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Show Results For
- All HBS Web
(507)
- News (112)
- Research (230)
- Events (3)
- Multimedia (12)
- Faculty Publications (148)
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
our conclusions." For consumers, the idea of giving advertisers additional insight into the subconscious mind might prompt privacy concerns. But Karmarkar says that the research is more about understanding brain waves, not... View Details
- 03 Feb 2003
- Research & Ideas
Homeland Security: A Ready-made Market
and reducing complexity. "We're talking about gathering information about people," Mazer continued, "which raises a whole new host of issues regarding privacy guidelines and accountability." "After 9-11, there was... View Details
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
Sheryl Sandberg (COO) mapped out their six-point plan to address this existential threat. Could they continue to grow and rectify the breach of trust/privacy? Did other stakeholders have some greater responsibility too? In addition to issues of View Details
Keywords: Dina Gerdeman
- 18 Nov 2014
- First Look
First Look: November 18
case examines the dilemmas Hastings faced as he planned the contest, such as whether to use an existing crowdsourcing platform or create his own, what company information to expose, how to protect customer privacy while making internal... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
these companies have suffered the consequences for making concessions to the Chinese government rather than sticking to global standards of privacy and censorship. What would happen to the select group of worldwide Olympic sponsors I... View Details
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
enhance privacy protection and encourage honest disclosure of sensitive information. Empirical findings on their success in doing so are, however, mixed. In nine experiments, we show that the noise introduced by RRTs can make respondents... View Details
Keywords: Dina Gerdeman
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the teaching purpose is to analyze the impact of EPC on the global... View Details
Keywords: Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
increased disclosure is driven by reduced privacy concerns (study 2). Yet observers’ impressions of sharers are insensitive to permanence (i.e., whether the selfie was shared temporarily versus permanently) and are instead driven by the... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
that decays over time, similar to that of advertising. A major challenge is that privacy laws prevent us from observing information about the applicant pool. I overcome this challenge by using order statistic distribution to infer... View Details
Keywords: Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Case 318-079 Apple: Privacy vs. Safety (B) This case supplements “Apple: Privacy vs. Safety (A),” covering select events in 2017, including a mass shooting in which U.S. law enforcement was not able to... View Details
Keywords: Sean Silverthorne
- 11 May 2010
- First Look
First Look: May 11
Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details
Keywords: Martha Lagace
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
customers are ready to try new ways of doing things. It took about five years, for example, for ATMs to come into full use, and during that time banks had to continue their traditional services while marketing the use of their new technology. Many of today's consumers... View Details
Keywords: by Susan Young
- 07 Sep 2011
- First Look
First Look: Sept. 7
the effect arises by affecting people's judgments of the intrusiveness of the inquiries; Study 2C goes further by showing that the effect is altered when privacy concerns are primed at the outset of the study. This research helps... View Details
Keywords: Sean Silverthorne
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
the Opera is playing in theaters—making South Korea the only country in the world to have a live show. Yes, there is the hassle of wearing masks in public and there are potential privacy concerns over contact tracing using location data.... View Details
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
When North Carolina governor Pat McCrory recently signed into law the Public Facilities Privacy & Securities Act, in response to a Charlotte city ordinance that, among other things, would have prohibited discrimination based on sexual... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
acceptable). Studies 2 and 3 show that revealing unacceptable information flows reduces ad effectiveness, which is driven by increasing consumers’ relative concern for their privacy over desire for the personalization that such targeting... View Details
Keywords: Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
hospital fundraising efforts. An interview with a promising candidate, who is also a digital native, forces her to confront shifting attitudes toward issues of data and privacy across generations against the backdrop of continued... View Details
Keywords: Dina Gerdeman
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
habits are changing with the coronavirus pandemic one they leave Amazon, they may be reluctant to return.” “Bac” expressed the following concern: “Amazon better worry about its relationship with law enforcement and facial recognition technology I am tired of having my... View Details