Publications

January 2022 (Revised August 2022)
Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin

Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden

10 Dec 2021
Research & Ideas

Truth Be Told: Unpacking the Risks of Whistleblowing

enough to encourage an employee to report it. At the same time, we know that thousands of workers still die or get injured due to workplace safety violations. But in securities fraud or tax fraud, where the penalties can be in the millions, it makes more sense. White:... View Details

Keywords: by April White

28 Aug 2008
Working Paper Summaries

How Can Decision Making Be Improved?

Keywords: by Dolly Chugh, Katherine L. Milkman & Max H. Bazerman

August 5, 2016
Article

A Definitive Guide to the Brexit Negotiations

By: Deepak Malhotra

In this article I offer an analysis of the negotiation landscape facing UK and EU negotiators, along with advice on how they might navigate the "Brexit" process more effectively. For the record, I have not (at the time of this writing) been asked by either side to... View Details

Keywords: Negotiation; Economics; United Kingdom; European Union

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18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

On a journey that began 17 months ago, General Motors entered and emerged from bankruptcy to become a private company with Uncle Sam as its largest shareholder. The company reaches another milestone today by offering an initial public... View Details

Keywords: by Staff; Auto

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

goodwill,” Hsieh says. “You are trusted because customers and other members of society believe that you are not just advancing your own interests—but that you have their interests in mind as well.” You Might Also Like: Apple vs. Feds: Is... View Details

Keywords: by Michael Blanding; Consumer Products

March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details

August 2023
Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora

In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details

20 Feb 2020
Op-Ed

Love in the Office Is Wonderful. Except for CEOs.

other complaints about the company’s culture. "It's clear McDonald's culture is rotten from top to bottom,” she said. Perhaps the height of lack of disclosure was reached by a nonprofit CEO in Massachusetts, who boasted of his... View Details

Keywords: by Regina Herzlinger

2013
Book

Happy Money: The Science of Happier Spending

By: Elizabeth Dunn and Michael Norton

If you think money can't buy happiness, you're not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of... View Details

Keywords: Happiness; Spending; Personal Finance

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30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

came from a sample of customers.” While the recent emergence of ChatGPT has reignited fears that machines may replace humans in the workplace, the results of this study don’t necessarily mean that AI is going to gut marketing departments, the researchers say. Instead,... View Details

Keywords: by Kristen Senz

September 20, 2024
Article

It’s Time to Unbundle ESG

By: Aaron K. Chatterji and Michael W. Toffel

ESG is at an inflection point. It has come to represent a broad and inchoate aspiration for what business should be doing beyond maximizing shareholder value. With ESG advocates on the defensive, business leaders need a new roadmap to determine which factors to... View Details

Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; ESG Reporting; ESG Disclosure; Sustainability; Climate; Climate Finance; Climate Risk; Social Accounting; Investment; Governance; Safety; Climate Change; Environmental Sustainability; Corporate Social Responsibility and Impact; Financial Services Industry

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08 Oct 2015
Research & Ideas

Four Questions Fundraisers Must be Prepared to Answer

accomplishing the organization’s core mission, and develop a means of showing a gift’s impact. Also, understand that some people may want to get personally involved in your organization as a way of answering this question on their own... View Details

Keywords: by Julia Hanna

2010
Book

One Strategy: Organization, Planning, and Decision Making

By: Steven Sinofsky and Marco Iansiti

Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details

Keywords: Strategy; Organizations; Planning; Decision Making

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15 Sep 2022
Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

published this week in Science suggests that the specific types of connections job-seekers make online matter in terms of their ability to secure new positions. “Your digital network can have lasting implications on how your career... View Details

Keywords: by Michael Blanding

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

Reorganize for Resilience: Putting Customers at the Center of Your Business (Harvard Business Press). Gulati, whose research explores leadership and strategic challenges for building high growth organizations in turbulent markets, is the... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy