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  • May 2015 (Revised September 2015)
  • Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez
In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details
Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States
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  • 24 Oct 2013
  • News

The Antisocial Threat of Google Glasses

  • September 2012 (Revised November 2014)
  • Case

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred
How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details
Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States
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  • 3 Dec 2008
  • Other Presentation

Value-Based Health Care Delivery: Implications for Japan

By: Michael E. Porter
Dr. Yuji Yamamoto made substantial contributions to this presentation. The author also thanks Jennifer Baron, Senior Researcher, for her valuable assistance. This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care:... View Details
Keywords: Health Care and Treatment; Japan
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  • May 2008 (Revised April 2018)
  • Case

The University of Texas MD Anderson Cancer Center: Interdisciplinary Cancer Care

By: Michael E. Porter and Sachin H. Jain
In 2006, University of Texas MD Anderson Cancer Center was an internationally leading institution for cancer care, education, and research. Since 1996, it had successfully reorganized itself from a cancer hospital that was physically organized around clinical... View Details
Keywords: Buildings and Facilities; Health Disorders; Organizational Structure; Medical Specialties; Organizational Change and Adaptation; Value Creation; Service Delivery; Research; Health Care and Treatment; Education Industry; Health Industry; Texas
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  • Article

Using the Balanced Scorecard for Successful Health Care M&A Integration

By: Robert S. Kaplan
The failure of merged organizations to achieve stated goals is commonplace. In health care, the challenge is exacerbated by the industry’s third-party payer system and multiple stakeholders, especially the physicians in the merging entities. This article describes how... View Details
Keywords: Health Care and Treatment; Mergers and Acquisitions; Integration; Balanced Scorecard
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  • 11 Jan 2017
  • News

How do we solve the crisis in cancer communication?

  • September 2018 (Revised December 2019)
  • Case

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick
An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details
Keywords: Radiology; Machine Learning; X-ray; CT Scan; Medical Technology; Probability; FDA 510(k); Diagnosis; Business Startups; Health Care and Treatment; Information Technology; Applications and Software; Competitive Strategy; Product Development; Commercialization; Decision Choices and Conditions; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Israel
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    Robert S. Huckman

    Robert Huckman is the Albert J. Weatherhead III Professor of Business Administration at Harvard Business School, the Howard Cox Faculty Chair of the HBS Healthcare Initiative, and the Senior Associate Dean for External... View Details

    Keywords: biotechnology; health care; manufacturing; pharmaceuticals
    • Article

    Supporting Value-Based Health Care—Aligning Financial and Legal Accountability

    By: Mark M. Zaki, Anupam B. Jena and Amitabh Chandra
    U.S. health care payment and delivery-system reforms have focused on improving care by making organizations accountable for outcomes, quality, and costs. Payers have supported the implementation of accountable care organizations (ACOs), bundled-payment models, and... View Details
    Keywords: Value-based Health Care; Accountability; Health Care and Treatment; United States
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    • 26 Dec 2014
    • News

    Delivering Higher Value Care Means Spending More Time with Patients

    • 22 Dec 2016
    • News

    A Transformation Is Under Way at U.S. Veterans Affairs. We Got an Inside Look.

    • June 2006 (Revised June 2007)
    • Background Note

    The Challenge Facing the U.S. Healthcare Delivery System

    By: Richard M.J. Bohmer and Carin-Isabel Knoop
    Discusses the challenges currently facing the U.S. health care delivery system. These challenges frame the problems managers of delivery organizations are currently facing. They include a burgeoning gap between demand and supply. Demand for health care services is... View Details
    Keywords: Health Care and Treatment; Health Industry; United States
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    • Article

    Narrow Networks on the Health Insurance Marketplaces: Prevalence, Pricing, and the Cost of Network Breadth

    By: Leemore S. Dafny, Igal Hendel, Victoria Marone and Christopher Ody
    Anecdotal reports and systematic research highlight the prevalence of narrow-network plans on the Affordable Care Act’s health insurance Marketplaces. At the same time, Marketplace premiums in the period 2014–2016 were much lower than projected by the Congressional... View Details
    Keywords: Health Care and Treatment; Insurance; Cost; United States
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    • 20 May 2016
    • News

    MatchMiner Wins Harvard Business School Kraft Precision Trials Challenge

    • Column

    What Will U.S. Health Care Look Like After the Pandemic?

    By: Robert S. Huckman
    The pandemic crisis is almost certain to change many American industries. It would be a shame if health care is not one of them. A number of major practices have been altered to help the country cope with the extraordinary demands that the pandemic has imposed on the... View Details
    Keywords: Health Pandemics; Health Care and Treatment; Change; Health Industry; United States
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    • December 2014 (Revised August 2015)
    • Case

    Improving Melanoma Screening: MELA Sciences

    By: Regina E. Herzlinger, Kevin Schulman and Frédéric Dijols
    MELA is a start-up medical device company looking to develop a novel technology to help physicians diagnose a deadly skin cancer, melanoma. The case reviews the FDA medical device development process, the development path pursued by MELA, and the regulatory and... View Details
    Keywords: Healthcare Industry; Health Care; Health; Health Care and Treatment; Health Testing and Trials; Health Industry; United States
    Related
    • 05 Aug 2009
    • News

    The Shifting Mission of Health Care Delivery Organizations

    • 10 Dec 2018
    • News

    Did Free Pens Cause the Opioid Crisis?

    • June 10, 2021
    • Article

    Preparing Hospitals for the Next Pandemic

    By: Regina E. Herzlinger and Barak D. Richman
    The COVID-19 epidemic response has shown that the U.S. is blessed with heroic physicians and other health care providers, researchers, and facilities. But it has also revealed a health care system that was woefully unprepared for the surge of pandemic patients. In the... View Details
    Keywords: Hospital; Hospital Management; Hospitals—administration; Health Care; Health Care Industry; Health Care Investment; Health Care Operations; Health Pandemics; Health Care and Treatment; Operations; Performance Improvement; Investment; Health Industry; United States
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