Publications
Publications
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(1,401)
- Faculty Publications (357)
- Article
Creating Value in the Age of Distributed Capitalism
By: Shoshana Zuboff
Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details
- June 2010 (Revised January 2011)
- Case
Scientific Glass Incorporated: Inventory Management
By: Steven C. Wheelwright and William Schmidt
Scientific Glassware is a fast-growing, privately held company that provides specialized glassware for laboratory and research facilities. Excess inventory is tying up extra capital needed to fund the company's expansion plans. The newly hired Manager of Inventory... View Details
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
- June 2010
- Case
FoldRite Furniture Company: Planning to Meet a Surge in Demand
By: Steven C. Wheelwright and Afarin Bellisario
Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are... View Details
- May 2010
- Teaching Note
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)
By: John A. Quelch and Lisa D. Donovan
Teaching note to case #4550 View Details
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
- May 2010
- Case
Flare Fragrances Company, Inc: Analyzing Growth Opportunities
By: John A. Quelch and Lisa D. Donovan
Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details
- May 2010
- Teaching Note
Re-THINK-ing THINK: The Electric Car Company (TN)
Teaching Note for [810105]. View Details
- April 2010
- Teaching Note
Dr. John's Products, Ltd. (TN)
Teaching Note for [803063]. View Details
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
- April 2010
- Case
Globalization at Komatsu
The case captures the challenges Komatsu, the second largest manufacturer of the earth moving equipment faced during the past five decades as it sought to globalize its operations. By 2007, it had become the second largest manufacturer of the earth moving equipment... View Details
- March 2010 (Revised May 2013)
- Case
Chile's Copper Surplus: The Road Not Taken (A)
By: Laura Alfaro, Dante Roscini and Renee Kim
In 2008, Andres Velasco, Chile's Finance Minister, was under mounting criticisms over his fiscal policy. As the world's largest copper producer, Chile was benefiting from the rise in copper prices, which had more than tripled since 2003. Copper revenues translated into... View Details
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
- 2010
- Working Paper
The Architecture of Complex Systems: Do Core-periphery Structures Dominate?
By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details
- November 2009 (Revised May 2017)
- Case
Miracle Life, Inc.
By: Lauren Cohen and Christopher Malloy
Miracle Life is a firm with a unique setup and organizational structure. Specifically, it is a network marketing firm, also known as multi-level marketing (MLM) firm, which utilizes a large distributor base and depends on this individual distributor base to sell its... View Details
- November 2009
- Case
METRO Cash & Carry in China, 2008
By: Tarun Khanna
In April 2008, the country head for METRO AG's Cash & Carry wholesaling operations is considering the most appropriate model for expansion in China, where METRO has operated stores for small business professionals for eight years. In addition, METRO is actively... View Details
- October 2009 (Revised October 2010)
- Case
Cosan: Thinking Outside the Barrel
By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho
The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details
- August 2009
- Case
The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co.
By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Jack Chang
When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details
- 2009
- Working Paper
Principles that Matter: Sustaining Software Innovation from the Client to the Web
By: Marco Iansiti
Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details