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- Faculty Publications (78)
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- All HBS Web (462)
- Faculty Publications (78)
- 28 Feb 2017
- First Look
First Look at New Research, February 28
of promoting from within, particularly with its chefs, and it took time to develop the necessary talent. Now DO & CO faced a decision: What type of growth should it pursue, and at what pace? Purchase this... View Details
Keywords: Sean Silverthorne
- 01 Jun 2006
- News
Banking on Success
success: “It’s all about having the best systems, the best people, the best products, and the best risk controls,” he told Fortune (April 3, 2006). Since arriving at JPMorgan, Dimon has driven down costs, consolidated systems, and View Details
Keywords: Management
- 08 May 2014
- News
The Sky's the Limit
promoted to an executive for Global Business, Commercial Systems and Services at Sikorsky Aircraft Corporation, overseeing non-military sales, customer completions and support worldwide. Eaton's message, which she has spread everywhere... View Details
- 01 Oct 1998
- News
A Career to Smile About
Whether jetting around the world or working from Colgate-Palmolive's midtown Manhattan headquarters, Lois Juliber has helped her company become a consumer-products powerhouse that does business in 212 countries and derives 75 percent of its View Details
Keywords: Dun Gifford, Jr.
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 22 Oct 2018
- Sharpening Your Skills
Motivate Me, Please
governments to get citizens to do the right thing. Hiding From Managers Can Increase Your Productivity Forget management by walking around. Decreasing workplace transparency can increase worker productivity. Money and Quotas Motivate the View Details
Keywords: by Sean Silverthorne
- 01 Feb 1999
- News
Newman's Own Brand of Charity
and a modest investment of $40,000 in personal funds, Newman's Own grossed about $3.2 million in sales during its first year, generating a pretax profit of $373,000. Over the years the company's offerings have expanded to include other... View Details
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
apart. “If this cycle continues, whole retail chains can quickly become full of zombie stores” Taken all together, lower price points, decreased traffic, and smaller baskets means lower sales and margins for brick-and-mortar stores. Given... View Details
- Profile
Carlos Coto
seeing tellers as a cost, and instead, trained them to take advantage of sales opportunities?" Carlos made the pitch then rolled out a plan. In one year, floor sales increased by 120%. Carlos received... View Details
- 02 Jun 2009
- First Look
First Look: June 2, 2009
technology, file sharing has not undermined the incentives of authors to produce new works. We argue that the effect of file sharing has been muted for three reasons: First, the cannibalization of sales that is due to file sharing is more... View Details
Keywords: Martha Lagace
- Profile
Ben Seipel
progressed from West Point to aviation training. And he had served two 12-month tours of duties in Afghanistan, where he lead helicopter companies of the 101st Airborne. Most importantly, Ben had just received notice of a pending View Details
Keywords: Tech
- 16 Jul 2018
- Blog Post
3 Key Take-a-Ways From My Summer at Zalando
geographies it covers. 3. Zalando Lounge Campaign and Content Production Tour Zalando Lounge is Zalando’s shopping club. With +15M registered members, it offers daily sales promotions of fashion and... View Details
Keywords: Consumer Products / Retail
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
profitable across the whole value chain. As the percent of retail sales associated with promotions increases over time, improving the effectiveness and the efficiency of View Details
- 02 Jan 2019
- News
Not Waiting for Progress
civil rights movement leader Reverend Ralph Abernathy was Diamond’s godfather. Diamond credits his mother—who worked in sales with Mary Kay cosmetics—with instilling in him a “high level of enthusiasm about business in general, and... View Details
Keywords: Deborah Blagg
- 24 Oct 2024
- Blog Post
Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)
forestry operations across the company. In 1974, at the age of 33, I was promoted to Division Manager of the Timberlands Division, overseeing 1.2 million acres of forest land across six southeastern states. The division was a profit... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
readers, tell us what you think were the most significant trends, ideas, or management lessons from 2015. Then look ahead to next year. How do you think the 2016 presidential election will change the American economy? Will there be breakthroughs in View Details
- 23 Aug 2011
- First Look
First Look: August 23
that exposure to informational advertising can decrease the consumer's tendency to purchase the promoted product. The structural estimates imply that an exposure to a single advertisement decreases the consumer's probability of not... View Details
Keywords: Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the... View Details
Keywords: Sean Silverthorne
- 04 Nov 2002
- Research & Ideas
From Lone Star to Team Player
keep rewarding and promoting them. Managers may feel that they need them, of course, as they do perform well. So it is pretty gutsy to fire them in today's rather poor economic environment. But if you're really serious about building a... View Details
Keywords: by Mallory Stark