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- Faculty Publications (78)
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- All HBS Web (477)
- Faculty Publications (78)
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- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
seminars, learning an industry by working in it; these are all ways to develop expertise that will promote your success in investing. But in both entrepreneurship and angel investing, there is nothing like doing it. Nothing. The... View Details
Keywords: by David Amis & Howard Stevenson
- 21 Jan 2014
- First Look
First Look: January 21
Hong Abstract—When to sell a novel idea is a difficult decision for many innovators. Selling early has financial benefits. But a later-stage sale of a more fully developed idea may attract greater buyer interest and allow the innovator to... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of... View Details
Keywords: by Manda Salls
- 02 Jun 2009
- First Look
First Look: June 2, 2009
technology, file sharing has not undermined the incentives of authors to produce new works. We argue that the effect of file sharing has been muted for three reasons: First, the cannibalization of sales that is due to file sharing is more... View Details
Keywords: Martha Lagace
- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
profitable across the whole value chain. As the percent of retail sales associated with promotions increases over time, improving the effectiveness and the efficiency of View Details
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
they go beyond earlier research to look at the broad context of call center service delivery. "Although much literature has recently been written about various ways to steer customer interactions to sale opportunities," write... View Details
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
workforce from 50,000 to 5,500 employees and the sale of all of its non-oil-related assets. By the end of this eighteen-month phase, two-thirds of the company was sold. In Stage II, YPF took advantage of expansion opportunities by... View Details
Keywords: by Nancy O. Perry
- 19 Mar 2013
- First Look
First Look: March 19
report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net... View Details
Keywords: Sean Silverthorne
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
long-term innovation output rather than for private benefits. Code Contingencies: Designing Monitoring Regimes to Promote Improvement in Supply Chain Working Conditions By: Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill... View Details
Keywords: Dina Gerdeman
- 05 Aug 2008
- First Look
First Look: August 5, 2008
and by adjusting both fund purchases and full sales of stocks if their risky portfolios have performed well. Finally, the tendency for households to fully sell winning stocks is weaker for wealthy investors with diversified portfolios of... View Details
Keywords: Martha Lagace
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
largest producer of pet foods, to join forces to create the Pets for People program, which aims to increase pet adoptions and thereby save thousands of animals that would otherwise have been euthanized for lack of homes. A common objective, in this case the View Details
Keywords: by James Austin
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
'sale' from the customer's mind," Nuzzo said. "We're looking at promotional things we can do on the Web that don't involve sales or discounting." Moderator Rajiv Lal, the Stanley Roth, Sr.... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it exists, it's an important... View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
and profits could be derived from scale. Customer management was relegated to selling and promoting the company's products. The customer relationship was seldom the issue. The New Economy has changed all of this. With the evolution of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 03 Feb 2015
- First Look
First Look: February 3
drive this reaction. February 2015 Perspectives on Psychological Science When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries By: Finkel, Eli J., Michael I.... View Details
Keywords: Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the... View Details
Keywords: Sean Silverthorne
- 01 Dec 2015
- First Look
December 1, 2015
put flesh on the bones of independence, the USA and USSR were eager to offer aid and advice to promote their own models. The PRC, suffering the consequences of a century-long tangle with imperialism and decades of war coupled with the... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
sectors. We focus on the presence of incumbent female-owned businesses and their role in promoting higher subsequent female entrepreneurship relative to male entrepreneurship. We find evidence of agglomeration economies in both sectors,... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a... View Details
Keywords: Martha Lagace