Media Relations - Publications - Faculty & Research

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

refugees were shamed on social media after being photographed with smartphones, and federal agencies have reprimanded how lower-income individuals spend relief funds after natural disasters. Even groceries aren't safe, Hagerty and Barasz... View Details

Keywords: by Rachel Layne

01 Dec 2023
News

Case Study: Staking a Claim

their problem and spend more effort at the top of the funnel than you’d like. Think about it: The usual catalyst to buy car insurance is to first buy a car. Same for homeowners’ insurance. These moments triggered discrete opportunities for companies to intercept... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Insurance Carriers and Related Activities

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

companies recognize the need to restructure too late, when fewer options remain and saving the company may be more difficult. Scott Paper's new CEO was widely criticized in the news media for the magnitude of the layoffs he ordered.... View Details

Keywords: by Stuart C. Gilson

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital View Details

Keywords: by Sean Silverthorne; Technology

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical, reflect profound public concerns. Longstanding societal scrutiny... View Details

Keywords: Dina Gerdeman

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

that we are pursuing. In my first year, we went to New York to meet with industry professionals. After meeting the CEO of HBO, I was surprised at how much of the cohort was interested in the entertainment and media industry, a space of... View Details

Teaching Interest

Overview

By: Nancy F. Koehn

My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details

Keywords: History Of Leadership; Effective Leadership In Turbulent Times; Crisis Management; Change Management; Entrepreneurship; History; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Europe

15 Dec 2023
News

The Musts of 2023

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their hearts. And their answers ran... View Details

29 Aug 2022
Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details

Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser

23 Aug 2011
First Look

First Look: August 23

menu setter. Nevertheless, the menu optimally offered by a higher-ability menu setter remains superior. This results in a negative relation between menu size and menu quality: smaller menus are better than larger menus. Download the... View Details

Keywords: Sean Silverthorne

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details

Keywords: by Julia Austin

Web

The Art of American Advertising: 1865 - 1910

printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details

August 2018 (Revised April 2023)
Case

Facebook—Can Ethics Scale in the Digital Age?

By: George A. Riedel and Carin-Isabel Knoop

Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details

Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media

Citation

Educators

Purchase

15 Feb 2024
News

Startup Shepherds

confusion in how the founders relate their story, or an overreliance on fundraising. “We started to see some patterns,” Sherman notes. That year, the pair jointly invested in three companies, about one percent of those they had... View Details

Keywords: April White

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

organizations adopt these strategies, there may be tensions and multiple conflicting institutional logics. Additionally, we consider four strategic leadership topics and how they relate to platform, open/user innovation, and ecosystem... View Details

Keywords: Sean Silverthorne

Web

Hidden Workers, Part-Time Potential - Managing the Future of Work

responsibilities, health challenges, and partial retirement, among others. By learning about and accommodating the needs of these workers, firms can encourage part-time employees to take on more hours—and help ease the talent shortage as well as raise productivity.... View Details

Web

Leadership - Health Care

school board. Krys Mroczkowski Associate Director, Health Care Initiative Krys is responsible for programming and content related to health care delivery and services for MBAs, alumni and faculty. He is passionate about reforming health... View Details

Web

Brian Kenny | About

and implementation of the School’s marketing, communications and public relations efforts around the world. Working with the Dean’s executive team and HBS faculty, Brian oversees the alignment of branding, marketing, and View Details

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

87 percent, during the two months before an election, indicating that the information received in this period matters overall. Voters who switched candidates didn’t change their policy preferences. Voters’ policy views remained consistent, despite the onslaught of... View Details

Keywords: by Danielle Kost

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details

Keywords: by Danielle Kost; Tourism

Publications