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- People (3)
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- Research (1,230)
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- Multimedia (13)
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- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a... View Details
- 01 Jun 2014
- News
A Look at Olook
July 2011, after a year-and-a-half at McKinsey and about six months as the cofounder of Dafiti, which he calls a "Zappos clone"—a kind of Brazilian knockoff of the famous American online shoe seller. Olook sells its own brand as well as... View Details
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time View Details
- 01 Dec 2009
- News
Losing Our Competitive Edge
are the exceptions. In the vast majority of high-tech products (and even some low-tech products like apparel), knowledge about manufacturing helps you design products and get them to market quickly. What this means is that when... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
them as complementary. FTD, 1-800-Flowers, and other online marketers could see this as another quality product they could market alongside their own—or maybe a pop-up... View Details
- 01 Jun 2003
- News
Respond to a Worthy Cause
national and international artists, expand the marketing efforts, and make a bigger impact in the battle against domestic violence.” Brown and Dietz signed on, and HBS faculty members Michael Watkins and Max Bazerman agreed to be their... View Details
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings. In 1995, Hicks cofounded Angie’s... View Details
- 01 Sep 2003
- News
HBS Alumni Association Board of Directors: President’s Report
reunion program and how the School might facilitate this. The online products and services subcommittee, chaired by Rich Shapack (MBA ’71), found that few alumni were aware of the current online offerings of... View Details
- 08 Dec 2015
- News
Living the Legacy
HBX CORe, a three-course online program that teaches the fundamentals of business, he knew his children would benefit from the content and the high quality of instruction that had set the foundation for his own career success. Ray... View Details
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
HBS assistant professor George Chacko, and HBS doctoral candidate Geoffrey Verter that looked at how risk management theory could be applied to understand a biotech firm's decision to buy call options on its own stock. In the final session on security and View Details
- 25 Aug 2015
- News
Sunset in the East?
mortgage or with very little debt. Unlike in the United States, banks are also less on the line in real estate. We should always keep in mind that the Chinese property market was stagnant or worse (nonexistent) for 30 years after the... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
years later, both camps benefit enormously from their close ties: the mutual fund is America's investment vehicle of choice, with one in three U.S. households owning a stake in the industry's $5.5 trillion in assets. "By making the capital View Details
Keywords: Garry Emmons
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
Out-Innovate, calls it the “frontier market model.” Founded in places with limited resources and nascent entrepreneurial ecosystems, these startups have to be scrappier and leaner. And these limitations, Alex says, make businesses more... View Details
- 01 Mar 2011
- News
The Rankings Game
weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office manages the data requests that... View Details
- 01 Jun 2011
- News
Mr. Start-Up
could stray from an assignment to write market assessments and instead create a start-up business plan. “The professor was Walt Salmon, and fortunately he was all for it,” recalls Cassidy, who eventually made good on the plan to launch... View Details
- 01 Dec 2009
- News
The Fab Four
decisions that have important long-term consequences for founders and their ventures, particularly the issue of whether to cede company control for financial gain. “Rich versus King is a very familiar paradigm for me,” says Bussgang, an early hire at Open View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
existing scaled-up technologies in the mining industry for the novel application of ‘mining’ e-wastes. WikiPay is a proprietary mobile and online commerce platform that facilities money transfer, payment applications and mobile View Details
Keywords: Multiple alumni
- 01 Feb 1999
- News
New Releases
edition of Managing Across Borders: The Transnational Solution. This highly acclaimed, landmark work introduced a framework that would help companies achieve global-scale efficiency, respond flexibly to national market differences, and... View Details
Keywords: Nancy O. Perry