Publications

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

stats from the corporate research firm KLD Research & Analytics, which ranked companies on "Environmental Strength," including positive measures such as pollution prevention programs, recycling, and... View Details

Keywords: by Michael Blanding; Energy

15 Nov 2012
Research & Ideas

Funding the Design of Livable Cities

emissions, restructuring the urban environment can have an enormous positive impact on the global climate. Within a relatively contained geographic space, a city's "inputs" of water, transportation infrastructure, energy and breathable... View Details

Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

Productivity is also consistent with a clean environment. Environmental pollution normally is a sign of inefficient and unproductive use of resources and is almost always a... View Details

Keywords: Re: Michael E. Porter

December 2022
Supplement

Driving Decarbonization at BMW - Video Supplement

By: Shirley Lu, George Serafeim and Michael W. Toffel

Videos of Thomas Becker, Vice President of Sustainability and Mobility at BMW Group, in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details

June 1990 (Revised October 1990)
Case

Waste Reduction in Taiwan

By: George C. Lodge

Keywords: Wastes and Waste Processing; Environmental Sustainability; Taiwan

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details

Keywords: by Carmen Nobel; Energy; Utilities

August 2023 (Revised March 2024)
Case

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

Article

Optimizing Organic Waste to Energy Operations

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two... View Details

Keywords: Business Ventures; Energy Generation; Renewable Energy; Revenue; Customers; Strategy; Corporate Governance; Wastes and Waste Processing; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Cost Management; Urban Scope

Read Now

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

explanations for the phenomenon and its success or failure. These included such things as the nature of the industry or product, the way such goals are implemented, and the size of the organization making... View Details

Keywords: by James Heskett

June 2001
Case

NESWC (A)

By: Michael A. Wheeler

Documents attempts to restructure a public-private partnership between the operator of a $200 million trash-to-energy cogeneration plant and a consortium of two dozen Massachusetts municipalities. Describes the process that led to a one-sided agreement, as well as the... View Details

Keywords: Private Sector; Public Sector; Energy Generation; Corporate Governance; Governing Rules, Regulations, and Reforms; Negotiation Deal; Negotiation Process; Partners and Partnerships; Wastes and Waste Processing; Energy Industry; Massachusetts

Article

Turning Waste into By-Product

By: Deishin Lee

This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details

Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes

September 1992 (Revised October 1992)
Case

Acid Rain: The Southern Co. (B)

By: Forest L. Reinhardt

In addition to the issues of expected cost minimization elucidated in Acid Rain: The Southern Co. (A), problems involving regulatory uncertainty are critical to the firm's Clean Air Act compliance strategy. The regulatory uncertainty affects, and is affected by, the... View Details

Keywords: Energy Generation; Business Strategy; Environmental Sustainability; Cost vs Benefits; Risk and Uncertainty; Strategic Planning; Investment Return; Government Legislation; Wastes and Waste Processing; Business and Government Relations; Utilities Industry; Energy Industry; United States

10 Sep 2013
First Look

First Look: September 10

sustainability strategies of leading German and American firms until the 1970s. However during that decade the German firms diverged from their American counterparts in using public relations strategies not only to contain fallout from... View Details

Keywords: Sean Silverthorne

October 2022
Case

Single.Earth

By: Rembrand Koning and Emer Moloney

Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details

Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

October 2022
Supplement

Single Earth: Science White Paper Supplement

By: Rembrand Koning and Emer Moloney

Science White Paper prepared by Single.Earth to give an overview of the models and solutions it has developed. View Details

Keywords: Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

November 2019
Case

Hapag-Lloyd AG:Complying with IMO 2020

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney

A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details

Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

August 2010 (Revised June 2020)
Teaching Note

Generation Investment Management (TN)

By: Sandra J. Sucher

Teaching Note for 613-002. The case and/or its teaching note includes references to case supplement videos that are intended for students to view, along with the written case, before class. As a reminder, the (A) video supplement is intended for students to view... View Details

Keywords: Investment; Development Economics; Environmental Sustainability; Energy Generation; Rural Scope; Non-Renewable Energy; Pollutants; Financial Services Industry; India