Preferences For Redistribution - Publications - Faculty & Research

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

follow-through—makes use of the high intelligence, precision-oriented skills, deep concentration, and patience that can be positive features sometimes accompanying ASD. "These are useful distinctions for CIOs when thinking about... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

Web

Questioning, Listening & Responding - Christensen Center for Teaching & Learning

the comment on the board. Yet experienced instructors are typically reluctant to give direct feedback after a comment, such as "brilliant analysis!" or "you're wrong." Instead, they prefer an indirect approach, soliciting reactions from... View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held View Details

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

sticker instead. “The moment you affix a gender identity label on the higher-value button, we see that people’s preference for the button goes down, suggesting that women were actually avoiding the very item... View Details

Keywords: by Dina Gerdeman; Consumer Products

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

recruiting does not always have to include an in person or on campus element. Renee has found that many of the companies she works with prefer to post a position instead of holding events and then they speak with students individually.... View Details

Keywords: Consumer Products / Retail

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

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13 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Manufacturing

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your... View Details

Keywords: Manufacturing

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

people vary widely in their desire to return to the office based on their home environment, family situation, commute, type of work, need for collaboration, and preferences for... View Details

Keywords: by Kristen Senz

Web

Closings - Christensen Center for Teaching & Learning

Feedback Sample Class The appropriate closing for a class discussion is among the most debated elements of case method teaching. Some instructors advocate a minimalist approach, arguing that extensive commentary by the discussion leader... View Details

28 Mar 2018
Blog Post

Event Planning for Recruiting Success - Part 1

optimize your time and choose an effective event format? Is a Company Presentation right for us? At HBS, Company Presentations are held either off-campus at a local hotel or restaurant or on-campus in a classroom. Our classrooms seat up... View Details

Keywords: All Industries

20 Apr 2020
Book

Why COVID-19 Raises the Stakes for Healthy Buildings

occupied, preferably using demand control ventilation. Select the right filter for the location of your building. (Check out the terrific report by Brent Stephens, Terry Brenna, and Lew Harriman, “Selecting... View Details

Keywords: by Kristen Senz; Real Estate; Health

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform is particularly important View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience research to create what Brooks... View Details

Keywords: by Avery Forman

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

For example, an internal document issued by the tech giant asked employees to use a “positive” tone in reports, Neeley writes, citing a Reuters report. Gebru, who has argued that such directions undermine research objectivity, View Details

Keywords: by Scott Van Voorhis; Technology

Web

Work With Us - Institute For Strategy And Competitiveness

individuals and organizations that have a goal of improving health care using a value-based approach. We would welcome your ideas for research. We are always looking for qualified people to work on our team... View Details

Web

Power and Influence for Positive Impact - Course Catalog

HBS Course Catalog Power and Influence for Positive Impact Course Number 2055 Professor Julie Battilana Fall; Q1; 1.5 credits Paper This course aims to change the way you understand and see power. Power is one of the most talked about... View Details

31 Jan 2018
Research & Ideas

American Idle: Workers Spend Too Much Time Waiting for Something to Do

says Amabile. “We wanted to investigate idle time, in part, to raise everyone’s awareness of how widespread and pernicious it can be.” “With idle time, the organization is often hurt by it, and it’s not enjoyable for employees either”... View Details

Keywords: by Michael Blanding

14 Apr 2014
Research & Ideas

Difficulties for Women Bridging Racial, Generational, and Global Divides

Urbana-Champaign. The team's research suggested the contrary: that the higher a woman rose to power, the less likely she might be to help other women do the same. According to their studies, female tokens in "high-prestige workgroups" showed less of a View Details

Keywords: by Carmen Nobel

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