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      Pharmaceutical IndustryRemove Pharmaceutical Industry →

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      • March 2011 (Revised February 2012)
      • Case

      Innovation and Growth at Actelion Ltd.

      By: Gary P. Pisano, Daniela Beyersdorfer and Ruth Dittrich
      In late 2010, Jean-Paul Clozel, CEO of the Swiss biotech pharmaceuticals firm Actelion, looks back on a successful decade. The small venture that he had started with a few of his scientist colleagues in the late 1990s to discover novel medicine in a research-driven... View Details
      Keywords: Business Model; Talent and Talent Management; Innovation and Management; Leadership; Growth and Development Strategy; Product Development; Organizational Culture; Research and Development; Biotechnology Industry; Biotechnology Industry; Switzerland
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      Pisano, Gary P., Daniela Beyersdorfer, and Ruth Dittrich. "Innovation and Growth at Actelion Ltd." Harvard Business School Case 611-065, March 2011. (Revised February 2012.)
      • January 2011 (Revised January 2012)
      • Supplement

      The Case of the Unidentified Healthcare Companies2010 (CW)

      By: Richard M.J. Bohmer, Ethan S Bernstein, Margarita Krivitski and Srinidhi Reddy
      This case presents financial statements and selected rations for 14 unidentified healthcare organizations and asks that each set of financial information be matched with one of the following healthcare companies: a biotechnology firm, a community nursing company, a... View Details
      Keywords: Financial Statements; Financial Management; Health Care and Treatment; Biotechnology Industry; Biotechnology Industry
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      Bohmer, Richard M.J., Ethan S. Bernstein, Margarita Krivitski, and Srinidhi Reddy. "The Case of the Unidentified Healthcare Companies2010 (CW)." Harvard Business School Spreadsheet Supplement 611-701, January 2011. (Revised January 2012.)
      • January 2011 (Revised January 2012)
      • Case

      The Case of the Unidentified Healthcare Companies2010

      By: Richard Bohmer, Ethan Bernstein, Margarita Krivitski and Srinidhi Reddy
      This case presents financial statements and selected ratios for 14 unidentified healthcare organizations and asks that each set of financial information be matched with one of the following healthcare companies: a biotechnology firm, a community nursing company, a... View Details
      Keywords: Financial Reporting; Financial Statements; Health Care and Treatment; Health Industry
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      Bohmer, Richard, Ethan Bernstein, Margarita Krivitski, and Srinidhi Reddy. "The Case of the Unidentified Healthcare Companies2010." Harvard Business School Case 611-043, January 2011. (Revised January 2012.)
      • November 2010
      • Supplement

      Hikma Pharmaceuticals (B)

      By: John A. Quelch
      By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from. View Details
      Keywords: Strategy; Knowledge Use and Leverage; Sales; Pharmaceutical Industry
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      Quelch, John A. "Hikma Pharmaceuticals (B)." Harvard Business School Supplement 511-075, November 2010.
      • October 2010 (Revised November 2010)
      • Background Note

      Plavix: Drugs in the Age of Personalized Medicine

      By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
      PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even... View Details
      Keywords: Health Care and Treatment; Product Positioning; Business and Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry
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      Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
      • October 2010 (Revised August 2016)
      • Case

      On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010

      By: Clayton S. Rose, Sandra J. Sucher, Rachel Gordon and Matthew Preble
      In October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of... View Details
      Keywords: Decision Choices and Conditions; Values and Beliefs; Leadership; Crisis Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Quality; Pharmaceutical Industry
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      Rose, Clayton S., Sandra J. Sucher, Rachel Gordon, and Matthew Preble. "On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010." Harvard Business School Case 311-029, October 2010. (Revised August 2016.)
      • September 2010 (Revised July 2013)
      • Case

      Alnylam Pharmaceuticals: Building Value from the IP Estate

      By: Willy C. Shih and Sen Chai
      The learning objective of this case is to help students recognize the interplay between intellectual property (IP) rights and corporate strategy. We do this by examining what is a fairly atypical circumstance today in which a single firm is able to secure what it... View Details
      Keywords: Patents; Lawsuits and Litigation; Rights; Competitive Strategy; Corporate Strategy; Biotechnology Industry; Biotechnology Industry; United States
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      Shih, Willy C., and Sen Chai. "Alnylam Pharmaceuticals: Building Value from the IP Estate." Harvard Business School Case 611-009, September 2010. (Revised July 2013.)
      • September 2010
      • Teaching Note

      Alnylam Pharmaceuticals: Building Value from the IP Estate (TN)

      By: Willy C. Shih
      Teaching Note for 611009. View Details
      Keywords: Value; Patents; Corporate Strategy; Competition; Research and Development; Lawsuits and Litigation; Pharmaceutical Industry; United States
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      Shih, Willy C. "Alnylam Pharmaceuticals: Building Value from the IP Estate (TN)." Harvard Business School Teaching Note 611-010, September 2010.
      • July 2010
      • Case

      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

      By: John A. Quelch and Heather Beckham
      Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
      Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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      Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
      • June 2010 (Revised April 2017)
      • Teaching Note

      Pfizer: Letter from the Chairman (A) and (B)

      By: Robert Simons and Kathryn Rosenberg
      Teaching Note for 110003 and 110004. View Details
      Keywords: Management Control Systems; Strategy And Execution; Performance Measurement; Pharmaceutical Industry
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      Simons, Robert, and Kathryn Rosenberg. "Pfizer: Letter from the Chairman (A) and (B)." Harvard Business School Teaching Note 110-067, June 2010. (Revised April 2017.)
      • June 2010 (Revised February 2013)
      • Background Note

