Publications

Web

Winners & Success Stories | New Venture Competition

Fiorante. Play Noolie: Grand Prize Winner, Alumni Track, 2025 New Venture Competition video Play Video duration: 1:32 2025 New Venture Competition Winner, Alumni Track: Noolie Noolie creates first-of-its-kind supplements for children in the form of a snack,... View Details

March 2007 (Revised October 2007)
Case

Alleviating Poverty and Malnutrition

By: Ray A. Goldberg and Kerry Herman

Deals with approaches to alleviating poverty and how firms, governments, and NGOs are able to work together to accomplish these goals. View Details

Keywords: Developing Countries and Economies; Nutrition; Corporate Social Responsibility and Impact; Business and Government Relations; Non-Governmental Organizations; Poverty; Welfare

01 Dec 2014
News

Innovation: Frozen Assets

recovered, and Americans have started dining out again. Day also has to combat long-ingrained American stereotypes about frozen food. “People think ‘healthy’ is eating tofu and salad, but they don’t realize that you can get great View Details

Keywords: Janelle Nanos

August 2013
Teaching Note

Nutricia Middle East: Measuring Sales Force Effectiveness

By: F. Asis Martinez-Jerez

Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details

Keywords: Globalized Firms and Management; Customer Relationship Management; Commercialization; Management Practices and Processes; Salesforce Management; Nutrition; Performance Evaluation; Information Management; Health Industry; Africa; Middle East

December 2021
Case

Pairwise

By: José B. Alvarez and Annelena Lobb

Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details

Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

imagine it. On Election Day, Brand Trump will mean different things to different people but that doesn't matter if he gets their votes. Imagine you are looking at a box of Kellogg's Sugar Frosted Flakes. Clinton would prefer you read the View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

14 May 2020
Research & Ideas

What Leaders Can Do to Fight the COVID Fog

challenge ahead. We’ve included direct responses from our 600 CEOs to reflect their current thinking and concerns. Nutrition and hydration This may seem obvious—but under stressful or traumatic conditions the body’s usual signals of... View Details

Keywords: by Boris Groysberg and Robin Abrahams

Web

Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

April 2020
Supplement

Luvo (B)

By: José B. Alvarez and Natalie Kindred

This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details

Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada

22 Mar 2017
Blog Post

3 Lessons I Learned as a Social Enterprise Summer Fellow

internship at DRK in part because it would allow me to explore an area of interest: food and nutrition in the United States. In the past, I may not have taken this problem-centric approach, as it always felt like there were too many... View Details

November 2001
Case

Aventis CropScience and StarLink Corn

By: Ray A. Goldberg and James M Beagle

Aventis CropScience responds to the discovery of an unapproved corn variety in food supplies and draws lessons for the company, industry, and governments. View Details

Keywords: Policy; Governing Rules, Regulations, and Reforms; Food; Science-Based Business; Outcome or Result; Governance Compliance; Problems and Challenges; Nutrition; Food and Beverage Industry