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Show Results For
- All HBS Web
(1,296)
- People (5)
- News (389)
- Research (533)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
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- 25 Jun 2020
- News
Former Professor and Associate Dean Vernon Alden Passes Away
daughter Anne, in a message to the HBS Alumni office, notes that Alden had a long-standing interest in Japan, teaching advanced management seminars there and assisting in the creation of Japan's first graduate school of business... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
messages and research surveys. Sponsored by seven of America's leading brands, more than 750,000 affluent consumers have enrolled. "Rewarding consumers for their time will be the next major loyalty battleground, as marketers struggle to... View Details
- 10 Mar 2021
- News
Chasing the Silver Tsunami
online community with fitness, wellness, and educational courses, as well as opportunities to connect with other older adults. Oppenheim’s research in the field shows that the message that most resonated with this population is one... View Details
- 01 Jun 2020
- News
Check In
plexiglass shield. Your room might be sealed, with a message that it’s been cleaned, inspected, and certified in the appropriate way. The room probably won’t have had a previous occupant for two to three days. You’re the only person who... View Details
- 01 Dec 2001
- News
September 11: A Community Reflects
online message boards were set up almost immediately to enable concerned alumni to check on the status of classmates, colleagues, and friends. “I see my family, my neighborhood, my classmates, my countrymen, and even the entire free world... View Details
Keywords: Susan Young;Deborah Blagg
- 01 Jun 2010
- News
$how Me the Money
tax dispute in IRS history, settled in 2006 when GlaxoSmithKline paid the agency some $3.4 billion, a case that the IRS said sent “a strong message of our resolve” in dealing with transfer pricing. Says Wells, “The manipulation of... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 01 Jun 2014
- News
Ask the Expert: Braving an Insecure New World
Are limits or balance possible? Clemens Aichholzer (MBA 2003), London, England Additional Reading Scott Howe (MBA 1994) is making Big Data–driven marketing more transparent We've been trading privacy for convenience for a long time—from dictating a View Details
- 28 Apr 2020
- News
Lessons from a COVID Survivor
Allow yourself to lean and be seen. Ruparell’s lifeline came from a broad network of friends and colleagues, who provided physical and emotional support, including grocery delivery and encouraging text messages during her illness. Let go... View Details
- 01 Mar 2017
- News
Research Brief: Lost in Translation
have a strong communications strategy, because they aren’t always going to have the luxury or time to prepare, and simply translating your message won’t be enough.” “The Capital Market Consequences of Language Barriers in the Conference... View Details
Keywords: Erin Peterson
- 01 Mar 2006
- News
Whitehead Urges MBAs to Become Lifelong Leaders
and the reason is that people drop out and don’t aspire to be great leaders. The penalty to them seems too great, the reasons for saying no seem too heavy. My message to you is, ‘Don’t quit.’ You’re expected to be a leader, not just in... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share... View Details
- 01 Jun 2008
- News
Tu Veux Sprechen Conmigo Online?
and interact with written and spoken messages and videos. It includes features that correct grammar and vocabulary and offer translations. Best of all, the Globe said, it facilitates “fluid conversation with native speakers about common... View Details
- 01 Mar 2003
- News
Books
last five years has been nearly $1 trillion in underperforming investment in the United States alone. Although its central message is that managers need to think more coherently about their project portfolios in order to align them with... View Details
- 31 Oct 2019
- News
Finding an Audience
today, but to do it on a daily basis and to have it 365 days a year. Last year, we had over one million page views. And our Facebook has over 55,000 people who like it. And many of the messages that we send out, some of them reach 200,000... View Details
- 01 Apr 2001
- News
Books: A Nation Transformed by Information
essay and coauthor a third in their contribution to the collection’s total of nine essays; the other six are written by experts on history, technology, and business. The book’s central message is that the country’s foundation and... View Details
Keywords: Information
- 01 Jun 2003
- News
Respond to a Worthy Cause
two thousand copies of the twenty thousand print run were sold, enough to cover production costs. Since then, sales have been strong. “By wrapping the anti-violence message in a package of beautiful songs by great female artists, we were... View Details
- 01 Aug 2002
- News
Editor's Note
reunions. We also have a report on a new Executive Education program designed specifically for HBS alumni, news of the sixth annual Business Plan Contest, and a message from Susan Luick Good (MBA '71), president of the HBSAA Board of... View Details
- 01 Mar 2019
- News
The Fight Beyond
they knew to be hiding in the mountain range. Still there was reason for hope. Green had managed to send a message to his superiors in Bari through British radio channels: “All equipment lost[.] Majority in bad condition because... View Details
- 29 Apr 2022
- News
Clean Slate
sometimes the messaging around health didn’t work. There is a case, for example, where we had a very good government officer who figured that for those 20 villages that refused to sign up, it became important to communicate differently.... View Details