Publications
Publications
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- All HBS Web
(2,002)
- Faculty Publications (316)
- February 2010 (Revised January 2013)
- Case
The Dabbawala System: On-Time Delivery, Every Time
By: Stefan H. Thomke and Mona Sinha
Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material... View Details
- October 2009
- Case
Low-k Dielectrics at IBM
By: Willy C. Shih and Giovanni Carraro
Innovations at the frontiers of technology carry enormous risk of making wrong choices. This case examines a decision made by IBM in its semiconductor process technology strategy: a material to use as a dielectric insulator in its leading edge silicon chip technology.... View Details
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
- 2008
- Chapter
Corporate Honesty and Business Education: A Behavioral Model
By: Rakesh Khurana and Herbert Gintis
Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
- November 2008
- Case
The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost
By: John D. Macomber
The case is intended for use with the HBS Educational Technology Group "Construction Bidding Simulation." Material that can be taught includes quantity survey methodology (from the case); analyzing preliminary estimated costs per building trade (from the discussion... View Details
- September 2008 (Revised August 2009)
- Case
Columbus Tubing: Steel is Real
By: Daniel C. Snow, Gary P. Pisano, Elena Corsi and Gudrun Urfalino Kristinsdottir
Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber... View Details
- September 2008
- Case
Adobe Systems: Working Towards a "Suite" Release (A)
By: David A. Thomas and Lauren Barley
The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details
- September 2008
- Supplement
Adobe Systems: Working Towards a "Suite" Release (B)
By: David A. Thomas and Lauren Barley
The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details
- 2008
- Working Paper
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
- September 2008
- Class Lecture
Leading Change and Organizational Renewal
By: Michael L. Tushman and Charles O'Reilley
Executives who return from campus-based executive programs ready to make changes often find employees resistant to new ideas. The Leading Change and Organizational Renewal multimedia resource was created to ease transitions and empower the teacher as leader. This... View Details
- 2008
- Other Unpublished Work
From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
- May 2008 (Revised May 2008)
- Case
Symyx Technologies, Inc.
By: H. Kent Bowen, Courtney Purrington and Thomas D. Perry
Symyx is a science-based company spun out of Berkeley. Its unique materials technology has been exploited for 10 years, but the company needs a new business model. The company concept required the invention of hardware and software to do high throughput materials... View Details
- May 2008
- Background Note
The Producing Manager: A Double-Barreled Role
By: John J. Gabarro and Thomas J. DeLong
The purpose of this note is to ground and amplify on the characteristics and challenges of the producing manager role. It is in response to requests from participants for a piece of "take away" material that can be shared with colleagues in professional service firms... View Details
- May 2008
- Supplement
Kenny Kahn at Muzak (B)
By: Linda A. Hill and Emily Stecker
Supplemental Material for 408-057 View Details
- March 2008 (Revised March 2010)
- Module Note
Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture
By: Laura Alfaro
This module note presents a series of case studies taught in the Harvard Business School course Institutions, Macroeconomics, and the Global Economy (IMaGE). The course addresses the opportunities created by the emergence of a global economy and proposes strategies for... View Details
- December 2007 (Revised July 2008)
- Case
General Mills (A)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
General Mills is an 80-year-old company that specializes in consumer foods such as cereal, snacks, baking, and dinner products. Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the... View Details
- November 2007 (Revised May 2008)
- Case
Creativity under the Gun at Litmus Corporation
By: Teresa M. Amabile and Yana Litovsky
Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details
- 2007
- Book
From Higher Aims to Hired Hands: The Social Transformation of American Business Schools and the Unfulfilled Promise of Management as a Profession
By: Rakesh Khurana
Is management a profession? Should it be? Can it be? This major work of social and intellectual history reveals how such questions have driven business education and shaped American management and society for more than a century. The book is also a call for reform.... View Details
- August 2007 (Revised September 2007)
- Background Note
Negotiation Strategy: Pattern Recognition Game
By: Gregory M. Barron and Michael A. Wheeler
In negotiation, correctly identifying your counterpart's strategy is vital. Only then can you constructively influence their behavior-or adapt appropriately to what they are doing. This case-and its related computer-based exercise (Negotiation Strategy... View Details
- 2007
- Text Book
Business Analysis and Valuation: Using Financial Statements
By: Paul M. Healy and Krishna G. Palepu
Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for... View Details