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- All HBS Web
(1,668)
- People (1)
- News (264)
- Research (1,168)
- Events (16)
- Multimedia (3)
- Faculty Publications (508)
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
weapon called life experience. Just Change: How to Collaborate for Lasting Impact by Tynesia Boyea-Robinson (MBA 2005) (Advantage Media Group) Equal access to opportunities for all citizens is the key to a... View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held View Details
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
private equity fund invests in distressed businesses across sub-Saharan Africa, and Dozie soon found himself responsible for a coffee cherry washing station in the volcanic hills of western Rwanda. Up until that point, Dozie’s only sense... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
recruiting does not always have to include an in person or on campus element. Renee has found that many of the companies she works with prefer to post a position instead of holding events and then they speak with students individually.... View Details
Keywords: Consumer Products / Retail
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your... View Details
Keywords: Manufacturing
- 14 Oct 2021
- In Practice
Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return
people vary widely in their desire to return to the office based on their home environment, family situation, commute, type of work, need for collaboration, and preferences for... View Details
Keywords: by Kristen Senz
- Web
Closings - Christensen Center for Teaching & Learning
Feedback Sample Class The appropriate closing for a class discussion is among the most debated elements of case method teaching. Some instructors advocate a minimalist approach, arguing that extensive commentary by the discussion leader... View Details
- October 2024
- Article
Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Canary Categories." Journal of Marketing Research (JMR) 61, no. 5 (October 2024): 872–890.
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
occupied, preferably using demand control ventilation. Select the right filter for the location of your building. (Check out the terrific report by Brent Stephens, Terry Brenna, and Lew Harriman, “Selecting... View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform is particularly important View Details
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience research to create what Brooks... View Details
Keywords: by Avery Forman
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
sticker instead. “The moment you affix a gender identity label on the higher-value button, we see that people’s preference for the button goes down, suggesting that women were actually avoiding the very item... View Details
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
For example, an internal document issued by the tech giant asked employees to use a “positive” tone in reports, Neeley writes, citing a Reuters report. Gebru, who has argued that such directions undermine research objectivity, View Details
- Web
Work With Us - Institute For Strategy And Competitiveness
individuals and organizations that have a goal of improving health care using a value-based approach. We would welcome your ideas for research. We are always looking for qualified people to work on our team... View Details
- 28 Mar 2018
- Blog Post
Event Planning for Recruiting Success - Part 1
optimize your time and choose an effective event format? Is a Company Presentation right for us? At HBS, Company Presentations are held either off-campus at a local hotel or restaurant or on-campus in a classroom. Our classrooms seat up... View Details
Keywords: All Industries
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
such as level of experience, job function preferences and desired organizational benefits. Create personas for each segment.Create personas that match each of your target audience segments. View Details
- Web
Power and Influence for Positive Impact - Course Catalog
HBS Course Catalog Power and Influence for Positive Impact Course Number 2055 Professor Julie Battilana Fall; Q1; 1.5 credits Paper This course aims to change the way you understand and see power. Power is one of the most talked about... View Details