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  • All HBS Web  (4,385)
    • People  (4)
    • News  (1,307)
    • Research  (1,925)
    • Events  (49)
    • Multimedia  (112)
  • Faculty Publications  (1,273)
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  • 07 Apr 2020
  • News

Bringing the Case Method Online

  • 23 Nov 2022
  • Video

Introduction to the HBS Live Online Classroom

  • December 2009
  • Article

How to Combat Online Ad Fraud

By: Benjamin Edelman
Online advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators. View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Ethics; Marketing; Behavior
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Edelman, Benjamin. "How to Combat Online Ad Fraud." Harvard Business Review 87, no. 12 (December 2009): 24–25.
  • 28 Dec 2016
  • News

Harvard’s New Online Negotiation Course

  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details
Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry
Citation
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Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Harvard Business School Working Paper, No. 19-030, September 2018.
  • Video

Business Essentials Courses | HBS Online

  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their... View Details
Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
  • 9 AM – 10 AM EDT, 30 Oct 2019
  • HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: October 30, 2019 - December 11, 2019 View Details
  • 9 AM – 10 AM EDT, 20 Mar 2019
  • HBS Online

HBS Online Management Essentials

Maximize your managerial effectiveness by shaping and influencing processes in the critically-important treetop level between 50,000 feet (strategy) and ground level (daily tasks and activities). Program Dates: March 20, 2019 - May 15, 2019 View Details
  • 9 AM – 10 AM EDT, 16 Oct 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: October 16, 2019 - December 11, 2019 View Details
  • 9 AM – 10 AM EDT, 07 Aug 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: August 7, 2019 - October 2, 2019 View Details
  • 9 AM – 10 AM EST, 09 Jan 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: January 9, 2019 - March 6, 2019 View Details
  • 9 AM – 10 AM EDT, 21 Aug 2019
  • HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: August 21, 2019 - October 02, 2019 View Details
  • 9 AM – 10 AM EDT, 07 Aug 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: August 7, 2019 - October 2, 2019 View Details
  • October 14, 2019
  • Article

Designing Better Online Review Systems

By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details
Keywords: Reviews; Internet and the Web; Design; Quality; Reputation
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Donaker, Geoff, Hyunjin Kim, and Michael Luca. "Designing Better Online Review Systems." Harvard Business Review 97, no. 6 (November–December 2019): 122–129.
  • Fall 2018
  • Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
Citation
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Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
  • 17 Jun 2022
  • News

In Defense of Online Anonymity

  • January 2019
  • Case

Walmart's Online Challenge: Amazon.com

By: Rembrand Koning
Citation
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Koning, Rembrand. "Walmart's Online Challenge: Amazon.com." Harvard Business School Case 719-461, January 2019.
  • June 2013
  • Teaching Note

Mobilizing an Online Business

By: Benjamin Edelman
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Edelman, Benjamin. "Mobilizing an Online Business." Harvard Business School Teaching Note 913-062, June 2013.
  • February 1999 (Revised November 1999)
  • Teaching Note

USA TODAY Online TN

By: John A. Deighton
Teaching Note for (9-598-133). View Details
Keywords: Journals and Magazines; Journalism and News Industry
Citation
Related
Deighton, John A. "USA TODAY Online TN." Harvard Business School Teaching Note 599-097, February 1999. (Revised November 1999.)
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