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  • All HBS Web  (15,045)
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  • September 2014 (Revised February 2015)
  • Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber
In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
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Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
  • 12 Jun 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

Creating Emerging Markets Sustainability Series – Leapfrogging Traditional Agricultural Development in Africa Cover image features Mostafa Terrab. By 2050, the world’s population is expected to reach 9.7... View Details
  • 2010
  • Chapter

Identity-Based Leader Development

By: Scott Snook, Herminia Ibarra and Laura Ramo
Despite the wealth of managerial and scholarly attention paid to leadership development, only recently has a new perspective emerged that explicitly links leadership and identity. Research and theorizing on leadership development have yet to specify the processes that... View Details
Keywords: Leadership Development; Identity; Transition; Transformation; Perspective; Managerial Roles; Business Processes; Personal Development and Career
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Snook, Scott, Herminia Ibarra, and Laura Ramo. "Identity-Based Leader Development." Chap. 22 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana, 657–678. Harvard Business Press, 2010.
  • 2016
  • Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin
Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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Einav, Liran, Chiara Farronato, and Jonathan Levin. "Peer-to-Peer Markets." Annual Review of Economics 8 (2016): 615–635.
  • January 2008 (Revised August 2008)
  • Case

The Time Warner Center: Mixed-Use Development

By: A. Eugene Kohn, Arthur I Segel and David Lane
Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in... View Details
Keywords: Risk and Uncertainty; Marketing; Buildings and Facilities; Construction; Development Economics; New York (city, NY)
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Kohn, A. Eugene, Arthur I Segel, and David Lane. "The Time Warner Center: Mixed-Use Development." Harvard Business School Case 208-081, January 2008. (Revised August 2008.)
  • September 2008 (Revised July 2012)
  • Case

Khosla Ventures: Biofuels Strategy

By: Joseph B. Lassiter III, William A. Sahlman and Alison Berkley Wagonfeld
By 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Finance; New Product Development; Partnerships; Entrepreneurial Management; Venture Capital; Strategy; Partners and Partnerships; Renewable Energy; Entrepreneurship; Investment Funds; Environmental Sustainability; Product Development; Biotechnology Industry; Financial Services Industry
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Lassiter, Joseph B., III, William A. Sahlman, and Alison Berkley Wagonfeld. "Khosla Ventures: Biofuels Strategy." Harvard Business School Case 809-004, September 2008. (Revised July 2012.)
  • 18 Nov 2014
  • Working Paper Summaries

Financial Development and Technology Diffusion

Keywords: by Diego Comin & Ramana Nanda
  • 18 May 2007
  • Working Paper Summaries

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel; Entertainment & Recreation; Media & Broadcasting
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • 1993
  • Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow
Keywords: Marketing Strategy; United States
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Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. Tokyo, Japan: Minerva Shobo, 1993, Japanese ed. (Translated into Japanese.)
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
  • 2011
  • Case

CSCEC: Transformation and Development

By: F. Warren McFarlan, Donghong Li and Hong Zhang
In 2001, CSCEC, the largest residential building constructor in China, greeted its new General Manager, Wenjie Sun, who was the President of China Overseas, a Hong Kong-listed subsidiary of CSCEC. In the following 9 years, Sun strived to advance the transformation and... View Details
Keywords: Innovation; Organizational Values; Strategy; Transformations; China
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McFarlan, F. Warren, Donghong Li, and Hong Zhang. "CSCEC: Transformation and Development." Tsinghua University Case, 2011.
  • 22 Nov 2018
  • News

WhatsApp Names New India Head to Grow its Biggest Market

Keywords: Telecommunications; Information
  • 2015
  • Chapter

Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation

By: Linda A. Hill
More than ever, leaders of nearly every kind of organization view their human resources teams as essential to institutional well-being and long-term growth and sustainability. That's the central and animating theme of "The Rise of HR: Wisdom from 73 Thought Leaders," a... View Details
Keywords: Innovation; Talent Management; Talent Development And Retention; Innovation Leadership; Human Resources; Talent and Talent Management; Leadership; Leadership Development
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Hill, Linda A. "Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation." In The Rise of HR: Wisdom from 73 Thought Leaders, edited by Dave Ulrich, William A. Schiemann, and Libby Sartain, 233–240. Alexandria, VA: HR Certification Institute, 2015. Electronic.
  • March 2008
  • Course Overview Note

Dynamic Markets

By: Joshua D. Coval and Erik Stafford
The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory
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Coval, Joshua D., and Erik Stafford. "Dynamic Markets." Harvard Business School Course Overview Note 208-143, March 2008.​
  • February 2015 (Revised May 2017)
  • Case

Delhaize Group: Developing Leaders

By: Boris Groysberg and Sarah L. Abbott
Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details
Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Retail Industry; Food and Beverage Industry; Belgium
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Groysberg, Boris, and Sarah L. Abbott. "Delhaize Group: Developing Leaders." Harvard Business School Case 415-019, February 2015. (Revised May 2017.)
  • 1990
  • Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow
Keywords: Marketing Strategy; United States
Citation
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Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. U.K.: Heinemann, 1990. (United Kingdom edition.)
  • 1985
  • Chapter

Managing the New Product Development Process: How Japanese Companies Learn and Unlearn

By: Ken-ichi Imai, Ikujiro Nonaka and Hirotaka Takeuchi
Keywords: Product Development; Organizational Change and Adaptation; Japan
Citation
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Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C. Lorenz. Boston: Harvard Business School Press, 1985.
  • 14 Nov 2005
  • Conference Presentation

Character, Competence, and Corporate Accountability: Developing Business Leaders for a New Era

By: Lynn Paine
Keywords: Leadership; Personal Characteristics; Competency and Skills; Corporate Accountability
Citation
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Paine, Lynn. "Character, Competence, and Corporate Accountability: Developing Business Leaders for a New Era." Smith College, November 14, 2005.
  • Program

Program for Leadership Development

Summary Innovative companies know that long-term success requires a pipeline of visionary leaders who can help build and secure a competitive edge. The Program for Leadership Development (PLD) prepares emerging executives to become more... View Details
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