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    • All HBS Web  (1,636)
      • Faculty Publications  (268)

      Program Evaluation And AssessmentRemove Program Evaluation And Assessment →

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      • November 2007
      • Case

      The 1995 Release of the Institutional Investor Research Report: The Impact of New Information

      By: Boris Groysberg, Nitin Nohria and Derek Haas
      In 1995, Institutional Investor magazine began selling a complete ranking of the best equity research analysts. This report allowed research firms to assess the relative quality of each analyst across the industry, and this enabled firms to know nearly as much about... View Details
      Keywords: Talent and Talent Management; Investment Banking; Retention; Selection and Staffing; Reports; Knowledge Use and Leverage; Performance Evaluation; Banking Industry
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      Groysberg, Boris, Nitin Nohria, and Derek Haas. "The 1995 Release of the Institutional Investor Research Report: The Impact of New Information." Harvard Business School Case 408-061, November 2007.
      • Fourth Quarter 2007
      • Article

      Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk

      By: Dale . F. Gray, Robert C. Merton and Zvi Bodie
      This paper proposes a new approach to measure, analyze, and manage sovereign risk based on the theory and practice of modern contingent claims analysis (CCA). The paper provides a new framework for adapting the CCA model to the sovereign balance sheet in a way that can... View Details
      Keywords: Credit; Investment; Sovereign Finance; Risk Management; Emerging Markets; Market Transactions; Mathematical Methods; Valuation
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      Gray, Dale . F., Robert C. Merton, and Zvi Bodie. "Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk." Special Issue on Credit Analysis. Journal of Investment Management 5, no. 4 (Fourth Quarter 2007): 5–28.
      • September 2007
      • Article

      Relevance and Rigor: Executive Education as a Lever in Shaping Practice and Research

      By: Michael L. Tushman, Amy Fenollosa, Dan McGrath, Charles A. O'Reilly and Adam Michael Kleinbaum
      As professional schools, business schools aspire to couple research rigor with managerial relevance. There has been, however, a concern that business schools are increasingly uncoupled from practice and that business school research lacks real world relevance. This... View Details
      Keywords: Business Education; Executive Education; Learning; Teaching; Management; Practice; Research
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      Tushman, Michael L., Amy Fenollosa, Dan McGrath, Charles A. O'Reilly, and Adam Michael Kleinbaum. "Relevance and Rigor: Executive Education as a Lever in Shaping Practice and Research." Academy of Management Learning & Education 6, no. 3 (September 2007): 345–365.
      • June 2007 (Revised March 2011)
      • Case

      The CW: Launching a Television Network

      By: Anita Elberse and S. Mark Young
      In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
      Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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      Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
      • February 2007
      • Tutorial

      Measuring Marketing Performance

      By: John A. Quelch
      In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
      Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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      "Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
      • December 2006 (Revised January 2007)
      • Case

      Restructuring Navigator Gas Transport Plc

      By: C. Fritz Foley
      How should creditors pursue their claims in a multi-jurisdiction bankruptcy? David Butters, Managing Director at Lehman Brothers, negotiates a restructuring of Navigator Gas Transport, a shipping company that is headquartered in Switzerland, incorporated in the Isle of... View Details
      Keywords: Management Teams; Insolvency and Bankruptcy; Complexity; Capital Structure; Restructuring; International Finance; Law; Ship Transportation; Shipping Industry; Switzerland; Isle of Man
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      Foley, C. Fritz. "Restructuring Navigator Gas Transport Plc." Harvard Business School Case 207-092, December 2006. (Revised January 2007.)
      • September 2006 (Revised October 2007)
      • Case

      Shinsei Bank: Developing an Integrated Firm

      By: Thomas J. DeLong and Masako Egawa
      Tom Pedersen, newly appointed chief learning officer (CLO) of Shinsei Bank in Japan, pondered how he could facilitate development of an integrated culture and transformation of the organization. Shinsei Bank had not developed longstanding tradition or a strong... View Details
      Keywords: Integration; Mission and Purpose; Organizational Change and Adaptation; Talent and Talent Management; Organizational Culture; Performance Evaluation; Cooperation; Diversity; Japan
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      DeLong, Thomas J., and Masako Egawa. "Shinsei Bank: Developing an Integrated Firm." Harvard Business School Case 407-006, September 2006. (Revised October 2007.)
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World

      By: Alan D. MacCormack
      Describes the second module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The course... View Details
      Keywords: Innovation and Management; Problems and Challenges; Business Processes; Perspective; Opportunities; Risk and Uncertainty; Managerial Roles; Product Design; Business Startups; Organizational Design
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World." Harvard Business School Module Note 606-103, March 2006.
      • 25 Aug 2005
      • Conference Presentation

      The Health and Safety of Quality Programs: An Empirical Evaluation

      By: Michael W. Toffel
      Keywords: Quality; Programs
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      Toffel, Michael W. "The Health and Safety of Quality Programs: An Empirical Evaluation." Paper presented at the California Commission on Health and Safety and Workers' Compensation Meeting, Oakland, CA, August 25, 2005.
      • June 2005 (Revised March 2007)
      • Case

      ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana

      By: V. Kasturi Rangan
      By June 2004, ACHAP, a three-way partnership of The Bill and Melinda Gates Foundation, Merck, and the Botswana government, had committed nearly $60 million of the $100 million toward various AIDS education, prevention, and treatment programs. It was time to evaluate... View Details
      Keywords: Business or Company Management; Growth and Development Strategy; Social Marketing; Corporate Social Responsibility and Impact; Performance Evaluation; Business and Government Relations; Partners and Partnerships; Health Industry
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      Rangan, V. Kasturi. "ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana." Harvard Business School Case 505-057, June 2005. (Revised March 2007.)
      • December 2004 (Revised July 2005)
      • Case

      Extend Fertility

      By: Myra M. Hart and Sylvia Sensiper
      Focuses on the search for opportunity, the generation and evaluation of business concepts, creation of a business plan, and the start-up process. Follows experienced entrepreneur Christy Jones as she combines her business skills and personal experience to generate new... View Details
      Keywords: Opportunities; Business Plan; Entrepreneurship; Personal Development and Career; Social Issues; Gender; Business Startups; Biotechnology Industry
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      Hart, Myra M., and Sylvia Sensiper. "Extend Fertility." Harvard Business School Case 805-065, December 2004. (Revised July 2005.)
      • December 2004 (Revised December 2005)
      • Case

      Nectar: Making Loyalty Pay

      By: John A. Deighton
      Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
      Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
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      Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
      • November 2003 (Revised March 2004)
      • Case

      Drilling South: Petrobras Evaluates Pecom

      By: Mihir A. Desai and Ricardo Reisen de Pinho
      The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details
      Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil
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      Desai, Mihir A., and Ricardo Reisen de Pinho. "Drilling South: Petrobras Evaluates Pecom." Harvard Business School Case 204-043, November 2003. (Revised March 2004.)
      • August 2003 (Revised August 2024)
      • Case

      Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

      By: Regina E. Herzlinger and John McDonough
      Many health care innovations appear successful; but fail. This is the first case in the Innovating Health Care course that investigates how to create successful health care innovations. It is part of the first module in the course. This module focuses on how to... View Details
      Keywords: Three Pillars; Industry Analysis; Health Care and Treatment; Innovation and Invention; Innovation and Management; Medical Specialties; Health Industry
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      Herzlinger, Regina E., and John McDonough. "Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment." Harvard Business School Case 304-009, August 2003. (Revised August 2024.)
      • May 2003 (Revised March 2004)
      • Case

      Harlem Children's Zone, The: Driving Performance with Measurement and Evaluation

      By: Allen S. Grossman and Daniel F. Curran
      Geoffrey Canada, CEO of the Harlem Children's Zone, wanted his organization to grow dramatically to reach thousands of poor and underserved children in Harlem. The agency ran a variety of successful social service programs throughout New York City that were separately... View Details
      Keywords: Leadership; Goals and Objectives; Measurement and Metrics; Organizational Structure; Performance Evaluation; Strategic Planning; Problems and Challenges; Nonprofit Organizations; Expansion; Valuation
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      Grossman, Allen S., and Daniel F. Curran. "Harlem Children's Zone, The: Driving Performance with Measurement and Evaluation." Harvard Business School Case 303-109, May 2003. (Revised March 2004.)
      • February 2003 (Revised January 2004)
      • Case

      Mission to Mars (A)

      By: Alan D. MacCormack and Jay Wynn
      This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
      Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
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      MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
      • October 2002 (Revised October 2005)
      • Case

      United Parcel Service's IPO

      By: Paul M. Healy, Brett Laschinger and Ajay Shroff
      Examines the valuation of United Parcel Service (UPS) at the time of its IPO in mid-1999. Offers students the opportunity to assess UPS's current performance relative to its major competitor, Federal Express (FedEx), and to judge whether that performance is... View Details
      Keywords: Initial Public Offering; Valuation; Performance Evaluation; Competition; Shipping Industry; Georgia (state, US)
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      Healy, Paul M., Brett Laschinger, and Ajay Shroff. "United Parcel Service's IPO." Harvard Business School Case 103-015, October 2002. (Revised October 2005.)
      • November 2001 (Revised April 2003)
      • Case

      Camp Dresser & McKee: Getting Incentives Right

      By: Ashish Nanda
      "If you try to use money to motivate behavior, you are in a powerful and dangerous place, especially with engineers and scientists," remarked Tom Furman, CEO of Camp Dresser & McKee, Inc. (CDM), a consulting environmental engineering firm. Historically, CDM had... View Details
      Keywords: Motivation and Incentives; Compensation and Benefits; Service Industry
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      Nanda, Ashish, and M. Julia Prats. "Camp Dresser & McKee: Getting Incentives Right." Harvard Business School Case 902-122, November 2001. (Revised April 2003.)
      • October 2001 (Revised June 2004)
      • Case

      Harrah's Entertainment Inc.

      By: Rajiv Lal and Patricia Carrolo
      Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
      Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy
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      Lal, Rajiv, and Patricia Carrolo. "Harrah's Entertainment Inc." Harvard Business School Case 502-011, October 2001. (Revised June 2004.)
      • October 2001 (Revised October 2017)
      • Case

      Pilgrim Bank (A): Customer Profitability

      By: Frances X. Frei and Dennis Campbell
      Provides a context in which students can explore managerial decision making that is critically informed by data analysis. The setting is a retail bank and the decision making relates to the bank's policy toward online banking. The management team is evaluating whether... View Details
      Keywords: Banks and Banking; Customers; Profit; Banking Industry
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      Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (A): Customer Profitability." Harvard Business School Case 602-104, October 2001. (Revised October 2017.)
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