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Show Results For
- All HBS Web
(384)
- News (123)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
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- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
buying a car alone does not go against what you hold dearest, against what is your sense of identity, against what you think is appropriate and valuable, the way that radical new cultural products do. When women started using the car—that... View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
stable tree that can be summarized by its key variables’ splits. Results: We identify seven key factors that impact passengers’ connection times, dividing passengers into 16 passenger segments. We find that adding correlations among the... View Details
Keywords: Dina Gerdeman
- 04 May 2010
- First Look
First Look: May 4
and Why? Authors:Stephen Leider and Alvin E. Roth Publication:Journal of Transplantation 10 (May 2010): 1221-1227 Abstract The shortage of transplant kidneys has spurred debate about legalizing monetary payments to donors to increase the number of available kidneys.... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
create a customized car if they could not find what they were looking for on the Web site. However, GMBuyPower.com faces significant challenges. First, there are many people who believe that the public may want to buy computers online,... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
information." That's actually true, but they profile you to the point where maybe they had some personality profile of the fact that you're deemed as neurotic or you're deemed as someone who's very aggressive and you get profiled that way so that advertisers can... View Details
Keywords: Re: Andi Wang
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
have held onto it since, or held on and added to your stake, you were making Option A–type choices. If you made the same investment in Microsoft at the same time but sold your stake in December 1999 and then reinvested your $6 million or... View Details
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
have to understand what they're doing and why," Amabile says, adding that it's important that the goals be reachable in a realistic time frame-owing to the idea of small wins. "So, for instance, rather than having the sole goal... View Details
Keywords: by Carmen Nobel
- 25 Feb 2014
- First Look
First Look: February 25
and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and how much to entertain consumers in TV advertisements. We collected data in a large-scale field study using 82 View Details
Keywords: Sean Silverthorne
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
precious to me, because it is the one season in which I can show my wife that I'm actually reading books at a rate that approaches that with which I buy them. Therefore, I tackle long books only after considerable consideration. This... View Details
- 23 Mar 2010
- First Look
First Look: March 23
incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its... View Details
Keywords: Martha Lagace
- 15 Jan 2013
- First Look
First Look: January 15
Value Added Tax Authors:Pomeranz, Dina Abstract Tax evasion generates billions of dollars of losses in government revenue and creates large distortions, especially in developing countries. A growing, mostly theoretical literature argues... View Details
Keywords: Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also... View Details
Keywords: Dina Gerdeman
- 06 Sep 2016
- First Look
September 6, 2016
offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfilling career). When we buy a product, we... View Details
Keywords: Carmen Nobel
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 01 Oct 2013
- First Look
First Look: October 1
explanations of our findings. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1572699 August 2013 Journal of Finance Reaching for Yield in the Bond Market By: Ivashina, Victoria, and Bo Becker Abstract—Reaching for yield-the propensity to View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
investors execute similar trades through the same broker, allowing them to capture returns that are twice as large as their normal trading performance. Similarly, we show that the clients of the broker employed by activist investors to execute their trades tend to... View Details
Keywords: Dina Gerdeman
- 27 Sep 2011
- First Look
First Look: September 27
Sourav Bhattacharya Publication:Strategic Management Journal (forthcoming) Abstract While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input-they engage in... View Details
Keywords: Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive... View Details
Keywords: Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
surprising that many retailers have adopted loyalty programs as a convenient mechanism of meaningful differentiation. Ultimately, loyalty programs should offer incentives for shoppers to reduce their store switching by offering them better value. Loyalty programs have... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
(e.g., email addresses) at the time of checkout. Index soon added automated marketing tools and payment/security tools (e.g., encryption) to its product portfolio. However, selling to large retail chains had proved challenging—many... View Details
Keywords: Dina Gerdeman