Messaging - Publications - Faculty & Research

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

Businesses that dismiss TikTok as merely a platform for teenagers looking to create and consume cat and dance videos do so at their own peril. That’s the message of a Harvard Business School case study tracing the video-sharing app’s... View Details

Keywords: by Rachel Layne; Technology

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

proactive, sending 21 percent more messages to potential dates compared with the control group. Women with the feature also increased their matches by 29 percent, while men increased their matches by 15 percent. The researchers defined a... View Details

Keywords: by Kara Baskin

22 Jan 2013
First Look

First Look: Jan. 22

PublicationsThe Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality Authors:Gino, F., M. Kouchaki, and A. Jami Publication:Journal of Experimental Psychology: General Abstract Drawing on the embodied simulation account of emotional information... View Details

Keywords: Sean Silverthorne

16 Aug 2011
Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

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31 Aug 2015
Research & Ideas

How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

economic works in history. Its messages of industry and frugality also found an audience through phonetic spelling and cartoons that appeared on anything from a child’s mug to a popular broadside. Examples of these early editions can be... View Details

Keywords: by Julia Hanna

04 Jan 2017
What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

Summing Up: Are Bureaucracies Worth Improving? Several messages emerge from responses to this month’s column on the worthiness of bureaucracies. In general, there is a wide range of thinking about the value of bureaucracies and work done... View Details

Keywords: by James L. Heskett

18 May 2022
Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

high-to-low reordering saw overdraft revenue decline by $1.3 billion per year, which has translated into $330 in savings per customer, the researchers estimate. "The message is, 'Check your individual bank and look at the fees, and make... View Details

Keywords: by Rachel Layne; Financial Services

02 Apr 2001
Research & Ideas

What Makes a Good Leader?

John Kotter. "They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall." Badaracco believes part of knowing... View Details

Keywords: by Deborah Blagg & Susan Young

30 Sep 2002
Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

possible there should be redundancy in these channels including backups that are not linked to the telephone system or the Web. Messages should be composed in advance. There also should be mechanisms for rapidly locating key staff (e.g.... View Details

Keywords: by Michael Watkins

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

after four days, sending the message that he thought this was a legal problem rather than an issue of consumer trust. “Johnson’s actions will become the new model for how a crisis should be handled” #3: Dig deep for the root cause.... View Details

Keywords: by Bill George; Technology; Food & Beverage

2021
Book

Management as a Calling: Leading Business, Serving Society

By: Andrew J. Hoffman

Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details

Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership

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30 Aug 2011
First Look

First Look: August 30

PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage... View Details

Keywords: Sean Silverthorne

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

to do what must be done for the common good, including those on the front lines.” Yamato donates to rebuilding devastated areas Makoto Kigawa, CEO of Yamato—a home delivery service of everything from fresh food to skis and golf clubs—sent out a View Details

Keywords: by Dina Gerdeman

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

the solution created by the innovator, continually strategizing how best to reach and work with people both within and outside the movement, as the movement for change grows in size and complexity. “Orchestrators often need to tailor their View Details

Keywords: by Carmen Nobel

30 Sep 2019
Book

6 Steps to Building a Better Workplace for Black Employees

hiring Companies should train managers to root out racial bias from their hiring and recruitment processes. They should also invest in retaining black professionals, in part by reinforcing the message that race will not be a barrier to... View Details

Keywords: by Dina Gerdeman

13 Feb 2012
Research & Ideas

The Case Against Racial Colorblindness

The problem is that most of us naturally do notice each other's racial differences, regardless of our employer's policy. “Very early on kids get the message that they are not supposed to acknowledge that they notice people's race—often... View Details

Keywords: by Carmen Nobel

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

"The biggest message I want to convey is that AI can scale bias in ways that we can barely understand today," Neeley says. "It takes millions and billions of data points for them to operate. If we don’t have the right strategies in place... View Details

Keywords: by Scott Van Voorhis; Technology

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details

Keywords: by John Deighton and Leora Kornfeld

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

communication. "We started to notice very quickly that some project managers were sending the same message three or four times using different media," she says, citing an example of a manager speaking to an employee... View Details

Keywords: by Kim Girard

Publications