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Show Results For
- All HBS Web
(391)
- News (126)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (19)
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- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also... View Details
Keywords: Dina Gerdeman
- 20 Feb 2013
- Research & Ideas
Big Deal: Reflections on the Megamerger of American and US Airways
help companies with fundamentally viable businesses become financially stronger and more competitive. The Bankruptcy Code achieves this by giving companies a "safe harbor" while they restructure their liabilities, buying time... View Details
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
careful about adding too many obligations to people’s already-full plates, even if their intention is to relieve stress through social interactions. And, if you’re on the receiving end of these invitations and can tactfully decline, do... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
information." That's actually true, but they profile you to the point where maybe they had some personality profile of the fact that you're deemed as neurotic or you're deemed as someone who's very aggressive and you get profiled that way so that advertisers can... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive... View Details
Keywords: Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
surprising that many retailers have adopted loyalty programs as a convenient mechanism of meaningful differentiation. Ultimately, loyalty programs should offer incentives for shoppers to reduce their store switching by offering them better value. Loyalty programs have... View Details
- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
dodgy name is not always a major impediment to success.” Gretchen Kennedy commented, “Boaty McBoatface is the PERFECT name for bringing a little humor to a world that takes itself way too seriously.” Science Advocate added, “You can’t buy... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paints a vivid picture of the roots and historical focus of the company. Opportunistic buying has... View Details
Keywords: Martha Lagace
- 25 Feb 2014
- First Look
First Look: February 25
and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and how much to entertain consumers in TV advertisements. We collected data in a large-scale field study using 82 View Details
Keywords: Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
reveals the richness of the metaphor elicitation approach. As expected, customers associated GM products with quality and competitive price. But there was more: Customers also linked GM with patriotic feelings. By buying GM cars, they saw... View Details
Keywords: by Jean Ayers
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 01 Oct 2013
- First Look
First Look: October 1
explanations of our findings. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1572699 August 2013 Journal of Finance Reaching for Yield in the Bond Market By: Ivashina, Victoria, and Bo Becker Abstract—Reaching for yield-the propensity to View Details
Keywords: Sean Silverthorne
- 05 Feb 2008
- First Look
First Look: February 5, 2008
ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider best-response bidding strategies for a repeated auction on a single... View Details
Keywords: Martha Lagace
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
investors execute similar trades through the same broker, allowing them to capture returns that are twice as large as their normal trading performance. Similarly, we show that the clients of the broker employed by activist investors to execute their trades tend to... View Details
Keywords: Dina Gerdeman
- 04 May 2010
- First Look
First Look: May 4
and Why? Authors:Stephen Leider and Alvin E. Roth Publication:Journal of Transplantation 10 (May 2010): 1221-1227 Abstract The shortage of transplant kidneys has spurred debate about legalizing monetary payments to donors to increase the number of available kidneys.... View Details
Keywords: Martha Lagace
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
create a customized car if they could not find what they were looking for on the Web site. However, GMBuyPower.com faces significant challenges. First, there are many people who believe that the public may want to buy computers online,... View Details
- 27 Sep 2011
- First Look
First Look: September 27
Sourav Bhattacharya Publication:Strategic Management Journal (forthcoming) Abstract While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input-they engage in... View Details
Keywords: Sean Silverthorne
- 31 Jul 2015
- Research & Ideas
The Faculty Reader: Who is Reading What This Summer?
precious to me, because it is the one season in which I can show my wife that I'm actually reading books at a rate that approaches that with which I buy them. Therefore, I tackle long books only after considerable consideration. This... View Details
- 23 Mar 2010
- First Look
First Look: March 23
incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its... View Details
Keywords: Martha Lagace
- 06 Sep 2016
- First Look
September 6, 2016
offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfilling career). When we buy a product, we... View Details
Keywords: Carmen Nobel