Monetization - Publications - Faculty & Research

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04 Nov 2008
First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details

Keywords: Martha Lagace

29 Jul 2008
First Look

First Look: July 29, 2008

the online social networking site Facebook faced a competitive challenge from Google as well as questions about how Facebook could monetize its surging traffic. In May 2007, Facebook had launched Facebook Platform, which enabled... View Details

Keywords: Martha Lagace

13 Sep 2011
First Look

First Look: September 13

and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than... View Details

Keywords: Sean Silverthorne

24 Sep 2013
First Look

First Look: September 24

and Governance at Yahoo! Inc. Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in... View Details

Keywords: Sean Silverthorne

12 May 2009
First Look

First Look: May 12, 2009

monetize the value they would create? Would investors see as much potential in BCM as its founders? And how would the company's cash constraints impact the strategy in the current economic environment? Purchase this case:... View Details

Keywords: Martha Lagace

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

concrete level, given that p2p file sharing networks are likely to improve in performance as Internet infrastructure develops, the content industry must make tough choices regarding their revenue models. Moves towards monetizing products... View Details

Keywords: by Sean Silverthorne; Music