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Show Results For
- All HBS Web
(286)
- People (1)
- News (46)
- Research (224)
- Multimedia (6)
- Faculty Publications (143)
- 14 May 2015
- Blog Post
Venture Capitalist Returns to HBS to Mentor MBA Students
Rock Center for Entrepreneurship or lead sessions at the Harvard iLab. Most recently I led one about determining the right monetization paths for one’s business. What has surprised you the most about the role? I have been surprised by the... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
future growth prospects based on revenue per product. —Sergio Rattner (MBA 2001) The appeal of the product to young parents seems apparent. Thisappeal can be better monetized on a social platform rather than a conventional distribution... View Details
- 02 Nov 2010
- First Look
First Look: November 2, 2010
to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and... View Details
Keywords: Sean Silverthorne
- 01 Jun 2013
- News
Collective Wisdom
almost managerial malpractice if you don't make crowdsourcing part of your toolkit." What about the fear of losing the ability to monetize intellectual property (IP)? Those are valid concerns. It really depends on the crowdsourcing... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
http://cb.hbsp.harvard.edu/cb/product/610010-PDF-ENG Intellectual Ventures Andrei Hagiu, David B. Yoffie, and Alison Berkley WagonfeldHarvard Business School Case 710-423 Intellectual Ventures (IV) creates and acquires intellectual property (IP), which it then seeks to... View Details
Keywords: Martha Lagace
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
worldwide brand already recognized for integrity and honesty, so much the better. The Globe and Post can fill that need. The objection has always been that there is no way to monetize such a role. Online advertising does not plug the gap... View Details
- 02 Mar 2010
- First Look
First Look: March 2
the site had no strategy for monetizing the traffic. The case allows students to examine potential monetization strategies for Twitter. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710455-PDF-ENG... View Details
Keywords: Martha Lagace
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
by contrast, has been very careful about monetizing its site only gradually over time through the collection of customer data—all the while developing the idea by layering on new services such as messaging, photo sharing, and location... View Details
- Web
Demo Day | New Venture Competition
benefit to defined contribution health insurance, leveraging individual exchanges to lower cost and improve benefit offering. Latent Energy Rourke Pattullo (MBA 2025), Bahaa Hafez Latent Energy enables EV owners to monetize the excess... View Details
- 01 Jun 2025
- News
For the Records
Kelleher in Gold Rush Vinyl’s listening room In the first days of 2025, when Caren Kelleher (MBA 2010) went from owning one small business to two, she entered an alternating reality. Mondays, Wednesdays, and Fridays, she’s still the founder and CEO of Gold Rush Vinyl;... View Details
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
featuring less product-centered and more information-centered economic activity.” It highlighted opinions at the time that “Growing ratios of market-to-book value that resulting stock prices produce can be justified as the monetization of... View Details
Keywords: by James Heskett
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
commercialization paths. “One of the biggest takeaways was that these technologies require new types of business models and monetization schemes. We explored how you build a business around these innovations and what the competitive... View Details
Keywords: Jennifer Gillespie
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
something on the screen and get information about it. I suspect we're just on the beginning of these sorts of changes. Sites like YouTube and MySpace are now owned by major media companies—Google and News Corp., respectively. The media companies haven't figured out how... View Details
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
been unintentional and offering to compromise may help smooth over settlements and avoid costly legal battles. “By understanding why people make mistakes,” says Luo, “it may help you creatively design an approach to resolve these disputes.” Related Reading: View Details
- 15 Nov 2011
- First Look
First Look: November 15
where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details
Keywords: Sean Silverthorne
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
proliferation of accelerators, and continuation of VC investments have made it increasingly possible to start a business, and in some sectors entrepreneurs were able to attract funds without a real monetization strategy. I agree with... View Details
Keywords: by Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption. Purchase this... View Details
Keywords: Sean Silverthorne