Publications

April 2001 (Revised February 2003)
Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details

Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

September 2011
Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills.... View Details

Keywords: Dina Gerdeman

12 Oct 1999
Research & Ideas

It Came in the First Ships: Capitalism in America

classic economic "factors of production." The others are labor, capital, and entrepreneurship. As the earlier chapters of this book have shown, modern capitalism fuses these four factors into operational systems for the conduct of economic life, most notably... View Details

Keywords: by Thomas K. McCraw

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

solution was to track audiences, use information about their browsing choices, and infer their interests. But tracking was challenged by privacy policies, as Google proposed restriction on the use of cookies, and Apple limited tracking by third parties on its View Details

Keywords: by John Deighton and Leora Kornfeld

17 Jun 2014
First Look

First Look: June 17

Highway: Technology and Mobility Trends and Opportunities Technological innovation is considered a competitive strength for America, but the nation does not score as high in deploying its technology. U.S. transportation systems are in... View Details

Keywords: Sean Silverthorne

26 May 2015
First Look

First Look: May 26

strategic priorities. This article explains core links between selling initiatives and basic drivers of enterprise value, and it provides suggestions about how best to communicate strategy to busy people in the field. May 2015 Management... View Details

Keywords: Sean Silverthorne

February 2018 (Revised September 2018)
Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai

On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details

Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

Teaching Interest

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

What strategies win in markets with network effects?
How can technology be... View Details

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

consumers use their mobile devices in store. Surprisingly, also when some undecided consumers look up products and prices on their smartphones while in a store, companies don’t necessarily lose out on... View Details

Keywords: by Dina Gerdeman; Retail

29 Jul 2008
First Look

First Look: July 29, 2008

agglomerating (e.g., universities, government). Download the paper: http://www.hbs.edu/research/pdf/09-003.pdf Communication (and Coordination?) in a Modern, Complex Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael L.... View Details

Keywords: Martha Lagace

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

cost-benefit approach is proposed to analyze an individual’s incentives to produce speech and is then applied to assess the role social communities play vis-à-vis individual dissent. This analysis underscores the important and complex... View Details

Keywords: Dina Gerdeman

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

they have a strong tendency to expand horizontally. Sony has expanded its PlayStation videogame platform into a digital home entertainment platform by adding DVD-playing and Internet-access capabilities; Microsoft has expanded its PC software platform to the increasing... View Details

Keywords: by Sean Silverthorne; Technology

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

Winter 2021
Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy

While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details

Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media