Monetization - Publications - Faculty & Research

05 Jul 2011
First Look

First Look: July 5

monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption. Purchase this... View Details

Keywords: Sean Silverthorne

16 May 2017
First Look

First Look at New Ideas and Research, May 16

additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast amount of transaction data to use. The case describes... View Details

Keywords: Re: Multiple Faculty

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Union.” The second book, one I am well into, is my colleague Shoshanna Zuboff’s magisterial The Age of Surveillance Capitalism. This book is one of genius. It provides a sweeping description the rise and impact of business models that are premised on harvesting and... View Details

Keywords: by Carmen Nobel; Information; Publishing

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information as possible. Both firms monetize consumer information: Google exploits it to generate disclosure revenues, and Microsoft exploits it to personalize its service and sustain high prices. Of course, this affects which consumers... View Details

Keywords: by Dina Gerdeman; Consumer Products

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. Purchase this case:... View Details

Keywords: Sean Silverthorne

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

email address, LinkedIn account, and contact list. Fishbowl has several hundred thousand users and is now looking for ways to monetize the platform. As such, founders Loren Appin and Matt Sunbulli face a mission-critical decision: should... View Details

Keywords: Dina Gerdeman

25 Sep 2007
First Look

First Look: September 25, 2007

the public equity markets for their own funds, and whether they should do the same. They are also pondering how to monetize their own stake in the firm, and whether taking the firm itself public may be a viable option. Purchase this case: View Details

Keywords: Martha Lagace

Publications