Publications

Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

Keywords: telecommunications; e-commerce industry; entertainment; financial services; retailing

Web

What is FIELD Global Immersion? - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

November 1993 (Revised April 1995)
Background Note

Orientation to the Subarctic Survival Situation

By: Linda A. Hill

An orientation to the "Subarctic Survival Situation" (designed by and available from Human Synergistics, Inc., Plymouth, MI, tel. 313-459-1030), an experiental exercise that gives students an opportunity to learn about their personal influence style and their... View Details

Keywords: Leadership Style; Performance Effectiveness; Performance Evaluation; Decisions; Power and Influence; Groups and Teams; Decision Choices and Conditions

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

June 2014
Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

some estimates, with players such as Bumble, Tinder, and OKCupid vying to help people find love. While McFowland is not a dating expert, his work in machine learning and social sciences examines the efficacy of how people interact in... View Details

Keywords: by Kara Baskin

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

M.C. for Youth)—to champion the band on social media and send it to mega-stardom. The large, loyal following was a big part of what investors were buying when BTS’ management company raised $50 billion in its 2020 IPO, leading Chung and Koo to take a closer look at... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

01 Dec 2015
First Look

December 1, 2015

2015 Modern China Studies Free at Last, Now What: The Soviet and Chinese Attempts to Offer a Roadmap for the Post-Colonial World By: Friedman, Jeremy Abstract—This article seeks to understand the motivations behind the People's Republic of China's attempt to present an... View Details

Keywords: Sean Silverthorne

14 Jan 2021
News

Intel’s ‘Chief Geek,’ Pat Gelsinger, Returns as CEO

2023
Book

Right Kind of Wrong: The Science of Failing Well

By: Amy Edmondson

A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.

We used to think of failure as the opposite of success. Now,... View Details

Keywords: Failure; Success

Find at Harvard

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

other person necessarily even realizing it. A Learnable Habit The good news is that cultural metacognition is not fixed, but rather it is a mental habit that can be learned over time and through different... View Details

Keywords: by Michael Blanding

09 Mar 2023
Blog Post

Where Will You Be in 30 Years: Behind the Scenes of the 5 Big Life Decisions Documentary

and losses that were told over time were quite powerful and captured both the themes Singer and Hackett expected and new learnings about personal and professional growth. The Lived Experience The most... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details

Keywords: by Michael Blanding

09 May 2016
Blog Post

What Is the Difference between RC and EC Year?

EC and RC year are like two siblings: widely different in personalities but they happen to live under the same roof. I've polled my classmates on which year is their favorite, and the results are divided with no clear winner. You'll... View Details

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

in the School's Business History Group to reflect on Chandler's legacy and to share personal memories. To listen to this interview with professor Richard Tedlow, click on the triangular play button below. The Macromedia Flash plug-in is... View Details

Keywords: by Sean Silverthorne

14 Jun 2022
Blog Post

Meet the HBS Jewish Student Association

The Jewish Student Association (JSA) serves as a resource to develop, inform, support, and enrich Harvard Business School’s Jewish students and those interested in learning more about the Jewish faith and heritage. Open to the full gamut... View Details

January 2013 (Revised August 2013)
Case

Family Matters at ProLab

By: Noam Wasserman and Yael Braid

Hillary Mallow, founder-CEO of ProLab, learns that her health-services company is two months shy of bankruptcy. She needs to act—immediately—but isn't sure where to begin. Prolab's client list and geographic presence have grown steadily over the years, so the recent... View Details

Keywords: Family Business; Entrepreneurship; Health Industry