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  • All HBS Web  (631)
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  • Article

Contingent Match Incentives Increase Donations

By: Lalin Anik, Michael I. Norton and Dan Ariely
We propose a new means by which non-profits can induce donors to give today and commit to giving in the future: contingent match incentives, in which matching is made contingent on the percentage of others who give (e.g., "if X% of others give, we will match all... View Details
Keywords: Matching Donations; Social Proof; Prosocial Behavior; Charitable Giving; Plausibility; Motivation and Incentives; Philanthropy and Charitable Giving
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Anik, Lalin, Michael I. Norton, and Dan Ariely. "Contingent Match Incentives Increase Donations." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 790–801.
  • 2013
  • Article

Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending

By: Lara B. Aknin, Elizabeth W. Dunn, Gillian M. Sandstrom and Michael I. Norton
When are the emotional benefits of generous behavior most likely to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after... View Details
Keywords: Money; Prosocial Spending; Social Connection; Well-being; Donations; Charitable Giving; Warm Glow; Social Relationships; Gift Giving; Happiness; Relationships; Philanthropy and Charitable Giving; Society
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Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton. "Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending." International Journal of Happiness and Development 1, no. 2 (2013): 155–171.
  • 2010
  • Chapter

New Sources in Living Kidney Donation

By: Ruthanne L. Hanto, Alvin E. Roth, M. Utku Ünver and Francis L. Delmonico
Keywords: Health Care and Treatment; Philanthropy and Charitable Giving; Health Industry
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Hanto, Ruthanne L., Alvin E. Roth, M. Utku Ünver, and Francis L. Delmonico. "New Sources in Living Kidney Donation." Chap. 8 in Kidney Transplantation: A Guide to the Care of Transplant Recipients, edited by D. McKay and S. Steinberg, pp. 103–17. Springer Science + Business Media, 2010.
  • Article

Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii

By: Michel Anteby, Filiz Garip, Paul V. Martorana and Scott Lozanoff

Background: Human cadavers are crucial to numerous aspects of health care, including initial and continuing training of medical doctors and advancement of medical research. Concerns have periodically been raised about the limited number of whole body... View Details

Keywords: Decisions; Health Care and Treatment; Personal Characteristics; Philanthropy and Charitable Giving; Health Industry; Hawaii
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Anteby, Michel, Filiz Garip, Paul V. Martorana, and Scott Lozanoff. "Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii." PLoS ONE 7, no. 8 (August 2012). (e42673. doi:10.1371/journal.pone.0042673.)
  • 18 Sep 2000
  • Research & Ideas

Getting It Done: Improving Nonprofit Performance

number of for-profits that are focusing on problems in areas such as education and welfare-to-work? According to Bloomberg Senior Lecturer in Philanthropy Allen Grossman, the answers to these kinds of questions must take into... View Details
Keywords: by James E. Aisner
  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of shark-infested seawater... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • January 10, 2022
  • Article

The Link Between Income, Income Inequality, and Prosocial Behavior Around the World: A Multiverse Approach

By: Lucia Macchia and Ashley V. Whillans
The questions of whether high-income individuals are more prosocial than low-income individuals and whether income inequality moderates this effect have received extensive attention. We shed new light on this topic by analyzing a large-scale dataset with a... View Details
Keywords: Prosocial Behavior; Income Inequality; Behavior; Philanthropy and Charitable Giving; Income
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Macchia, Lucia, and Ashley V. Whillans. "The Link Between Income, Income Inequality, and Prosocial Behavior Around the World: A Multiverse Approach." Social Psychology (January 10, 2022): 375–386.
  • 2013
  • Article

Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal

By: Lara B. Aknin, Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James and Michael I. Norton
This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined... View Details
Keywords: Prosocial Spending; Psychological Universal; Prosocial Behavior; Well-being; Happiness; Spending; Philanthropy and Charitable Giving; Canada; Uganda; South Africa; India
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Aknin, Lara B., Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James, and Michael I. Norton. "Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal." Journal of Personality and Social Psychology 104, no. 4 (April 2013): 635–652.
  • November 2006
  • Article

Utilizing List Exchange and Undirected Good Samaritan Donation through 'Chain' Paired Kidney Exchanges

By: Alvin E Roth, Tayfun Sonmez, M. Utku Unver, Francis L. Delmonico and Susan L. Saidman
Keywords: Philanthropy and Charitable Giving; Health Care and Treatment
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Roth, Alvin E., Tayfun Sonmez, M. Utku Unver, Francis L. Delmonico, and Susan L. Saidman. "Utilizing List Exchange and Undirected Good Samaritan Donation through 'Chain' Paired Kidney Exchanges." American Journal of Transplantation 6, no. 11 (November 2006): 2694–2705.
  • May 2013
  • Article

