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  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • 19 May 2015
  • First Look

First Look: May 19

http://www.amazon.com/Land-Bargains-Chinese-Capitalism-Politics/dp/1107539870/ May 2015 Journal of Economic Perspectives Bitcoin: Economics, Technology, and Governance By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore Abstract—Bitcoin is an View Details
Keywords: Sean Silverthorne
  • 19 Apr 2016
  • First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2022
  • Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

giving campaign was manipulated, consumers continued to prefer the brand they felt gave a larger percentage of profits to those giving a larger sum of money. In that study, shoppers considering an online View Details
Keywords: by Pamela Reynolds
  • 07 Oct 2014
  • First Look

First Look: October 7

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
Keywords: Sean Silverthorne
  • Web

Entrepreneurship - Faculty & Research

strategy of taking Ranger public or should they have explored other means of raising growth capital. Keywords: Entrepreneurship ; Initial Public Offering ; Financial Strategy ; Valuation ; Energy ; Financial Services Industry ; Energy Industry ; United States Citation... View Details
  • 28 Apr 2015
  • First Look

First Look: April 28

an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, View Details
Keywords: Sean Silverthorne
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

exist. It means that slowly, the Metas and the Googles of the world are learning how to manipulate us just the way that TikTok can. In fact, they are working really hard at it.” You Might Also Like: Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the... View Details
Keywords: by Rachel Layne; Technology
  • 06 Oct 2015
  • First Look

October 6, 2015

University Press The Cambridge Handbook of Consumer Psychology By: Norton, Michael I., Derek D. Rucker, and Cait Lamberton, eds. Abstract—Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations... View Details
Keywords: by Dina Gerdeman
  • 07 Nov 2023
  • News

Love and Money

wants to buy the Porsche, their money language is success. And so the Porsche is a symbol of how successful they are in the world. It's not necessarily that they're an extravagant spender, but the purchase is deeply tied to their ego. And... View Details
  • Web

Skydeck - Alumni

lifelong partners they met on campus Helping Consumers Decarbonize their Purchases In this excerpt from the HBS podcast Climate Rising , Sanchali Pal (MBA 2018) discusses the business plan behind her sustainable spending app Striving for... View Details
  • Web

HBS - Key Metrics

Multi-Race / Non-Hispanic 2% 2% 1% — — Native Hawaiian / Other Pacific Islander <1% 0% 0% — — White 53% 43% 22% — — Prefer not to answer 4% 0% — — — Did Not Report / Unknown 10% 26% 64% — — HBS Online 2023 2022 2021 2020 2019 Enrollment... View Details
  • 09 Oct 2012
  • First Look

First Look: October 9

maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that fit the brand personality. View Details
Keywords: Sean Silverthorne
  • 16 Apr 2013
  • First Look

First Look: April 16

held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

advertisers? Describes the online video market as of 2010 as well as YouTube's offerings to users, content owners, and advertisers. Provides information on the site's revenues and costs. Also contains detailed data on View Details
Keywords: Sean Silverthorne
  • 13 Oct 2015
  • First Look

October 13, 2015

contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

prospection. Harvard Business School Case 816-049 CommonAngels Ventures No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816049-PDF-ENG Harvard Business School Case 817-061 Rising from the Ashes: The... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Economic Research. 3. Algorithms are changing the pricing game   “Firms are increasingly using pricing algorithms to set prices, especially in online markets. Pricing algorithms can enable better-targeted prices, but they also can... View Details
Keywords: by Danielle Kost