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- All HBS Web (459)
- Faculty Publications (78)
- 22 Oct 2018
- Sharpening Your Skills
Motivate Me, Please
governments to get citizens to do the right thing. Hiding From Managers Can Increase Your Productivity Forget management by walking around. Decreasing workplace transparency can increase worker productivity. Money and Quotas Motivate the View Details
Keywords: by Sean Silverthorne
- 01 Feb 1999
- News
Newman's Own Brand of Charity
and a modest investment of $40,000 in personal funds, Newman's Own grossed about $3.2 million in sales during its first year, generating a pretax profit of $373,000. Over the years the company's offerings have expanded to include other... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
readers, tell us what you think were the most significant trends, ideas, or management lessons from 2015. Then look ahead to next year. How do you think the 2016 presidential election will change the American economy? Will there be breakthroughs in View Details
- 24 Oct 2024
- Blog Post
Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)
forestry operations across the company. In 1974, at the age of 33, I was promoted to Division Manager of the Timberlands Division, overseeing 1.2 million acres of forest land across six southeastern states. The division was a profit... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
of promoting from within, particularly with its chefs, and it took time to develop the necessary talent. Now DO & CO faced a decision: What type of growth should it pursue, and at what pace? Purchase this... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
apart. “If this cycle continues, whole retail chains can quickly become full of zombie stores” Taken all together, lower price points, decreased traffic, and smaller baskets means lower sales and margins for brick-and-mortar stores. Given... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop your weaker distributors and upgrade your sales force. 3.... View Details
Keywords: by John Quelch
- 01 Oct 1998
- News
A Career to Smile About
Whether jetting around the world or working from Colgate-Palmolive's midtown Manhattan headquarters, Lois Juliber has helped her company become a consumer-products powerhouse that does business in 212 countries and derives 75 percent of its View Details
Keywords: Dun Gifford, Jr.
- Profile
Ben Seipel
progressed from West Point to aviation training. And he had served two 12-month tours of duties in Afghanistan, where he lead helicopter companies of the 101st Airborne. Most importantly, Ben had just received notice of a pending View Details
Keywords: Tech
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
but an insufficient grasp of the details, and CMOs (chief marketing officers) often view go-to-market decisions as being tactical. What passes for channel strategy often rests with sales divisions, but their primary motivation is to sell... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
committed. Even if they had wanted to sell in chain stores, the Lauders could not afford the large sales force necessary to service such outlets. Because she wanted to reach women who did not necessarily have much experience with makeup,... View Details
- 23 Aug 2011
- First Look
First Look: August 23
that exposure to informational advertising can decrease the consumer's tendency to purchase the promoted product. The structural estimates imply that an exposure to a single advertisement decreases the consumer's probability of not... View Details
Keywords: Sean Silverthorne
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
delay to the 787 is not likely to give the equally-hyped (and delayed) Airbus 380 any competitive advantage. The story at Apple is less benign and that explains why the stock was hammered harder. The iPhone was heavily promoted at the... View Details
- Profile
Minal Mehta
more. Ever heard of BollyX?" Follow Minal Mehta on Twitter at twitter.com/minalm. Learn more about BollyX at bollyx.com and view their new promotional video. View Details
- 04 Nov 2002
- Research & Ideas
From Lone Star to Team Player
keep rewarding and promoting them. Managers may feel that they need them, of course, as they do perform well. So it is pretty gutsy to fire them in today's rather poor economic environment. But if you're really serious about building a... View Details
Keywords: by Mallory Stark
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and... View Details
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Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- Web
Bibliography - The Human Factor - – Baker Library | Bloomberg Center, Historical Collections
Harvard Business School Press, 1987. General Electric Publicity, 1924: A Review of the Publicity Activities and Facilities for Promoting the Sale of G-E Products. Schenectady, N.Y.: Publicity Department,... View Details