de Asis Martinez-Jerez, and Bjarne Rugelsjoen. "Managing Strategy with External Partners." Balanced Scorecard Report 11, no. 1 (January–February 2009): 1–6.
  • 2003
  • Chapter

Managing in a Transnational Network

By: Christopher A. Bartlett and Sumantra Ghoshal
Keywords: Globalized Firms and Management; Networks
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Bartlett, Christopher A., and Sumantra Ghoshal. "Managing in a Transnational Network." Chap. 13 in Managing the Global Network Corporation, edited by Bruce McKern, 260–283. London: Routledge, 2003.
  • 2014
  • Chapter

The Language of Global Management

By: Tsedal Neeley
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details
Keywords: Language; Lingua Franca; Networks; Governance; Information Technology; Management; Ethics; Emerging Markets; Innovation and Invention
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Neeley, Tsedal. "The Language of Global Management." In Wiley Encyclopedia of Management, Volume 6: International Management. 3rd ed. Edited by Markus Vodosek and Deanne den Hartog. John Wiley & Sons, 2014.
  • 10 Jan 2008
  • Sharpening Your Skills

Sharpening Your Skills: Operations Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve service industries? How can a company's order View Details
  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved... View Details
Keywords: by Jim Heskett; Health
  • 05 Jul 2023
  • What Do You Think?

How Are Middle Managers Falling Down Most Often on Employee Inclusion?

asked to consider its relationship to diversity, inclusion, and belonging at work.” She reminds us: “A recent tidal wave of harassment claims highlights the costs of failing to create a psychologically safe workplace for women.” May it... View Details
Keywords: by James Heskett
  • December 2022
  • Article

Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo

By: Stefan Dimitriadis and Rembrand Koning
Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections... View Details
Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo
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Dimitriadis, Stefan, and Rembrand Koning. "Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo." Management Science 68, no. 12 (December 2022): 8635–8657.
  • April 1998
  • Teaching Note

Managing Customers for Profits (TN)

By: Das Narayandas
Teaching Note for (8249) and (8257). View Details
Keywords: Customer Value and Value Chain; Profit; Customer Relationship Management
Citation
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Narayandas, Das. "Managing Customers for Profits (TN)." Harvard Business School Teaching Note 598-072, April 1998.
  • Article

Managing Information Systems by Committee

By: R. L. Nolan
Keywords: Information; System; Groups and Teams
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Nolan, R. L. "Managing Information Systems by Committee." Harvard Business Review 60, no. 4 (July–August 1982).
  • November 2022 (Revised February 2024)
  • Exercise

Managing Customer Retention at Teleko

By: Eva Ascarza
This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management. View Details
Keywords: Algorithmic Decision Making; Marketing Strategy; Customer Focus and Relationships
Citation
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Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Exercise 523-005, November 2022. (Revised February 2024.)
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