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    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: arts; arts; arts; arts; arts; arts; arts; arts; arts
    • Article

    Why Do Pro Forma and Street Earnings Not Reflect Changes in GAAP? Evidence from SFAS 123R

    By: Ian D. Gow, Mary E. Barth and Daniel Taylor
    This study examines how key market participants—managers and analysts—responded to SFAS 123R's controversial requirement that firms recognize stock-based compensation expense. Despite mandated recognition of the expense, some firms' managers exclude it from pro forma... View Details
    Keywords: Motivation and Incentives; Employee Stock Ownership Plan
    Related
    • 2009
    • Working Paper

    Industry Equilibrium with Open Source and Proprietary Firms

    By: Gaston Llanes and Ramiro de Elejalde
    We present a model of industry equilibrium to study the coexistence of Open Source (OS) and Proprietary (P) firms. Two novel aspects of the model are: (1) participation in OS arises as the optimal decision of profit-maximizing firms, and (2) OS and P firms may (or may... View Details
    Keywords: Investment; Technological Innovation; Knowledge Sharing; Industry Structures; Open Source Distribution; Research and Development
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    • September 2002
    • Case

    Abercrombie & Kent

    By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy
    Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details
    Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry
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    • 05 Jun 2019
    • Blog Post

    Exploring the Beauty Industry through an Independent Project

    marketing has become an important part of the overall strategy that beauty companies employ.   As an avid beauty consumer with a desire to work in the industry, I sought a better understanding of where consumers obtain information, who... View Details

      Christian Kaps

      Christian Kaps is an Assistant Professor of business administration in the Technology and Operations Management (TOM) Unit at Harvard Business School. Kaps' research focuses on emerging topics in renewable electricity generation and storage - notably how new... View Details

        Debora L. Spar

        Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

        Keywords: biotechnology; broadcasting; communications; entertainment; federal government; health care; information; internet; music; pharmaceuticals
        • December 2013
        • Case

        Clique Pens: The Writing Implements Division of U.S. Home

        By: Frank V. Cespedes and James Kindley
        The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a... View Details
        Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Manufacturing Industry; Consumer Products Industry
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        • January 2008 (Revised March 2008)
        • Case

        Glass Egg Digital Media

        Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
        Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
        Related
        • 27 Apr 2018
        • HBS Seminar

        Helen Riley, Moonshot Mission Controller at X (formerly Google [x])

          Kyle Schirmann

          Kyle Schirmann is a doctoral student in the Strategy unit at Harvard Business School. His primary interests are science-based innovation in the Global South and the creative and cultural industries. Before joining HBS, Kyle worked as a software engineer at Bloomberg... View Details
          Keywords: arts; arts; arts; arts; arts; arts; arts
          • 06 Aug 2015
          • News

          What’s Old is New: What We Can Learn From Vinyl’s Resurgence

          • December 1985 (Revised August 1994)
          • Case

          Metromedia Broadcasting Corp.

          Describes the market for high-yield, or "junk," bonds and includes summaries of academic research on the risk/return characteristics of high-yield securities. Describes the role of Drexel Burnham Lambert in the primary and secondary markets for high-yield debt.... View Details
          Keywords: Financial Instruments; Capital Markets; Media and Broadcasting Industry
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            Building Cities

            In the course of the 21st century new cities will be built to accommodate global population growth and urbanization. The art of building cities dates back to the Roman Eraa, however there are no commonly accepted guidelines for the necessary trade-offs and options... View Details

              Gunnar Trumbull

              Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

              Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

              Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
              • 04 Jun 2018
              • Research & Ideas

              Think of it as Professors in Cars Having Coffee

              designed to make sure the executive office doesn’t have too much power.” Ep 15: Brainstorming the Affordable Housing Dilemma Desai: “There is a very real, genuine market failure. I think the answer is the government provides housing... View Details
              Keywords: by Sean Silverthorne; Education; Entertainment & Recreation
              • February 2021 (Revised March 2022)
              • Case

              Marvin: A Personalized Telehealth Approach to Mental Health

              By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
              More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details
              Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software
              Related
              • May 2005 (Revised September 2005)
              • Case

              Gallardo's Goes to Mexico

              By: Clayton M. Christensen
              The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton Christensen and Michael Raynor suggest that when companies segment markets and build brands in ways that match how the... View Details
              Keywords: Innovation Strategy; Marketing Strategy; Global Strategy; Brands and Branding; Segmentation; Food and Beverage Industry; United States; Mexico
              Related
              • November 2015
              • Case

              Wynton Marsalis & Jazz at Lincoln Center

              By: Rohit Deshpandé
              Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details
              Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry
              Related
              • August 1985 (Revised December 1987)
              • Case

              Waters Chromatography Division: U.S. Field Sales (A)

              Provides background information on the high performance liquid chromatography (HPLC) industry and the Waters Chromatography Division, an operation engaged in the development, manufacture and sale of HPLC instrument systems and chemical products. An overview of Waters'... View Details
              Keywords: Marketing; Sales; Technology Industry
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