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Show Results For
- All HBS Web
(654)
- People (2)
- News (215)
- Research (317)
- Multimedia (1)
- Faculty Publications (58)
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- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
Sahlman: I agree. And I think the one place you don't want to be is to be competing against the big established players, right? Randall: Well, that's certainly true as a retailer. You don't want to end up competing against a Wal-Mart, for... View Details
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
managers to "'personally' drive innovation and competitive advantage." Gerald Nanninga placed the blame on "infestation" (parasites that successful organizations attract) and "cannibalization" (fear of... View Details
Keywords: by Jim Heskett
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
obituaries 40 years from now? Who will we credit with turning an entire global industry upside down in a way that delivered unbelievably low costs as well as differentiated product/service performance to Customers, a great place to work... View Details
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details
Keywords: by Hilah Geer
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
Not long ago, only 30 companies around the world reported data about their social and sustainability (that is, nonfinancial) endeavors. Today, more than 7,000 organizations do so. While that transparency is undoubtedly a good thing, the market has become a noisy View Details
Keywords: Re: George Serafeim
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:... View Details
Keywords: by Rosabeth Moss Kanter
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
preliminary findings suggest that the profound economic metamorphoses taking place in Latin America's emerging economies have imposed dramatic changes on the competitive environment, compelling firms to develop new strategies and... View Details
Keywords: by Nancy O. Perry
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an established View Details
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
garment factory owners engaged in cutthroat price competition to secure orders from Western manufacturer and retailer brands. These brands conveniently sourced their requirements at arm’s length through third-party intermediaries to avoid... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
MaterialsColgate Max Fresh: Global Brand Roll-Out Harvard Business School Case 508-009 In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel... View Details
Keywords: Martha Lagace
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details
Keywords: by James Heskett
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details
Keywords: Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace