Online - Publications - Faculty & Research

07 Apr 2020
News

Bringing the Case Method Online

23 Nov 2022
Video

Introduction to the HBS Live Online Classroom

December 2009
Article

How to Combat Online Ad Fraud

By: Benjamin Edelman

Online advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators. View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Ethics; Marketing; Behavior

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28 Dec 2016
News

Harvard’s New Online Negotiation Course

2018
Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details

Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry

Citation

SSRN

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Video

Business Essentials Courses | HBS Online

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

9 AM – 10 AM EDT, 30 Oct 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: October 30, 2019 - December 11, 2019 View Details

9 AM – 10 AM EDT, 20 Mar 2019
HBS Online

HBS Online Management Essentials

Maximize your managerial effectiveness by shaping and influencing processes in the critically-important treetop level between 50,000 feet (strategy) and ground level (daily tasks and activities). Program Dates: March 20, 2019 - May 15, 2019 View Details

9 AM – 10 AM EDT, 16 Oct 2019
HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: October 16, 2019 - December 11, 2019 View Details

9 AM – 10 AM EDT, 07 Aug 2019
HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: August 7, 2019 - October 2, 2019 View Details

9 AM – 10 AM EST, 09 Jan 2019
HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: January 9, 2019 - March 6, 2019 View Details

9 AM – 10 AM EDT, 21 Aug 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: August 21, 2019 - October 02, 2019 View Details

9 AM – 10 AM EDT, 07 Aug 2019
HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: August 7, 2019 - October 2, 2019 View Details

October 14, 2019
Article

Designing Better Online Review Systems

By: Geoff Donaker, Hyunjin Kim and Michael Luca

Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details

Keywords: Reviews; Internet and the Web; Design; Quality; Reputation

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Fall 2018
Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno

Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details