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- All HBS Web
(384)
- News (123)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
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- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
medalists. Other organizations lay down their money to be sponsors of the U.S. Olympic Committee or their own national Olympic Committees. Add to that the companies that spend a fortune to buy TV ads in the... View Details
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
Internet to market its products or services? Nolan: I do, albeit it's a different experience for the consumer to buy a book from Amazon.com, let's say, than it is from a retailer such as Barnes & Noble. The value View Details
Keywords: by Staff
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal—and inexpensive—chance to trade stock, apply for a loan, buy insurance, or pay a bill, traditional... View Details
Keywords: by Susan Young
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
(e.g., email addresses) at the time of checkout. Index soon added automated marketing tools and payment/security tools (e.g., encryption) to its product portfolio. However, selling to large retail chains had proved challenging—many... View Details
Keywords: Dina Gerdeman
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
buying a car alone does not go against what you hold dearest, against what is your sense of identity, against what you think is appropriate and valuable, the way that radical new cultural products do. When women started using the car—that... View Details
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
destroy value by adding administrative costs and leads to structures involving health plans and providers and other actors, which are misaligned with patient value. In a world of zero-sum competition, for example, providers will... View Details
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
have held onto it since, or held on and added to your stake, you were making Option A–type choices. If you made the same investment in Microsoft at the same time but sold your stake in December 1999 and then reinvested your $6 million or... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
operations? 2) What might be the intellectual added value of such a perspective? 3) What are the basic elements of behavioral operations research? Download the paper: http://www.hbs.edu/research/pdf/07-096.pdf Film Rentals and... View Details
Keywords: Martha Lagace
- 20 Feb 2013
- Research & Ideas
Big Deal: Reflections on the Megamerger of American and US Airways
help companies with fundamentally viable businesses become financially stronger and more competitive. The Bankruptcy Code achieves this by giving companies a "safe harbor" while they restructure their liabilities, buying time... View Details
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
have to understand what they're doing and why," Amabile says, adding that it's important that the goals be reachable in a realistic time frame-owing to the idea of small wins. "So, for instance, rather than having the sole goal... View Details
Keywords: by Carmen Nobel
- 15 Jan 2013
- First Look
First Look: January 15
Value Added Tax Authors:Pomeranz, Dina Abstract Tax evasion generates billions of dollars of losses in government revenue and creates large distortions, especially in developing countries. A growing, mostly theoretical literature argues... View Details
Keywords: Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also... View Details
Keywords: Dina Gerdeman
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
information." That's actually true, but they profile you to the point where maybe they had some personality profile of the fact that you're deemed as neurotic or you're deemed as someone who's very aggressive and you get profiled that way so that advertisers can... View Details
- 25 Feb 2014
- First Look
First Look: February 25
and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and how much to entertain consumers in TV advertisements. We collected data in a large-scale field study using 82 View Details
Keywords: Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 01 Oct 2013
- First Look
First Look: October 1
explanations of our findings. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1572699 August 2013 Journal of Finance Reaching for Yield in the Bond Market By: Ivashina, Victoria, and Bo Becker Abstract—Reaching for yield-the propensity to View Details
Keywords: Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive... View Details
Keywords: Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
surprising that many retailers have adopted loyalty programs as a convenient mechanism of meaningful differentiation. Ultimately, loyalty programs should offer incentives for shoppers to reduce their store switching by offering them better value. Loyalty programs have... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
investors execute similar trades through the same broker, allowing them to capture returns that are twice as large as their normal trading performance. Similarly, we show that the clients of the broker employed by activist investors to execute their trades tend to... View Details
Keywords: Dina Gerdeman
- 24 Jul 2007
- First Look
First Look: July 24, 2007
being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paints a vivid picture of the roots and historical focus of the company. Opportunistic buying has... View Details
Keywords: Martha Lagace