      The Precautionary Principle

      By: Michael W. Toffel and Nazli Z. Uludere Aragon
      This note describes the precautionary principle and its key tenets, highlights challenges associated with its use, and includes many examples of its application, primarily within the realm of regulating activities based on the risk of harm to human health and the... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Policy; Health Disorders; Business and Government Relations; Safety; Natural Environment; Pollutants; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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      Toffel, Michael W., and Nazli Z. Uludere Aragon. "The Precautionary Principle." Harvard Business School Background Note 610-043, June 2010. (Revised February 2013.)
      • May 2010 (Revised June 2010)
      • Supplement

      Pfizer: Letter from the Chairman (B)

      By: Robert L. Simons and Kathryn Rosenberg
      This case continues the story begun in "Pfizer: A Letter from the Chairman" (HBS No. 110-003), revealing the letter Chairman and CEO Jeff Kindler wrote for the 2008 Annual Report. View Details
      Keywords: Corporate Accountability; Corporate Governance; Business and Shareholder Relations; Value Creation; Decision Choices and Conditions; Annual Reports; Pharmaceutical Industry; United States
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      Simons, Robert L., and Kathryn Rosenberg. "Pfizer: Letter from the Chairman (B)." Harvard Business School Supplement 110-004, May 2010. (Revised June 2010.)
      • April 2010
      • Case

      Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

      By: John A. Quelch and Heather Beckham
      Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details
      Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry
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      Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
      • April 2010
      • Teaching Note

      Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics

      By: Robert S. Huckman
      Teaching Note for [607008]. View Details
      Keywords: Restructuring; Decisions; Innovation and Invention; Research and Development; Health Industry; Health Industry
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      Huckman, Robert S. "Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics." Harvard Business School Teaching Note 610-071, April 2010.
      • March 2010 (Revised May 2012)
      • Case

      Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration

      By: Karim R. Lakhani and Paul R. Carlile
      This case presents the Myelin Repair Foundation's accelerated research collaboration model for drug discovery. It highlights the challenges of building a multi-disciplinary and multi-institutional research collaboration that is attempting to create a treatment for... View Details
      Keywords: Research and Development; Intellectual Property; Risk and Uncertainty; Strategic Planning; Collaborative Innovation and Invention; Health Disorders; Pharmaceutical Industry; Pharmaceutical Industry; Pharmaceutical Industry
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      Lakhani, Karim R., and Paul R. Carlile. "Myelin Repair Foundation: Accelerating Drug Discovery Through Collaboration." Harvard Business School Case 610-074, March 2010. (Revised May 2012.)
      • February 2010 (Revised September 2011)
      • Case

      Roche's Acquisition of Genentech

      By: Carliss Y. Baldwin, Bo Becker and Vincent Marie Dessain
      Franz Humer, CEO of the Roche Group, must decide whether to mount a hostile tender offer for the publicly-owned shares of Roche's biotechnology subsidiary, Genentech. The case provides opportunities to analyze Roche's strategy with respect to Genentech, the pros and... View Details
      Keywords: Mergers and Acquisitions; Business Subsidiaries; Negotiation Offer; Organizational Culture; Corporate Strategy; Biotechnology Industry; Biotechnology Industry; Switzerland
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      Baldwin, Carliss Y., Bo Becker, and Vincent Marie Dessain. "Roche's Acquisition of Genentech." Harvard Business School Case 210-040, February 2010. (Revised September 2011.)
      • February 2010
      • Background Note

      Millipore Background Note

      By: Elie Ofek and Natalie Kindred
      This note provides background on Millipore Corporation, a global provider of products and services used primarily in the discovery, development and production of therapeutic drugs. With a track record of quickly adapting to the evolving needs of its customers,... View Details
      Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Biotechnology Industry; Biotechnology Industry
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      Ofek, Elie, and Natalie Kindred. "Millipore Background Note." Harvard Business School Background Note 510-059, February 2010.
      • 2010
      • Working Paper

      Accelerating Energy Innovation: Insights from Multiple Sectors

      By: Rebecca Henderson and Richard G. Newell
      A combination of concerns about climate change and energy security has recently led to significant increases in public funding for energy R&D. Some commentators are suggesting that these increases need to be sustained, and are advocating for increases of as much as... View Details
      Keywords: Innovation and Management; Technological Innovation; Knowledge Use and Leverage; Research and Development; Pollutants; Climate Change; Energy Industry
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      Henderson, Rebecca, and Richard G. Newell. "Accelerating Energy Innovation: Insights from Multiple Sectors." Harvard Business School Working Paper, No. 10-067, February 2010. (Revised February 2011.)
      • December 2009 (Revised April 2010)
      • Teaching Note

      GlaxoSmithKline: Reorganizing Drug Discovery (TN) (A) and (B)

      By: Robert S. Huckman
      Teaching Note for [605074] and [605075]. View Details
      Keywords: Restructuring; Health; Pharmaceutical Industry
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      Huckman, Robert S. "GlaxoSmithKline: Reorganizing Drug Discovery (TN) (A) and (B)." Harvard Business School Teaching Note 610-044, December 2009. (Revised April 2010.)
      • November 2009 (Revised December 2009)
      • Case

      GTC Biotherapeutics: Developing Medicines in the Milk of Goats

      By: Ray A. Goldberg and Sarah Morton
      GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion? View Details
      Keywords: Health Care and Treatment; Animal-Based Agribusiness; Plant-Based Agribusiness; Science-Based Business; Medical Specialties; Product; Technological Innovation; Health Industry; Health Industry; United States
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      Goldberg, Ray A., and Sarah Morton. "GTC Biotherapeutics: Developing Medicines in the Milk of Goats." Harvard Business School Case 910-403, November 2009. (Revised December 2009.)
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