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- Faculty Publications (95)
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- All HBS Web (422)
- Faculty Publications (95)
- 01 Apr 1998
- News
Short Takes
development cycles and can't respond in mid-project to changing customer needs. But there's a solution to this dilemma, according to HBS assistant professor Stefan H. Thomke and Donald G. Reinertsen (MBA '79) of Reinertsen & Associates in... View Details
Keywords: Garry Emmons and Caroline Chauncey
- Profile
Yaping Wang
"I wanted a job in an industry instead of a PhD." For more than eight years, Yaping worked for Mars in Beijing, conducting research for product innovation. "I probed for consumer insights, then helped translate those... View Details
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
corrections. The cycle repeats until a satisfactory solution is reached, often requiring many costly and time-consuming iterations. To appreciate the extent of the difficulty, consider product development at... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- Web
Suppliers - Institute For Strategy And Competitiveness
carefully examine the outcomes relative to cost for every new drug and device introduced. Key Action Steps for Suppliers Base strategies on creating unique value for patients Focus on cycles of care rather than narrow View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
ship-from-store (SFS), to increase their store productivity and expand their integrated presence across multiple retail channels (i.e. brick-and-mortar store, web, and mobile; also known as omnichannel retailing). The Scale Of The Threat... View Details
- 15 Feb 2011
- News
The Yella Fella Rides Again
- 25 Jun 2025
- News
Hitting A High Note
As the Atlanta Opera's general and artistic director, Tomer Zvulun has big ambitions for the organization, imagining a “new model of performing arts." Photo and video credit: Melissa Golden Tomer Zvulun video Tomer Zvulun discusses the Atlanta Opera's contributions to... View Details
Keywords: April White
- 01 Feb 2002
- News
Telling the Electronic Century's Unfinished Story
wanted to record where, when, how, and by whom technical knowledge was commercialized into the new products that laid the foundation for this era. I realized that I ran the risk of telling a story that isn't yet finished, but for the... View Details
- September 2010 (Revised August 2013)
- Case
Liza Davis and the Bargain Hunting Customer
By: Francisco de Asis Martinez-Jerez and Lisa Brem
Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details
Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry
Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Liza Davis and the Bargain Hunting Customer." Harvard Business School Case 111-040, September 2010. (Revised August 2013.)
- 01 Dec 2003
- News
Rural Renewal
the much-neglected soil back to life through rotational grazing. “Nutrients cycle from the grass through our cows and sheep, and wind up back in the soil,” explains Reade. The global market for organic food and drink increased to $23... View Details
- 28 May 2019
- News
Research Brief: Field Research
investing. Whereas most randomized control trials have long learning cycles of years or more, PAD’s interventions are delivered digitally, “so we know immediately who listens to what messages, and we can conduct surveys by phone in near... View Details
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
decade, however, influential manufacturers such as Procter & Gamble and Campbell Soup initiated such partnerships to help smooth production cycles and improve profits. Retailers were wooed by the potential... View Details
Keywords: Laura Singleton (MBA 1988)
- Web
The Field Method | MBA
The Field Method Bridging the knowing-doing gap As a complement to the case method, the field method enhances our capacity to educate leaders who make a difference in the world. The idea behind these complementary methods—case and field—is to provide a View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
cycles The crisis demonstrates, painfully, the importance of cash. In his famous essay "The Yield from Money Held,” the economist William Hutt described cash in your pocket or on the balance sheet as “a fire engine when there are no... View Details
Keywords: by Frank V. Cespedes
- 18 May 2011
- News
U.S. Manufacturing Comeback?
expect net labor costs for manufacturing in China and the United States to converge by around 2015. As a result of the changing economics, you’re going to see a lot more products ‘Made in the USA’ over the next five years.” Even now some... View Details
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
methods, such as multiple-case inductive studies and traditional methods of causal inference. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55043 Quantile Forecasts of Product Life View Details
Keywords: Dina Gerdeman
- 01 Jun 2008
- News
Toy Story
centered on quality, FAO Schwartz now focuses on higher-end toys. The company is also designing its own products with its own brand and has acquired a children’s clothing company. The chain is now down from forty stores to just three, in... View Details
- 30 Sep 2008
- First Look
First Look: September 30, 2008
technical and economic competitiveness with petroleum-based polymers and conventional composites. We assess whether these developments also improve the environmental sustainability of biopolymers, by using a life cycle approach. We... View Details
Keywords: Martha Lagace
- 01 Mar 2017
- News
Students Forecast Climate Change’s Impact
Education. “While the corporation’s internal practices greatly impact the environment, H&M believes that 26% of the greenhouse gas emissions in a garment’s life cycle [occur] after the product is sold to the... View Details
Keywords: Dan Morrell
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
are very exquisite in design and consumers also have very high expectations of the [look] and materials," he said. And companies must be fleet of foot to keep up with changing consumer demands. Duan said that since 2000, the updating View Details
Keywords: by Julie Jette