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Show Results For
- All HBS Web
(655)
- News (112)
- Research (499)
- Events (6)
- Multimedia (3)
- Faculty Publications (89)
- Web
Business & Environment - Faculty & Research
behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
giving campaign was manipulated, consumers continued to prefer the brand they felt gave a larger percentage of profits to those giving a larger sum of money. In that study, shoppers considering an online View Details
Keywords: by Pamela Reynolds
- 01 Dec 2023
- News
Thinking Ahead
actions (texting the location of a nearby urgent-care clinic as a less costly alternative). “If you have this AI engine, how will it change the way you operate?” Just a few years later, with the rise of AI, easily purchased (or free) AI... View Details
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
size of the LGBT population are misestimated, likely substantially. In a series of online experiments using a large and diverse but non-representative sample, we compare estimates from the standard methodology of asking sensitive... View Details
Keywords: Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details
Keywords: Dina Gerdeman
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
exist. It means that slowly, the Metas and the Googles of the world are learning how to manipulate us just the way that TikTok can. In fact, they are working really hard at it.” You Might Also Like: Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
markets: Boston, San Francisco, and Philadelphia. Purchase this case:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806166 PayPal Merchant Services Thomas Eisenmann and Lauren Barley 806-188 In early... View Details
Keywords: Sean Silverthorne
- 10 Mar 2015
- First Look
First Look: March 10
By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—We report the results of an online survey, conducted on behalf of Harvard Law School, of 124 practicing attorneys at major law firms. The survey had two main objectives:... View Details
Keywords: Carmen Nobel
- 19 Apr 2016
- First Look
April 19, 2016
is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
Keywords: Sean Silverthorne
- 14 Dec 2010
- First Look
First Look: Dec. 14
in a country caught in the midst of rapid economic transformation. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411067-PDF-ENG The NFL's Digital Media Strategy Anita Elberse, Kelsey Calhoun, and Daven JohnsonHarvard Business... View Details
Keywords: Sean Silverthorne
- 07 Oct 2014
- First Look
First Look: October 7
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
Keywords: Sean Silverthorne
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations... View Details
Keywords: by Dina Gerdeman
- 28 Apr 2015
- First Look
First Look: April 28
an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, View Details
Keywords: Sean Silverthorne
- 07 Nov 2023
- News
Love and Money
wants to buy the Porsche, their money language is success. And so the Porsche is a symbol of how successful they are in the world. It's not necessarily that they're an extravagant spender, but the purchase is deeply tied to their ego. And... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
- 06 Oct 2015
- First Look
October 6, 2015
University Press The Cambridge Handbook of Consumer Psychology By: Norton, Michael I., Derek D. Rucker, and Cait Lamberton, eds. Abstract—Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers... View Details
Keywords: Sean Silverthorne
- 13 Oct 2015
- First Look
October 13, 2015
contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
Relations ; Research and Development ; Business Strategy ; Competitive Strategy ; Competitive Advantage ; Corporate Strategy ; Semiconductor Industry ; Computer Industry ; United States ; California ; Texas Citation Educators Purchase... View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
prospection. Harvard Business School Case 816-049 CommonAngels Ventures No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816049-PDF-ENG Harvard Business School Case 817-061 Rising from the Ashes: The... View Details
Keywords: Sean Silverthorne
- Web
HBS - Key Metrics
Multi-Race / Non-Hispanic 2% 2% 1% — — Native Hawaiian / Other Pacific Islander <1% 0% 0% — — White 53% 43% 22% — — Prefer not to answer 4% 0% — — — Did Not Report / Unknown 10% 26% 64% — — HBS Online 2023 2022 2021 2020 2019 Enrollment... View Details