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  • 19 Apr 2011
  • First Look

First Look: April 19

  PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less... View Details
Keywords: Sean Silverthorne
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment. With few exceptions, every job people need or want to do has a social,... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • Web

History of Excellence - Doctoral

Community Do Yoon Kim Strategy Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science Extraverts Reap Greater Social... View Details
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the BDM on retail customers, the... View Details
Keywords: Martha Lagace
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • June 2007 (Revised January 2008)
  • Case

The Vanguard Group, Inc. in 2006 and Target Retirement Funds

By: Luis M. Viceira
The Vanguard Group is one of the largest asset managers in the U.S., with over $1 trillion in assets, ninety percent of which are mutual fund assets, and more than 12,000 employees at year-end 2006. Vanguard has built a strong reputation as the manager of reference for... View Details
Keywords: Asset Management; Investment Funds; Personal Finance; Brands and Branding; Retirement; Trust; Financial Services Industry; United States
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  • Web

Online Business Courses & Certifications | HBS Online

Apply by November 3 $6,500 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your View Details
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

Entrepreneurship Author:Ramana Nanda Abstract This paper examines the extent to which the positive relationship between personal wealth and entry into entrepreneurship is due to financing constraints. I exploit a tax reform and use unique... View Details
Keywords: Martha Lagace
  • 25 Jun 2013
  • First Look

First Look: June 25

  Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state capitalism from a model in which governments owned and ran... View Details
Keywords: Anna Secino
  • Web

2023 Reunion Presentations - Alumni

challenges they pose to business and personal life. Positive action requires leaders to “think outside the building” to open new pathways, forge new coalitions, and find sources of personal nurturance.... View Details
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

re-adjust Gucci's portfolio, especially as YSL continued to lose money. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709459 HP: The Computer Is Personal Again Harvard Business School Case 509-010 In... View Details
Keywords: Martha Lagace
  • Web

Research Services - Faculty & Research

ensure the seamless execution of around 20 research events annually. In addition, the Marketing and Communications group is available for faculty consultations to promote specific research or to answer more general branding questions.... View Details
  • 10 Jan 2023
  • Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details
Keywords: by Julia Austin
  • Web

Skydeck - Alumni

1997) on what modern parents really want from their workplace What We Can Learn From “The Oracle of Wall Street” Taylor Becker (MBA 2025) shares personal anecdotes and life lessons from his collaboration with the late finance icon Byron... View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
  • Web

Careers Blog

Video | Nicole Ledoux (MBA 2008) tag Alumni Career Videos Nicole Ledoux (MBA 2008) shares how a personal experience sparked an unexpected pivot from finance to entrepreneurship, launching the healthy snack View Details
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Global Sustainability Personal at Bühler The global food supply chain is a significant source of greenhouse gas emissions and other environmental challenges. Many companies avoid these issues or make token efforts to reduce their impact... View Details
Keywords: by Danielle Kost