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- All HBS Web (792)
- Faculty Publications (110)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an underexplored topic in consumer research,... View Details
Keywords: by Martha Lagace
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
in class, in real time, and the list of ads are almost never the same. They don't match up, and that's a big “a-ha” moment for students to think about, what is the purpose of this ad? So going back to your question of are the stakes... View Details
- 10 Dec 2014
- Research & Ideas
Minimum Wage Debate Is Really About Social Values
tackles several large questions underlying the issue. April White: When we talk about a minimum wage increase in the United States, what are we really talking about? Matthew Weinzierl: The US federal minimum wage is not very high—it's much lower in View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
interacting with the real you (authenticity), when they have faith in your judgment and competence (logic), and when they feel that you care about them (empathy),” they write. Put together, these factors argue for an informal,... View Details
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
needs. The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand. Industries with decreasing customer demand—offline entertainment, hospitality, View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
strategic intent. This book of cases provides real examples of these challenges. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52557 forthcoming Management Science If You're Going to Do Wrong, at Least Do It Right:... View Details
Keywords: Sean Silverthorne
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
mediation, and "negotiate something in the real world" was her current assignment. The VP eventually agreed to put her in touch with the Impress representative. After a number of meetings and a lot of negotiation, Impress agreed... View Details
Keywords: by Deepak Malhotra
- 03 Oct 2005
- Research & Ideas
The Truck Driver Who Reinvented Shipping
addition, since McLean's trailers were fully enclosed and secure, they were safe from pilferage and damage, which were considered costs of business in the traditional shipping industry. The safety of McLean's trailers also enabled customers to negotiate lower insurance... View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming)... View Details
Keywords: Sean Silverthorne
- 20 Dec 2016
- First Look
December 20, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51996 forthcoming Quarterly Journal of Economics Catering to Investors Through Security Design: Headline Rate and Complexity By: Célérier, Claire, and Boris Vallée... View Details
Keywords: Carmen Nobel
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
only thing that this sort of learned pragmatism gives me is the opportunity to engage my colleagues who have the real power to make a difference in this country." And he said, "We'll see." So I guess he's right. We'll see. Neeley: So your... View Details
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
cases where a truck will need to be driven by a human or a cash register will need a person to operate it, but will you need as many humans? The answer is “no.” And will the unemployment rate increase at some point? I suspect it will.... View Details
Keywords: by Dina Gerdeman
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report. Owners of ultra-high-end... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
and disruptive opportunities; the "schools of experience" theory informs hiring decisions. 4. Don't try to change your customers—help them. Faulty market segmentation schemes help to explain the stunningly high rate of failure... View Details
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
regulatory scrutiny and investors’ appetite for high yields. [div class=infogram-embed data-id=_/dXAGwnYmit60tm0vtk17][/div]But even with more defaults, fintech lenders weren’t likely to be hurt, in part because the companies charge higher View Details
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
paper, he and fellow economists have found themselves handicapped by a problem just as real as any technological barrier or requirement of incentives and efficiency: the downright distaste that some people feel for particular... View Details
Keywords: by Martha Lagace
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
practice in need of further examination. Taken to an extreme, it leads to a conclusion such as that of Renat Nadyukov: "Sometimes we forget why we pay people." Sivaram Parameswaran concurs, saying, "in the compulsion to stay on par with other players, we... View Details
Keywords: by Jim Heskett
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
reader engagement. For the professionals, our story of Jim Barton often mirrors their own life experience, and has prompted many real CIOs to say to us "this is my life," "this book is about me," even (from one)... View Details
Keywords: by Martha Lagace
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
Babcock of Carnegie Mellon University, we analyzed differences between men's and women's starting salaries in a graduating class of MBA students at a top business school. In low-ambiguity industries (as rated by career-services experts),... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young