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Show Results For
- All HBS Web
(5,612)
- People (24)
- News (1,676)
- Research (2,590)
- Events (45)
- Multimedia (69)
- Faculty Publications (1,657)
- 16 Sep 2015
- News
Creating more effective content across all media
Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media.... View Details
- 28 Apr 2023
- News
Year Up Leads to Media Services Careers: Four Staff Stories
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
I have a very supportive husband that said, ‘you know, you’re not getting any younger.’” And thus, Avant Ski was born. Reimaging Typical Ski Trip Prep Widman launched NYC-based media company Avant Ski in... View Details
- October 2023 (Revised March 2024)
- Case
GameStop: Social Media Finds a Cheat Code (A)
By: Joseph Pacelli and Sarah Mehta
This case covers the events leading up to the 2021 GameStop short squeeze. Using GameStop as an illustrative example, the case explores the rise in retail trading, increased financial information sharing on social media, and the gamification of investing enabled by... View Details
Keywords: Value; Stocks; Financial Markets; Social Media; Investment; Applications and Software; Financial Services Industry; United States
Pacelli, Joseph, and Sarah Mehta. "GameStop: Social Media Finds a Cheat Code (A)." Harvard Business School Case 124-005, October 2023. (Revised March 2024.)
- 18 May 2007
- Working Paper Summaries
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
- April 2021 (Revised March 2024)
- Case
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)
- March 2013
- Case
Robin Ash and Printzhof Press
By: Frank V. Cespedes and Lynda St. Clair
Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details
Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Publishing Industry; Publishing Industry
Cespedes, Frank V., and Lynda St. Clair. "Robin Ash and Printzhof Press." Harvard Business School Brief Case 913-554, March 2013.
- 18 Apr 2019
- Blog Post
Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference
and over 30 speakers who are at the frontiers of change in entertainment. Hosted by HBS’s Entertainment & Media Club, the conference each year brings industry leaders to campus to share their experiences... View Details
Keywords: Entertainment / Media / Sports
- July 2014
- Article
Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows
By: David H. Solomon, Eugene F. Soltes and Denis Sosyura
We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details
Solomon, David H., Eugene F. Soltes, and Denis Sosyura. "Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows." Journal of Financial Economics 113, no. 1 (July 2014): 53–72.
- Article
Information or Opinion? Media Bias as Product Differentiation
By: Bharat Anand, Rafael Di Tella and Alexander Galetovic
Anand, Bharat, Rafael Di Tella, and Alexander Galetovic. "Information or Opinion? Media Bias as Product Differentiation." Journal of Economics & Management Strategy 16, no. 3 (Fall 2007): 635–682.
- 23 Nov 2016
- News
How Focusing on Content Leads the Media Astray
- 30 Jan 2014
- Blog Post
Big Media, Big Business! Inside scoop on the upcoming Entertainment & Media Club Conference
Each year, the Entertainment & Media conference at the Harvard Business School brings together hundreds of students, alumni, faculty, and industry leaders to share experience View Details
Keywords: Entertainment / Media / Sports
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details
Keywords: Demographics; Marketing; Consumer Behavior; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Argentina
Silvestri, Luciana, and Roberto Vassolo. "Media & Entertainment in Argentina: Doing Business in a Fragmented Society." In Handbook of Spanish Language Media, edited by Alan Albarran. New York: Routledge, 2009.
- 10 Jun 2014
- News
Uber Rides Social Media Dominance to $17B Valuation
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Germany; South America; Europe; Asia; North and Central America
Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.