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  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 26 Oct 2021
  • Research & Ideas

What Companies Want Most in a CEO: A Good Listener

For a better shot at landing the top job at today’s companies, aspiring CEOs should set aside their slide presentations and work on their listening skills instead, new research suggests. Companies are increasingly seeking socially adept... View Details
Keywords: by Jay Fitzgerald
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

high at that outlet, while the Boston store might stock relatively few items in this category because demand is lower there. Why don't more retailers customize their inventories? The answer, as we explain later on, lies in slow supply... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 12 Sep 2022
  • Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

When evaluating whether to invest in a new idea, senior executives often rely on experts. But these advisers often favor ideas that are easy to execute over tough-to-pull-off but potentially groundbreaking plans. The risk for companies:... View Details
Keywords: by Rachel Layne; Aerospace
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

Montague Corporation: Unfolding the Future in Cycling Harvard Business School Case 808-087 Montague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds.... View Details
Keywords: Martha Lagace
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

established companies can also be a source of salvation: disruptive change. Applegate should know. Her current research and teaching focus on the challenges of building new ventures and leading radical business innovation in the face of... View Details
Keywords: by Lynda M. Applegate
  • 09 May 2023
  • Research & Ideas

Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture

Remote work is here to stay—but not everywhere, and not in all companies. As the business world emerges from the pandemic, some companies are demanding a full return to the office. Others are embracing remote work options for their employees. View Details
Keywords: by Rachel Layne
  • 30 Jan 2018
  • First Look

January 30, 2018

flash sales industry was created using this idea as a cornerstone of its business strategy. In this paper, we identify and investigate a new reason why frequent assortment rotations can be valuable to a retailer, particularly for products... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2019
  • Research & Ideas

The Hidden Cost of a Product Recall

six months. Medtech product development teams typically focus on a single product category or line, allowing them to apply their expertise more efficiently. However, recalls force these teams to shift their attention from making... View Details
Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies
  • 01 Jul 2014
  • First Look

First Look: July 1

increased visibility in the public arena. Yet organizational research has lagged behind in recognizing and studying this category of organizational members. This article offers a critical review of this growing body of research. More... View Details
Keywords: Carmen Nobel
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

that are widely seen as measures of gentrification are accompanied by growth in the number of businesses in every category we examined.” Creating better public policy Gentrification has swept through some of America’s largest cities,... View Details
Keywords: by Dina Gerdeman
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
Keywords: by Raymond Burke; Retail
  • 31 May 2011
  • First Look

First Look: May 31

increase in experience, consistent with learning on the job. Answerers who focus on particular question categories provide answers of higher quality but earn lower pay per hour (perhaps reflecting a lack of versatility). Answers provided... View Details
Keywords: Sean Silverthorne
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

survey. We find that the end-of-month inventory significantly increased in four of the six retail segments studied and that, after controlling for sales and macroeconomic factors, the positive time trends for the end-of-month inventory remained significant. Though all... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

You can't see them, but we've all used "software platforms" over the last few decades, whether they are embedded in the Windows operating system, a cell phone, or game machine. In a new book, the authors term software platforms... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

BREW, while outlining the new opportunities for Qualcomm in emerging categories such as tablet computers, displays, and new operating systems for smartphones. Purchase this... View Details
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

  Working PapersIntra-Industry Foreign Direct Investment Authors:Laura Alfaro and Andrew Charlton Abstract We use a new firm-level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close... View Details
Keywords: Martha Lagace
  • 04 Nov 2014
  • First Look

First Look: November 4

Benjamin Abstract—I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2022
  • Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

clear desire; the leaders are courageous enough to take action; they recognize there is messiness in doing it right; and they are okay with errors they and others will be making along the way. The number of places that don’t belong to any one of these three View Details
Keywords: by Jen McFarland Flint
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