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    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
    • September 2009
    • Case

    The Risk Management Foundation of the Harvard Medical Institutions, Inc.

    By: Richard M.J. Bohmer, Stephen P. Bradley and Natalie Kindred
    Through its uniquely proactive approach to medical malpractice risk management, the Risk Management Foundation (RMF) has decreased claims—and premiums—for the Harvard hospitals it insures. The RMF is the captive medico-legal insurer of the Harvard medical institutions... View Details
    Keywords: Cost Management; Insurance; Health Care and Treatment; Risk Management; Performance Improvement; Safety; Health Industry; Insurance Industry; Boston
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    • December 1996 (Revised June 1998)
    • Case

    Midnight Networks, Inc.

    By: H. Kent Bowen and Marilyn Matis
    Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details
    Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts
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    • January 2022
    • Case

    Bee-ing Better at Bombas

    By: Elizabeth A. Keenan, Youngme Moon and John Masko
    David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
    Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
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    • May 2016 (Revised March 2020)
    • Case

    Fasten: Challenging Uber and Lyft with a New Business Model

    By: Feng Zhu and Angela Acocella
    Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
    Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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    • February 2016 (Revised August 2021)
    • Case

    Martin Luther King and the Struggle for Black Voting Rights

    By: David Moss and Dean Grodzins
    In January 1965, Rev. Martin Luther King, Jr., the most prominent leader of the civil rights movement in the United States, launched a campaign of civil disobedience in Selma, Alabama, to bring national attention to disenfranchisement of black voters in the South. On... View Details
    Keywords: Rights; Voting; Race; Government and Politics; Conflict and Resolution; Leadership; History; Alabama
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    • March 2023
    • Case

    Mirakl: Growing The Marketplace Economy

    By: Antonio Moreno, Santiago Gallino and Emilie Billaud
    Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
    Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States
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    • 19 Dec 2006
    • First Look

    First Look: December 19, 2006

    demand. Download working paper: http://www.nber.org/papers/w12756 The Value of a 'Free' Customer Authors:Sunil Gupta, Carl F. Mela, and Jose M. Vidal-Sanz Abstract Central to a firm's growth and marketing policy is the revenue and profit... View Details
    Keywords: Sean Silverthorne
    • December 2009 (Revised September 2014)
    • Case

    TD Canada Trust

    By: Dennis Campbell and Brent Kazan
    The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and... View Details
    Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Commercial Banking; Profit; Balanced Scorecard; Organizational Change and Adaptation; Banking Industry; Canada
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    • October 2000 (Revised November 2005)
    • Case

    Li & Fung (A): Internet Issues

    By: F. Warren McFarlan and Fred Young
    This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
    Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States
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    • December 2019
    • Case

    Steemit: A New Social Media?

    By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
    This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
    Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
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    • September 1984 (Revised February 1989)
    • Case

    Benetton (A)

    By: James L. Heskett
    The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
    Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
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    • 15 Dec 2009
    • First Look

    First Look: Dec. 15, 2009

      Working PapersThe Global Networks of Multinational Firms Authors:Laura Alfaro and Maggie Chen Abstract In this paper we characterize the topology of global multinational networks and examine the macro and... View Details
    Keywords: Martha Lagace
    • January 2025
    • Case

    Ontra: Embracing GenAI in the Legal Technology Industry

    By: Christopher Stanton and George Gonzalez
    Ontra built a network of legal professionals to enable financial institutions to outsource contract negotiations. The rise of generative AI inspired the company to build software solutions to streamline its processes through automation. Now company leadership must... View Details
    Keywords: Transformation; AI and Machine Learning; Applications and Software; Organizational Change and Adaptation; Organizational Culture; Business Strategy; Technology Industry; Legal Services Industry; United States
    Related
    • September 1996 (Revised June 1997)
    • Case

    QVC, Inc.

    By: Jeffrey F. Rayport
    Illustrates the "Service Profit Chain" in action. QVC, whose initials stand for Quality, Value,, and Convenience, demonstrates clearly how a strong customer focus can lead to establishing a strong franchise in the retail sector and a highly profitable business whose... View Details
    Keywords: Customer Relationship Management; Service Delivery; Retail Industry; United States
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    • November 2020
    • Case

    Guild Education: Unlocking Opportunity for America's Workforce

    By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
    Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by... View Details
    Keywords: Education; Digital Platforms; Information Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado
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    • February 2021
    • Case

    Threadless: The Renewal of an Online Community

    By: Shane Greenstein, Karim Lakhani and Christian Godwin
    Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details
    Keywords: Business Model; Decision Making; Entrepreneurship; Innovation and Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Information Technology; Applications and Software; Digital Platforms; Apparel and Accessories Industry; Technology Industry; North America
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    • February 2023
    • Case

    Success Academy Charter Schools

    By: Robin Greenwood, Joshua D. Coval, Denise Han, Ruth Page and Dave Habeeb
    This stand-alone multimedia case follows the story of Eva Moskowitz and Success Academy, a network of high-performing charter schools in New York City. As a New York City councilor between 1999 and 2006, Moskowitz became frustrated over the inertia and dysfunction in... View Details
    Keywords: Business and Government Relations; Performance Effectiveness; Equality and Inequality; Private Sector; Education Industry; New York (city, NY)
    Related
    • September 2018
    • Article

    Aggregation of Consumer Ratings: An Application to Yelp.com

    By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
    Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
    Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
    Related
    • August 2019
    • Case

    Walmart's Omnichannel Strategy: Revolution or Miscalculation?

    By: Ramon Casadesus-Masanell and Karen Elterman
    This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar... View Details
    Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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