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Publications

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      • 2007
      • Chapter

      Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals

      By: Michael Beer and Niclas Adler
      The gap between theory and practice has been of concern to both practitioners and academics, yet other than pleas to close the gap with more accessible writing by academics and more interest in research by practitioners few systematic efforts have been made to close... View Details
      Keywords: Transformation; Knowledge Management; Management; Goals and Objectives; Performance Effectiveness; Performance Improvement; Practice; Research and Development; Social and Collaborative Networks; Theory; Value; United States
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      Beer, Michael, and Niclas Adler. "Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals." In Handbook of Collaborative Management Research, edited by A. B. Shani, N. Adler, N. Mohrman, W. A. Pasmore, and B. Stymne. Sage Publications, 2007.
      • 2007
      • Working Paper

      Innovation through Global Collaboration: A New Source of Competitive Advantage

      By: Alan MacCormack, Theodore Forbath, Peter Brooks and Patrick Kalaher
      Many recent studies highlight the need to rethink the way we manage innovation. Traditional approaches, based on the assumption that the creation and pursuit of new ideas is best accomplished by a centralized and collocated R&D team, are rapidly becoming outdated.... View Details
      Keywords: Collaborative Innovation and Invention; Groups and Teams; Research and Development; Performance Improvement; Management Practices and Processes; Partners and Partnerships; Competency and Skills; Framework; Competitive Advantage; Global Strategy; Opportunities; Cost
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      MacCormack, Alan, Theodore Forbath, Peter Brooks, and Patrick Kalaher. "Innovation through Global Collaboration: A New Source of Competitive Advantage." Harvard Business School Working Paper, No. 07-079, July 2007. (revised August 2007.)
      • 2006
      • Working Paper

      The Value of a 'Free' Customer

      By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

      Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

      Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
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      Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
      • September 2006 (Revised October 2007)
      • Module Note

      Platform-Mediated Networks: Definitions and Core Concepts

      By: Thomas R. Eisenmann
      Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
      Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
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      Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
      • June 2006 (Revised July 2009)
      • Case

      MassMEDIC: The Massachusetts Medical Device Industry Council

      By: Willis M. Emmons III, Michael E. Porter and Spencer Wallace
      Set in 2004, as Massachusetts Medical Device Industry Council (MassMEDIC) President Tom Sommer contemplates the future direction of a successful medical device cluster association. Focuses on the formation of cluster organizations and their roles and effectiveness,... View Details
      Keywords: Economic Growth; Industry Clusters; Nonprofit Organizations; Social and Collaborative Networks; Cooperation; Massachusetts
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      Emmons, Willis M., III, Michael E. Porter, and Spencer Wallace. "MassMEDIC: The Massachusetts Medical Device Industry Council." Harvard Business School Case 706-498, June 2006. (Revised July 2009.)
      • May 2006 (Revised July 2007)
      • Case

      Tropos Networks

      By: Joseph B. Lassiter III and Elizabeth Kind
      As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000... View Details
      Keywords: Business Startups; Entrepreneurship; Growth Management; Wireless Technology; Sunnyvale
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      Lassiter, Joseph B., III, and Elizabeth Kind. "Tropos Networks." Harvard Business School Case 806-201, May 2006. (Revised July 2007.)
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity

      By: Alan D. MacCormack
      Describes the fourth module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Problems and Challenges; Management Analysis, Tools, and Techniques; Projects; Opportunities; Risk and Uncertainty; Perspective; Value Creation; Networks; Alignment
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity." Harvard Business School Module Note 606-104, March 2006.
      • February 2006 (Revised June 2007)
      • Case

      Atheros Communications

      By: Thomas R. Eisenmann and Lauren Barley
      Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of "Wi-Fi" technology. Two factions... View Details
      Keywords: Intellectual Property; Standards; Wireless Technology; Semiconductor Industry; United States
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      Eisenmann, Thomas R., and Lauren Barley. "Atheros Communications." Harvard Business School Case 806-093, February 2006. (Revised June 2007.)
      • January 2006 (Revised March 2010)
      • Case

      Peer-to-Peer File Sharing and the Market for Digital Information Goods

      By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
      We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
      Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure
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      Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)
      • June 2005 (Revised August 2013)
      • Case

      Amazon.com's European Distribution Strategy

      By: Janice Hammond and Claire Chiron
      Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
      Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
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      Hammond, Janice, and Claire Chiron. "Amazon.com's European Distribution Strategy." Harvard Business School Case 605-002, June 2005. (Revised August 2013.)
      • April 2005 (Revised February 2006)
      • Case