Here's a Tip: Prosocial Gratuities Are Linked to Corruption

By: Magnus Thor Torfason, Francis J. Flynn and Daniella Kupor
We investigated the link between tipping, an altruistic act, and bribery, an immoral act. We found a positive relationship between these two seemingly unrelated behaviors, using archival cross-national data for 32 countries, and controlling for per capita GDP, income... View Details
Keywords: Philanthropy and Charitable Giving; Crime and Corruption; Behavior
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Torfason, Magnus Thor, Francis J. Flynn, and Daniella Kupor. "Here's a Tip: Prosocial Gratuities Are Linked to Corruption." Social Psychological & Personality Science 4, no. 3 (May 2013): 348–354.
  • January 2005
  • Case

Launching the Bronx Lab School

By: Stacey M. Childress
Examines the start-up process of a new, small high school inside the New York City public school system, with funding from the Bill and Melinda Gates Foundation. Covers the entrepreneurial process, the specific performance challenges in public high schools in the... View Details
Keywords: Secondary Education; Social Entrepreneurship; Philanthropy and Charitable Giving; Education Industry
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Childress, Stacey M. "Launching the Bronx Lab School." Harvard Business School Case 805-093, January 2005.
  • June 2008
  • Article

Minimally Acceptable Altruism and the Ultimatum Game

By: Julio J. Rotemberg
I suppose that people react with anger when others show themselves not to be minimally altruistic. With heterogeneous agents, this can account for the experimental results of ultimatum and dictator games. Moreover, it can account for the surprisingly large fraction of... View Details
Keywords: Philanthropy and Charitable Giving; Game Theory; Mathematical Methods
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Rotemberg, Julio J. "Minimally Acceptable Altruism and the Ultimatum Game." Journal of Economic Behavior & Organization 66, nos. 3-4 (June 2008).
  • Article

(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior

By: Deepak Malhotra
Prior research has found mixed evidence for the long-theorized link between religiosity and pro-social behavior. To help overcome this divergence, we hypothesize that pro-social behavior is linked not to religiosity per se, but rather to the salience of religion and... View Details
Keywords: Philanthropy and Charitable Giving; Auctions; Bids and Bidding; Religion; Behavior; Societal Protocols
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Malhotra, Deepak. "(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior." Judgment and Decision Making 5, no. 2 (April 2010): 138–143.
  • February 2022
  • Case

Paul Polman

By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
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Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
  • 01 Oct 2001
  • Research & Ideas

Five Questions for James Austin

transactional, and integrative—although these stages are not necessarily linear, nor does every company move through each stage. What are the key factors that force (or encourage) companies to move from one stage to another? Austin: Moving from traditional View Details
Keywords: by Carla Tishler
  • 12 Sep 2017
  • Working Paper Summaries

The Better is the Enemy of the Good

Keywords: by Christine L. Exley and Judd B. Kessler
  • May 2022 (Revised May 2024)
  • Case

The Freedom Fund (A): Ending Modern Slavery

By: V. Kasturi Rangan and Courtney Han
The Freedom Fund founded in 2013 to end modern slavery had raised more than half its intended target (by 2025) of $200 million. In 2021, impressed by its decentralized-partnering style of operations, philanthropist MacKenzie Scott awarded the Fund a gift of $35 million... View Details
Keywords: Social Issues; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Spending; Decisions; India; Thailand; Ethiopia
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Rangan, V. Kasturi, and Courtney Han. "The Freedom Fund (A): Ending Modern Slavery." Harvard Business School Case 522-099, May 2022. (Revised May 2024.)
  • 2022
  • Working Paper

Beliefs About Giving Across Contexts

By: Christine L. Exley, John-Henry Pezzuto and Marta Serra-Garcia
A rich literature investigates prosocial behavior by exploiting a variety of methods, the validity of which has been debated. While this literature has compared behavior inside and outside of the laboratory, an open question is how participants view prosocial behavior... View Details
Keywords: Prosocial Behavior; Behavior; Philanthropy and Charitable Giving; Values and Beliefs
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Exley, Christine L., John-Henry Pezzuto, and Marta Serra-Garcia. "Beliefs About Giving Across Contexts." Working Paper, September 2022.
  • February 2023
  • Article

Nonprofits in Good Times and Bad Times

By: Christine L. Exley, Nils H. Lehr and Stephen J. Terry
Need fluctuates over the business cycle. We conduct a survey revealing a desire for nonprofit activities to countercyclically expand during downturns. We then demonstrate, using comprehensive U.S. nonprofit data drawn from millions of tax returns, that the public's... View Details
Keywords: Nonprofit Organizations; Business Cycles; Philanthropy and Charitable Giving
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Exley, Christine L., Nils H. Lehr, and Stephen J. Terry. "Nonprofits in Good Times and Bad Times." Journal of Political Economy Microeconomics 1, no. 1 (February 2023): 42–79.
  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
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