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Show Results For
- All HBS Web
(592)
- People (1)
- News (142)
- Research (342)
- Events (2)
- Multimedia (6)
- Faculty Publications (138)
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- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
significant effect on our relationships and sex lives? Spar: I think it’s changed the nature of our relationships and sex lives in fundamental ways. People are conducting their social lives online. I wrote this book before COVID-19, but COVID puts this in hyperdrive.... View Details
Keywords: by Dina Gerdeman
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital... View Details
Keywords: Dina Gerdeman
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
order to create platforms for clients rather than simply react to existing social media platforms. As he increasingly focused on a new generation, questions remained about who would succeed this CEO of 31 years. Purchase this... View Details
Keywords: Sean Silverthorne
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
suggests that social media may promote knowledge sharing because they allow social lubrication and the formation of trust. Our longitudinal and comparative analysis of social media usage at two large firms... View Details
Keywords: Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details
Keywords: Sean Silverthorne
- 19 Mar 2013
- First Look
First Look: March 19
recently faced a corruption enforcement action, employ a Big Four audit firm, and have a higher percentage of independent directors. Controlling for these effects, we find that firms with abnormally low anticorruption efforts have relatively higher subsequent View Details
Keywords: Sean Silverthorne
- 08 Dec 2020
- Research & Ideas
Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles
Strategy Unit. “They’re not sending resumes in. They’re being recruited, often through online platforms like LinkedIn.” Indeed, the rise of digital platforms now enables firms and recruiters to source potential candidates anywhere in the... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real estate listings, View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
perspective, using basic economic principles—assuming customers prefer lower-priced products, for example—to build models that can begin to explain how consumers approach online search. (See Large-Scale Demand Estimation with Search... View Details
Keywords: by Kristen Senz
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
or trainer. Technology is increasing these possibilities via game-like simulations, virtual video environments, and online media that allow more behavioral assessments by more people with less travel and... View Details
Keywords: by Carmen Nobel
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
customers spread over six markets. The researchers extracted six variables to represent first-time customers’ acquisition behavior, including whether the purchase was made online or offline, number of items purchased, prices, discounts,... View Details
- 17 Apr 2012
- First Look
First Look: April 17
Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital View Details
Keywords: Carmen Nobel
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among... View Details
- 27 Sep 2011
- First Look
First Look: September 27
the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer reviews affect restaurant demand? I investigate this... View Details
Keywords: Sean Silverthorne
- 27 Oct 2020
- Research & Ideas
Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?
professionals. In the first experiment, an online simulation, Kirgios, Chang, and Milkman asked 491 women to imagine that they were interns who needed to choose a department to join at a theoretical company. Participants browsed the... View Details
Keywords: by Danielle Kost
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling,... View Details
Keywords: by Kristen Senz
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
in your research? Does the HSX accurately reflect a movie's predicted and actual profitability? A: The Hollywood Stock Exchange is an online market simulation that revolves around movies and movie stars. It is a game—no real money is... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising... View Details
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
personal level, for instance, by asking how everyone is holding up. “It can be harder to pay attention to a long meeting online versus face-to-face.” Afterward, managers should articulate key outcomes of the meeting using other View Details
Keywords: by Dina Gerdeman