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- All HBS Web (324)
- Faculty Publications (97)
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- 25 Jan 2011
- First Look
First Look: Jan. 25
dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically show how managers can strategically use brand biographies in brand positioning, in this case to View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
paper, we argue that the considerable moral hazard associated with private regulatory monitoring can be mitigated by the scope of the monitoring organizations' product/service portfolios and by their private governance mechanisms. These... View Details
- 08 Feb 2011
- First Look
First Look: Feb. 8
Direct Investment in Times of Crisis Authors:Louis T. Wells Publication:Chap. 12 in The Yearbook on International Investment Law and Policy 2009-2010, edited by Karl P. Sauvant, 477-504. New York: Oxford University Press, 2010 An abstract... View Details
Keywords: Sean Silverthorne