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Show Results For
- All HBS Web
(476)
- People (3)
- News (110)
- Research (224)
- Events (4)
- Multimedia (3)
- Faculty Publications (117)
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- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
seller's ID with a seller score, or a buyer with a buyer rating." These days, however, profile pictures are commonplace. It's a phenomenon that Edelman attributes to Facebook. In fact, many sites require customers to use Facebook for a login mechanism—not just... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
provides detailed contents to discuss the challenges involved in transforming the sales strategy of a well-established firm. Purchase this case:https://hbsp.harvard.edu/product/519054-PDF-ENG Harvard Business School Case 719-408 The De... View Details
Keywords: Dina Gerdeman
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
of the ways in which ideas, images, and other forms of organizational content pass between leaders and employees, or from one employee (or group of employees) to another. It occupies roughly the same space that "corporate communication"... View Details
Keywords: Re: Boris Groysberg
- 07 Aug 2007
- First Look
First Look: August 7, 2007
Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported BBC-branded content around the globe through all formats, including magazines,... View Details
Keywords: Martha Lagace
- 17 Jul 2012
- First Look
First Look: July 17
boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy-and start moving both revenue generation and strategy integration into HBR's... View Details
Keywords: Sean Silverthorne
- 12 Jun 2012
- First Look
First Look: June 12
questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social... View Details
Keywords: Sean Silverthorne
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits... View Details
Keywords: by Manda Salls
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a massive View Details
Keywords: Dina Gerdeman
- 19 Jul 2011
- First Look
First Look: July 19
provider must decide whether to IPO or accept an offer to be acquired by Euromoney, a global publishing and information content provider that is eager to launch an Internet information service. The case contains a term sheet that can be... View Details
Keywords: Sean Silverthorne
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new reviews product to its search engine. We experimentally vary the content displayed above... View Details
Keywords: Dina Gerdeman
- 05 Dec 2017
- Research & Ideas
What We've Learned from 101 Entrepreneurs in Emerging Markets
and Kolkata, India—where the interest of researchers, educators, and archivists has been extraordinary. Our presentations in management conferences that are interested in emerging markets have been very well attended. We’re also starting to see View Details
Keywords: by Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
S. Grossman, and Ryan JohnsonHarvard Business School Case 512-026 When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed... View Details
Keywords: Sean Silverthorne
- 29 Jun 2007
- First Look
First Look: June 29, 2007
resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael Di Tella, and Alexander... View Details
Keywords: Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. Beverage industry firm PepsiCo is cited in support of... View Details
Keywords: Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related View Details
Keywords: Dina Gerdeman
- 19 Sep 2006
- First Look
First Look: September 19, 2006
favorite content wherever they are whenever they demand it, consumption patterns will become more, not less uniform, this theory predicts. To shed light on this debate, we study the distribution of revenues across products in the context... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
shopper builds with the retailer's increasing understanding of the contents of the consumer's shopping basket, and relies heavily on the magnitude of dollars spent in the store. The actual value for the shopper of turbo-charged vouchers... View Details
- 25 Mar 2014
- First Look
First Look: March 25
we identify a profound and consistent gender gap in entrepreneur persuasiveness. Investors prefer pitches presented by male entrepreneurs compared with pitches made by female entrepreneurs, even when the content of the pitch is the same.... View Details
Keywords: Sean Silverthorne