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Show Results For
- All HBS Web
(279)
- People (1)
- News (41)
- Research (218)
- Multimedia (6)
- Faculty Publications (138)
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
organisms in its ice cream. There's also the booming "sharing economy," which is built around the concept of monetizing shared resources, thus cutting down on carbon consumption and other environmental manufacturing costs. Henderson cites... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details
- 14 May 2015
- Blog Post
Venture Capitalist Returns to HBS to Mentor MBA Students
Rock Center for Entrepreneurship or lead sessions at the Harvard iLab. Most recently I led one about determining the right monetization paths for one’s business. What has surprised you the most about the role? I have been surprised by the... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
it's called—it's the idea that we are depleting natural resources, but we need protein, so we can elevate that. “In all these cases, entrepreneurs have leveraged or monetized an idea that is much more a symbol than a material product”... View Details
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
by contrast, has been very careful about monetizing its site only gradually over time through the collection of customer data—all the while developing the idea by layering on new services such as messaging, photo sharing, and location... View Details
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase monetization of clicks by... View Details
Keywords: Sean Silverthorne
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
featuring less product-centered and more information-centered economic activity.” It highlighted opinions at the time that “Growing ratios of market-to-book value that resulting stock prices produce can be justified as the monetization of... View Details
Keywords: by James Heskett
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to monetize such a role. Online advertising does not plug the gap... View Details
- 02 Mar 2010
- First Look
First Look: March 2
the site had no strategy for monetizing the traffic. The case allows students to examine potential monetization strategies for Twitter. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710455-PDF-ENG... View Details
Keywords: Martha Lagace
- 17 Nov 2009
- First Look
First Look: Nov. 17
http://cb.hbsp.harvard.edu/cb/product/610010-PDF-ENG Intellectual Ventures Andrei Hagiu, David B. Yoffie, and Alison Berkley WagonfeldHarvard Business School Case 710-423 Intellectual Ventures (IV) creates and acquires intellectual property (IP), which it then seeks to... View Details
Keywords: Martha Lagace
- 15 May 2012
- First Look
First Look: May 15
and monetize their sites, all in shadow of a deeply entrenched incumbent. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912009-PDF-ENG Tequila Mobile SA Hanna Hałaburda, Jerzy Surma, and Aldo SesiaHarvard Business School Case... View Details
Keywords: Carmen Nobel
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
commercialization paths. “One of the biggest takeaways was that these technologies require new types of business models and monetization schemes. We explored how you build a business around these innovations and what the competitive... View Details
Keywords: Jennifer Gillespie
- 21 Apr 2009
- First Look
First Look: April 21, 2009
establishments, written by volunteer Internet users and read by 20 million people per month. However, the company made meager profits. The CEO needs to decide between two options to increase the revenue. First, the company can maintain its existing View Details
Keywords: Martha Lagace
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
something on the screen and get information about it. I suspect we're just on the beginning of these sorts of changes. Sites like YouTube and MySpace are now owned by major media companies—Google and News Corp., respectively. The media companies haven't figured out how... View Details
- 03 Mar 2015
- First Look
First Look: March 3
Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year... View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
The Business of Love
swipes and the ability to “rewind” to a profile they mistakenly passed by for $10 to $20 a month, depending on age. The app also began experimenting with advertising in April. Jess, Meet Ken and Hinge have not announced plans to monetize... View Details
Keywords: April White
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
been unintentional and offering to compromise may help smooth over settlements and avoid costly legal battles. “By understanding why people make mistakes,” says Luo, “it may help you creatively design an approach to resolve these disputes.” Related Reading: View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products. Robert Fagin, head of research, had to consider what Kyber’s risks were,... View Details
Keywords: Dina Gerdeman
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
proliferation of accelerators, and continuation of VC investments have made it increasingly possible to start a business, and in some sectors entrepreneurs were able to attract funds without a real monetization strategy. I agree with... View Details
Keywords: by Sean Silverthorne