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Show Results For
- All HBS Web
(545)
- News (68)
- Research (419)
- Events (8)
- Multimedia (1)
- Faculty Publications (157)
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details
- Research Summary
Understanding Customers
In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details
- Web
Technology & Innovation - Faculty & Research
into biofertilizers, aligning with new EU sustainability regulations and aiming to differentiate itself in a highly competitive market. These innovative products offered a buffer against commoditization, yet... View Details
- 02 May 2005
- Research & Ideas
Four VCs on Evaluating Opportunities
track four things and relate them to the success of our investments: market size, the team, unique technology, and whether the product is developed at the time we invest. We found proprietary technology is important but doesn't make much... View Details
Keywords: by Lauren Barley
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and prepared for disappointment—or worse—if a View Details
- Web
Business & Environment - Faculty & Research
and aiming to differentiate itself in a highly competitive market. These innovative products offered a buffer against commoditization, yet scaling them posed challenges due to Polish Agro’s highly... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 01 Dec 2023
- News
Thinking Ahead
that can make a doctor-backed product like Systole a reassuring option, says Lee: “The patients I see are worried that the commercial options are too intense to be safe, or that they’ll be out of place if they aren’t a 20-something... View Details
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
motivated, to find meaning at work during this crisis. Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- Web
Leadership - Faculty & Research
Paul Lawrence and Jay Lorsch on organizational integration , sparked the field of Organizational Behavior. Early work by Michael Beer on leading organizational change , Rosabeth Kanter on innovation for productivity , John Kotter on power... View Details
- Web
Faculty & Research - Leadership
stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... 2025 Working Paper CEO-Firm Matches and Productivity in 42 Countries By: Amanda Dahlstrand,... View Details
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
capital. We examine productivity differentials between machine learning and older vintage technology based on interactions with two important human capital attributes: domain-specific expertise and... View Details
Keywords: Dina Gerdeman
- 17 Jan 2018
- Research & Ideas
If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer
corporate culture is a first-order driver of company performance,” Rouen says. “It’s something that can differentiate one company from another in a competitive industry.” Companies can boost workplace culture in ways beyond compensation,... View Details
Keywords: by Dina Gerdeman
- 24 Jan 2005
- Research & Ideas
Rethinking Activity-Based Costing
Activity-based costing, ABC, would seem to be an accurate way for managers to assign costs to the customers and products that use a department's services. But real-world use has shown ABC loses power in large-scale operations, and can be... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
company? So long as they are not triumphalist, large banks like JP Morgan Chase and Wells Fargo that were less involved in chasing too-good-to-be-true subprime returns have a differentiating advantage. But it's hard to rebuild consumer... View Details
- 09 Aug 2010
- Research & Ideas
How to Speed Up Energy Innovation
Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details
- Web
Jana Kierstead | About
excellence in online business education by creating sustained and differentiated value for individuals and organizations that make a difference in the world. HBX advances Harvard Business School’s reputation for excellence in business... View Details
- 13 Jan 2023
- Research & Ideas
Are Companies Actually Greener—or Are They All Talk?
Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details
- 10 Feb 2021
- Research & Ideas
Has #MeToo Changed How Hollywood Hires?
production teams hired more female writers after #MeToo than teams that included at least one female producer. This is despite the fact that before #MeToo, female producers were already twice as likely to work with female writers as male... View Details