Publications

Research Summary

Team, Individual, and Organizational Learning From Experience in Two High-Hazard Industries

High-hazard industries such as nuclear power and chemical process plants must learn and improve without sole reliance on trial-and-error. Considerable attention and resources are placed on learning from operating experience, including exchange of best practices, peer... View Details

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

kitchen; Howard Schultz's early office was the prep room for his first café; and Michael Dell began assembling PCs in his college dorm room. How did they go from these beginnings to creating global organizations that became industry... View Details

Keywords: by Martha Lagace

23 Mar 2011
Research & Ideas

China’s 60-Year Road from Revolution to World Power

in state industries—became a closed caste, an industrial elite with hereditary jobs, and with privileges and security far above that of their rural cousins. If anything, the gap between urban and rural identities became greater. And the... View Details

Keywords: by William C. Kirby

July 2002 (Revised August 2002)
Case

Washington Hospital Center (B): The Power of Insight

By: Rosabeth M. Kanter and Michelle Heskett

Dr. Craig Feied considers how to take a major technical innovation beyond his own department into a large hospital system. Reviews how proprietary information systems became indispensable in the department of emergency medicine and what it took to introduce the change... View Details

Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Adoption; Health Industry; District of Columbia

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

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Forthcoming
Article

Measurement and Effects of Bank Exit Policies

By: Daniel Green and Boris Vallée

We study whether exit policies by financial institutions have financial and real consequences on the firms they target, using bank coal exit policies as a laboratory. In contrast to theories assuming high capital substitutability, we find large effects of these... View Details

Keywords: Coal Power; Financing and Loans; Banks and Banking; Policy; Energy Industry

09 Jul 2019
Blog Post

Solving the Complexities of the Biotechnology Industry

and is a very competitive landscape as a result. Because the Biotechnology industry is complex and has a competitive landscape, only those with the best tools will be able to solve bigger problems, yield... View Details

August 2021 (Revised November 2024)
Case

Intenseye: Powering Workplace Health and Safety with AI (A)

By: Michael W. Toffel and Youssef Abdel Aal

Intenseye was a Turkey-based technology startup that deployed machine learning algorithms to workplace camera feeds in order to identify unsafe worker actions and unsafe working conditions, in order to help improve worker safety. The case describes how Intenseye’s... View Details

Keywords: Privacy; Product Development; Operations; Technological Innovation; Value Creation; Production; Distribution; Safety; Risk and Uncertainty; Technology Industry; Technology Industry; Technology Industry; Turkey; Middle East; United States

September 2017 (Revised June 2021)
Supplement

Tempur Sealy International (C)

By: Benjamin C. Esty and Lauren G. Pickle

Analyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the (B) case. View Details

September 2017 (Revised June 2021)
Supplement

Tempur Sealy International (B)

By: Benjamin C. Esty and Lauren G. Pickle

Analyzes the commercial relationship between Tempur Sealy and Mattress Firm following the events discussed in the (A) case. View Details

Winter 2021
Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy

While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details

Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media

Find at Harvard

July 2022 (Revised September 2022)
Case

Birla Carbon Egypt: Building Soft Power in a Foreign Country

By: Jeremy Friedman and Malini Sen

Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details

March 2013
Teaching Note

Colbún and the Future of Chile's Power (TN)

By: Forest L. Reinhardt and Shon R. Hiatt

Keywords: Energy Industry; Chile; South America

August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry

01 Sep 2017
News

A Jolt for the African Coffee Industry

for properties in Lagos’s well-to-do neighborhoods, but even there the power grid is so unreliable that tenants need to supply their own generators. Local suppliers were limited, so Dozie and his brother had furniture made to order and... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

21 May 2014
Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

difficult accounting problems. "One student could be in Tokyo, another in Santiago, and another could be in Johannesburg," says Narayanan, "We might give them some financials from an unidentified industry and have them... View Details

Keywords: by Michael Blanding; Education

22 Jul 2022
Blog Post

Climate Stories Episode #7: Turning Waste Heat to Power

because they provide baseload power from heat in industrial processes that would otherwise not be used and to create something valuable – clean energy. This is a great opportunity to help the View Details

February 1990 (Revised April 1991)
Supplement

Central Maine Power Co.: Goals and Objectives Program (B)

By: Robert L. Simons

Keywords: Goals and Objectives; Programs; Utilities Industry; Maine