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  • All HBS Web  (23,553)
    • People  (66)
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    • Research  (11,406)
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  • 2018
  • Book

American Capitalism: New Histories

By: Sven Beckert and Christine Desan
The United States has long epitomized capitalism. From its enterprising shopkeepers, wildcat banks, violent slave plantations, huge industrial working class, and raucous commodities trade to its world-spanning multinationals, its massive factories, and the centripetal... View Details
Keywords: Economic Systems; History; Finance; Trade; Economy; Policy; United States
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Beckert, Sven and Christine Desan, eds. American Capitalism: New Histories. Columbia Studies in the History of U.S. Capitalism. New York: Columbia University Press, 2018.
  • September 2010
  • Case

New Heritage Doll Company

By: Timothy A. Luehrman and Heide Abelli
A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. View Details
Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry
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Luehrman, Timothy A., and Heide Abelli. "New Heritage Doll Company." Harvard Business School Brief Case 104-212, September 2010.
  • December 1999 (Revised October 2001)
  • Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry
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Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
  • 24 May 2010
  • News

A New Damascus

  • 07 May 2025
  • News

Scaling New Heights

Brianna Brown, chief product officer at City Fresh Foods in Boston. (Photo/video credit: Susan Young) City Fresh Foods has long served nutritious meals to students, seniors, and daycare centers in Greater Boston’s under-resourced communities. But when the company saw... View Details
Keywords: Jennifer Gillespie
  • 08 Dec 2023
  • News

New Leadership Role and Structure

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: New Leadership Role and Structure We are delighted to announce that effective January 1, 2024, Jana Kierstead will... View Details
  • 01 Apr 2001
  • News

Books: Brand New

by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How Entrepreneurs Earned Consumers’... View Details
Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information
  • 22 Nov 2024
  • News

New Faculty Profiles: John Mulliken

  • 19 Nov 2021
  • News

New Faculty Profiles: Rebecca Karp

  • January 2000 (Revised June 2001)
  • Background Note

Seven Rules for New Leaders

Provides guidelines for how to successfully enter a new senior management position. Identifies key traps into which new leaders fall and provides a framework for organizing to succeed in the first few months on the job. View Details
Keywords: Leadership; Management Teams
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Watkins, Michael D. "Seven Rules for New Leaders." Harvard Business School Background Note 800-288, January 2000. (Revised June 2001.)
  • 24 Nov 2021
  • News

New Faculty Profiles: J.S. (Josephine) Nelson

  • 06 Dec 2024
  • News

New Faculty Profiles: Ivy Onyeador

  • 12 Nov 2024
  • News

New Faculty Profiles: Rob Markey

  • 08 Dec 2021
  • News

New Faculty Profiles: Lumumba Seegars

  • 01 Dec 2021
  • News

New Faculty Profiles: Joseph Pacelli

  • June 1994 (Revised March 1995)
  • Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan
Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details
Keywords: Product Development; Product Launch; Problems and Challenges
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Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Background Note 594-127, June 1994. (Revised March 1995.)
  • November 2022
  • Case

GE: A New Way Forward?

By: David J. Collis and Haisley Wert
One of the most iconic American companies, General Electric (GE) was founded in 1892 in New York state. Named among the original dozen companies on the Dow Jones index in 1896, it was the list’s most tenacious holdout, maintaining its “blue chip” stock status for over... View Details
Keywords: Strategy; GE; Conglomerate; Conglomerates; Corporate Strategy; Management; History; Leadership; Problems and Challenges; Change Management; Transformation; Strategic Planning; Value Creation; New York (state, US)
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Collis, David J., and Haisley Wert. "GE: A New Way Forward?" Harvard Business School Case 723-373, November 2022.
  • 27 Oct 2023
  • News

New Faculty Profiles: Andrew Hoffman

  • October 1994 (Revised January 1998)
  • Case

New Travelers, The

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Mason, Scott P., and W. James Whalen. "New Travelers, The ." Harvard Business School Case 295-052, October 1994. (Revised January 1998.)
  • February 2013
  • Case

New Enterprise Associates

By: Felda Hardymon and Tom Nicholas
NEA was established in 1977 and it subsequently morphed into one of the largest venture capital firms in the world. Despite its size and significance, some other firms established during the same era such as Kleiner-Perkins and Sequoia (both were established in 1972),... View Details
Keywords: Organizational Change and Adaptation; Venture Capital; Organizational Structure; Innovation and Invention; Financial Services Industry; United States
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Hardymon, Felda, and Tom Nicholas. "New Enterprise Associates." Harvard Business School Case 813-097, February 2013.
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