Preferences For Redistribution - Publications - Faculty & Research

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

recruiting does not always have to include an in person or on campus element. Renee has found that many of the companies she works with prefer to post a position instead of holding events and then they speak with students individually.... View Details

Keywords: Consumer Products / Retail

13 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Manufacturing

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your... View Details

Keywords: Manufacturing

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

sticker instead. “The moment you affix a gender identity label on the higher-value button, we see that people’s preference for the button goes down, suggesting that women were actually avoiding the very item... View Details

Keywords: by Dina Gerdeman; Consumer Products

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

people vary widely in their desire to return to the office based on their home environment, family situation, commute, type of work, need for collaboration, and preferences for... View Details

Keywords: by Kristen Senz

October 2024
Article

Canary Categories

By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester

Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details

Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry

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Closings - Christensen Center for Teaching & Learning

Feedback Sample Class The appropriate closing for a class discussion is among the most debated elements of case method teaching. Some instructors advocate a minimalist approach, arguing that extensive commentary by the discussion leader... View Details

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform is particularly important View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

28 Mar 2018
Blog Post

Event Planning for Recruiting Success - Part 1

optimize your time and choose an effective event format? Is a Company Presentation right for us? At HBS, Company Presentations are held either off-campus at a local hotel or restaurant or on-campus in a classroom. Our classrooms seat up... View Details

Keywords: All Industries

20 Apr 2020
Book

Why COVID-19 Raises the Stakes for Healthy Buildings

occupied, preferably using demand control ventilation. Select the right filter for the location of your building. (Check out the terrific report by Brent Stephens, Terry Brenna, and Lew Harriman, “Selecting... View Details

Keywords: by Kristen Senz; Real Estate; Health

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience research to create what Brooks... View Details

Keywords: by Avery Forman

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

For example, an internal document issued by the tech giant asked employees to use a “positive” tone in reports, Neeley writes, citing a Reuters report. Gebru, who has argued that such directions undermine research objectivity, View Details

Keywords: by Scott Van Voorhis; Technology

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

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Work With Us - Institute For Strategy And Competitiveness

individuals and organizations that have a goal of improving health care using a value-based approach. We would welcome your ideas for research. We are always looking for qualified people to work on our team... View Details

31 Jan 2018
Research & Ideas

American Idle: Workers Spend Too Much Time Waiting for Something to Do

says Amabile. “We wanted to investigate idle time, in part, to raise everyone’s awareness of how widespread and pernicious it can be.” “With idle time, the organization is often hurt by it, and it’s not enjoyable for employees either”... View Details

Keywords: by Michael Blanding

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

Urbana-Champaign. The team's research suggested the contrary: that the higher a woman rose to power, the less likely she might be to help other women do the same. According to their studies, female tokens in "high-prestige workgroups" showed less of a View Details

Keywords: by Carmen Nobel

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

such as level of experience, job function preferences and desired organizational benefits. Create personas for each segment.Create personas that match each of your target audience segments. View Details

20 Sep 2021
Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

average driver out of their preferred shift is as bad as cutting their weekly earnings by more than 5 percent. For the California drivers that we study, the ability to start or stop working at any moment and... View Details

Keywords: by Lane Lambert; Technology

18 Oct 2021
Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.