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- All HBS Web (391)
- Faculty Publications (146)
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- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper... View Details
Keywords: Martha Lagace
- 01 Mar 2011
- First Look
First Look: March 1
channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product... View Details
Keywords: Sean Silverthorne
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The opportunity to think about online and offline as complementary View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
ship-from-store (SFS), to increase their store productivity and expand their integrated presence across multiple retail channels (i.e. brick-and-mortar store, web, and mobile; also known as omnichannel retailing). The Scale Of The Threat... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were... View Details
Keywords: by Frank V. Cespedes
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Authors:Liu Yunchuan, Sunil Gupta, and John Zhang Periodical:Management Science 52, no. 11 (November 2006): 1799-1809 Abstract We develop a game-theoretical model to show that in the markets where price consistency across channels is... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
- 21 Oct 2008
- First Look
First Look: October 21, 2008
Cases & Course MaterialsBMW's Project Switch (A): Importers vs. National Sales Companies Harvard Business School Case 509-023 BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's... View Details
Keywords: Martha Lagace
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
Productions – is behind many of Johnson’s most high-profile projects, including this year’s Central Intelligence, next year’s Baywatch, and HBO’s most popular half-hour series in years, Ballers. Now the duo has set its sights on conquering the View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online View Details
- 13 Mar 2018
- First Look
March 13, 2018
fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to increase advancement in a... View Details
Keywords: Sean Silverthorne
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
inventory without the need to step foot in a bookstore; and then Amazon launched the Kindle e-book service in 2007, challenging the very idea of a physical book. “Not only had the traditional buying channels fundamentally shifted, but the... View Details
- 11 Nov 2002
- Research & Ideas
Women Entrepreneurs Usher in the Next Generation
they were quite special—which was a risk from other people's point of view. But she didn't see it as all that risky because she knew what they were made of." Swan ran the Latin America channel as general manager before moving to... View Details
Keywords: by Martha Lagace
- 21 Sep 2010
- First Look
First Look: September 21, 2010
welfare. We attempt to insert the desires of "regular" Americans into these debates by asking a nationally representative online panel to estimate the current distribution of wealth in the United States and to "build a... View Details
Keywords: Sean Silverthorne
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
social channels before hiring candidates. “These temporary-sharing technologies are supposed to solve this problem of the internet never forgetting,” says Leslie K. John, the Marvin Bower Associate Professor at Harvard Business School,... View Details
Keywords: by Rachel Layne
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to View Details
Keywords: Carmen Nobel
- 03 Mar 2009
- First Look
First Look: March 3, 2009
promote complementarity across channels. We find that opening retail stores cannibalizes sales in the catalog and online channels in the short term but produces complementary effects in both View Details
Keywords: Martha Lagace
- 26 Feb 2008
- First Look
First Look: February 26, 2008
retail trading areas. We hypothesize two effects, cannibalization and complementarity, and conjecture that the magnitude of these effects may change over time and may differ between the catalog and online channels. We find that opening... View Details
Keywords: Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details