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Publications

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  • February 2003 (Revised February 2009)
  • Case

Yahoo!: Becoming a Competitor in the Career Listings Space (B)

By: Kathleen L. McGinn and Nicole Nasser
After weighing the pros and cons of making an unsolicited bid for HotJobs.com (an online recruiting company already under contract to be acquired by TMP Worldwide), the executive team of Yahoo! decides to make an immediate move rather than wait for the Federal Trade... View Details
Keywords: Mergers and Acquisitions; Management Teams; Bids and Bidding; Negotiation Process; Strategy
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    Robert Simons

    Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

    • 20 Nov 2017
    • Research & Ideas

    How Independent Bookstores Have Thrived in Spite of Amazon.com

    Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com burst onto the nascent online retail scene in 1995, the future... View Details
    Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

      Jacob M. Cook

      Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.

      As a Cofounder and CEO of... View Details

      • 30 Oct 2024
      • News

      Business and Climate Change: Three Harvard Business School Student Perspectives

        Suraj Srinivasan

        Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

        Keywords: accounting industry; financial services

          Anthony Mayo

          Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

          Keywords: advertising; airline; education industry; nonprofit industry; publishing industry; service industry

            Anita Elberse

            Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

            Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

            Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
            • 06 Nov 2014
            • News

            Harvard Business School Marks Completion of First Cohort of HBX CORe

              Tsedal Neeley

              Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details

              • Teaching Interest

              Overview

              By: Peter Tufano
              Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
              • Teaching Interest

              Digital Marketing Strategy

              By: John A. Deighton

              When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

              • February 2018
              • Case

              Montes Calcados: A Step Ahead

              By: James L. Heskett and James T. Kindley
              Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at... View Details
              Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry
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              • Teaching Interest

              Strategy and Technology

              Overview

              This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses.  What are effective strategies for winning in markets with strong network effects?  How should... View Details

              Keywords: Strategy; Technology

                Ayelet Israeli

                Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
                Keywords: retailing; e-commerce industry; internet; automotive
                • Teaching

                Overview

                By: Nancy F. Koehn
                My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
                • April 2020 (Revised October 2021)
                • Case

                SpaceX, Economies of Scale, and a Revolution in Space Access

                By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang
                From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details
                Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry
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                • 17 Jun 2013
                • Research & Ideas

                Advertising Symbiosis: The Key to Viral Videos

                Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family, and coworkers. The research... View Details
                Keywords: by Carmen Nobel; Advertising

                  Strategy Execution Series

                  The 15-module Strategy Execution series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Module... View Details
                  • 06 Jun 2008
                  • What Do You Think?

                  Why Don’t Managers Think Deeply?

                  numbers of people (consumers, managers, public servants, etc.) use in the course of extended, probing interviews. In these interviews, the object is to use "surface metaphors," like "I am drowning in debt," to identify... View Details
                  Keywords: by Jim Heskett