      Monster Networking

      By: Thomas R. Eisenmann and David Andrew Vivero
      The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
      Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States
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      Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
      • April 2005 (Revised June 2006)
      • Case

      Yahoo! Messenger: Network Integration

      By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
      Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details
      Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States
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      Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Yahoo! Messenger: Network Integration." Harvard Business School Case 805-102, April 2005. (Revised June 2006.)
      • February 2005 (Revised April 2006)
      • Case

      Rx Depot: Importing Drugs from Canada

      By: Debora L. Spar
      In 2002, a handful of entrepreneurs began to ship drugs from Canada into the United States, taking advantage of regulatory and price differentials across the neighboring countries. Using the Internet and a low-cost network of Canadian pharmacies, firms like Rx Depot... View Details
      Keywords: Courts and Trials; Entrepreneurship; Intellectual Property; Laws and Statutes; Pharmaceutical Industry; Canada; United States
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      Spar, Debora L., and Adam Day. "Rx Depot: Importing Drugs from Canada." Harvard Business School Case 705-010, February 2005. (Revised April 2006.)
      • December 2004 (Revised October 2005)
      • Case

      Intel Research: Exploring the Future

      By: Alan D. MacCormack and Kerry Herman
      It is 2004 and David Tennenhouse, the director of Intel Research, is reviewing the organization he has built since 2000. Intel Research was charged with exploring new and disruptive technologies that lay off the "silicon roadmap" that drove most of Intel's R&D efforts.... View Details
      Keywords: Disruptive Innovation; Technological Innovation; Research and Development; Performance Evaluation; Venture Capital; Technology Networks; Semiconductor Industry; United States
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      MacCormack, Alan D., and Kerry Herman. "Intel Research: Exploring the Future." Harvard Business School Case 605-051, December 2004. (Revised October 2005.)
      • June 2004 (Revised May 2005)
      • Case

      World Vision International's AIDS Initiative: Challenging a Global Partnership

      By: Christopher A. Bartlett and Daniel F. Curran
      After 25 years of building a network of interdependent, national organizations delivering relief and development that are responsive to local needs, World Vision's International office is planning to implement a major global HIV/AIDS initiative that challenges the... View Details
      Keywords: Change Management; Decision Choices and Conditions; Globalized Markets and Industries; Governing and Advisory Boards; Management Systems; Networks; Partners and Partnerships; Welfare; Adaptation
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      Bartlett, Christopher A., and Daniel F. Curran. "World Vision International's AIDS Initiative: Challenging a Global Partnership." Harvard Business School Case 304-105, June 2004. (Revised May 2005.)
      • May 2004
      • Background Note

      56K Modem Battle

      By: David B. Yoffie and Deborah Freier
      Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details
      Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois
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      Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
      • March 2004 (Revised June 2004)
      • Case

      Blackout: August 14, 2003

      By: Thomas R. Eisenmann and Ryland Matthew Willis
      On August 14, 2003, an electricity blackout cascaded throughout the northeastern United States and Canada. Describes the structure, technology, and economics of the electric utility industry and how gradual deregulation beginning in the 1970s placed unprecedented, and... View Details
      Keywords: Information Technology; Performance Improvement; Infrastructure; Energy Sources; Business and Government Relations; Networks; Emerging Markets; Failure; Economics; Utilities Industry; Canada; Northeastern United States
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      Eisenmann, Thomas R., and Ryland Matthew Willis. "Blackout: August 14, 2003." Harvard Business School Case 804-156, March 2004. (Revised June 2004.)
      • February 2004 (Revised March 2004)
      • Case

      Fuel Cells: The Hydrogen Revolution?

      By: Thomas R. Eisenmann and Ryland Matthew Willis
      The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers... View Details
      Keywords: Taxation; Environmental Sustainability; Infrastructure; Government Administration; Energy Sources; Business and Government Relations; Network Effects; Transportation; Green Technology Industry; Energy Industry; European Union; Japan; United States
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      Eisenmann, Thomas R., and Ryland Matthew Willis. "Fuel Cells: The Hydrogen Revolution?" Harvard Business School Case 804-144, February 2004. (Revised March 2004.)
      • December 2003 (Revised October 2005)
      • Case

      High-Definition TV: The Grand Alliance

      By: Thomas R. Eisenmann
      Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details
      Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Technology Industry; Japan; Europe; United States
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      Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
      • October 2003
      • Case

      Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

      By: Marco Iansiti and Marcin Strojwas
      Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
      Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management
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      Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003.
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