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17 Sep 2001
What Do You Think?

What Is “Business as Usual” After September 11?

and national changes will be immediate regardless of the wide range of possible responses to the terrorist attacks suggested by respondents. Examples from other countries were cited to point out future... View Details

Keywords: by James Heskett

16 Feb 2004
Research & Ideas

Marketing Wine to the World

may not be experts on wine. Italian wineries also have begun to develop effective marketing and consumer education efforts for the U.S. market. The French, in particular, have not been as effective; consequently, their export performance... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage