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- All HBS Web
(828)
- People (4)
- News (264)
- Research (447)
- Multimedia (1)
- Faculty Publications (77)
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- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
universities, where it was freely available; they are able to build on knowledge they already possess. And, two, programmers welcome the opportunity, made possible by open source, to customize and de-bug projects, either for personal use... View Details
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being rolled out globally. So the... View Details
Keywords: by Cynthia Churchwell
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS... View Details
Keywords: by Martha Lagace
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
years. Similarly, Digital Equipment Corporation couldn't match the flexibility of the personal computer assemblers' processes, Sears couldn't match the inventory turns and low prices of the discount retailers, and so on. It is important... View Details
- 07 Jun 2021
- Book
9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'
Few people enjoy asking for money. Whether you’re selling cookies or seeking a gift to fund medical research, it's rarely easy. “Many people see it as akin to begging,” writes Harvard Business School Professor F. Warren McFarlan in his... View Details
Keywords: by Danielle Kost
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
want to sell you one week of insurance for one product. They have thousands of employees, big budgets, and huge infrastructures, so that they can offer more or all of the activities in the customer value chain. Kost: Incumbents that... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
personalized selling (cosmetics, for example), online shops have a hard time creating a satisfying experience. Hence stores have much to offer in these product categories. What strategies can retailers... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence” and “aesthetic empathy”—good... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
one had to live with that decision for some time. Today, the movement is toward settings that aren't "matchy-match"; Steuben's new lines of glassware work together and meet the needs of a consumer who wants a differentiated, View Details
- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
anything in your research surprise you? A: The findings are not so much surprising as illuminating. We expected a relationship between luxury and self-interests. However, self-interested behaviors are often conflated with those that do harm to others (e.g., View Details
Keywords: by Sarah Jane Gilbert
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at the height of the holiday View Details
Keywords: by Michael C. Jensen
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
founded by billionaire Branson, wants to sell short, suborbital flights, in which passengers get a taste of zero gravity and see the Earth’s curvature. Virgin Galactic’s SpaceShipTwo commercial vehicle made its inaugural trip into space... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
top executive. Because of the COVID-19 outbreak, we are all taking in vast amounts of new information every day and adjusting to an entirely new set of behavioral habits. In addition, most of us are dealing with unprecedented tasks and decisions on the job and in our... View Details
- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
opted for only minimal control in order to create larger personal networks. Further, there was little governmental regulation of social networking companies protecting those users. In the past two weeks, Facebook’s world had changed with... View Details
- 28 Apr 2003
- Research & Ideas
Supply Chain Risk: Deal With It
risk, Raman explains, has been through inventory. But "for numerous reasons, inventory became very expensive." Shorter product life cycles contribute to higher expenses, for example, in the personal computer market, where the... View Details
Keywords: by David Stauffer
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
that focuses on selling lower-priced models through large sporting-goods retailers. The manager's strategy has yielded disappointing financial results so far, and he and company executives disagree on the cause and next steps. The Yushan... View Details
Keywords: Carmen Nobel
- 20 Mar 2000
- Research & Ideas
Incubators: The New Venture Capitalists?
involved in we won't let fail. Our personalities won't let that fail. That's a poor personality trait in the venture capital community. There are very different skill sets that you bring." Rowe agreed.... View Details
Keywords: by Kenneth Liss
- 09 Dec 2002
- Research & Ideas
Most Accountants Aren’t Crooks—Why Good Audits Go Bad
build relationships that allow them to sell their more lucrative consulting services. Thus, from the executive team down to individual accountants, an auditing firm's motivation to provide favorable audits runs deep. As the collision case... View Details
- 21 Apr 2015
- First Look
First Look: April 21
Download working paper: http://people.hbs.edu/mluca/InformationDisclosure.pdf Cases & Course Materials Harvard Business School Case 715-412 Nasty Gals Do It Better In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
cautionary tale of what can happen when companies go too far. Acer entered early into the contract manufacturing of personal computers, operating in low-wage Taiwan, and made good money with that arbitrage play. But in the early 1990s, it... View Details
Keywords: by Pankaj Ghemawat