Filter Results:
(18,466)
Show Results For
- All HBS Web
(18,466)
- People (25)
- News (3,481)
- Research (12,705)
- Events (105)
- Multimedia (295)
- Faculty Publications (10,616)
Show Results For
- All HBS Web
(18,466)
- People (25)
- News (3,481)
- Research (12,705)
- Events (105)
- Multimedia (295)
- Faculty Publications (10,616)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 18 Jun 2013
- News
Megahit Marketing
- 01 Apr 2000
- News
Marketing Muscle
On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered and finally... View Details
- 1997
- Book
Marketing Research
By: Donald R. Lehmann, Sunil Gupta and Joel Steckel
Lehmann, Donald R., Sunil Gupta, and Joel Steckel. Marketing Research. Addison-Wesley Publishing Company, 1997.
- 21 Jul 2009
- News
Marketing Pose
- Fast Answer
Market Perspectives
Where can I find resources for my paper or project? Sources for U.S. Economic Data Economic Reports Literature and article resources: Academic Search Premier - a multi-disciplinary database that provides access to full text material from over 8,000 journals. ... View Details
- Fast Answer
Entrepreneurial Marketing
Highlights from Baker Library resources helpful for marketing & sales planning and applications for early stage ventures. Below are some suggested resources for your EM project. Get 1/1 help with a librarian: Request a... View Details
- Fast Answer
Market Maps
Where can I find market maps for various industries? Market mapping is the process of visually organizing information about various competitors in a specific industry or vertical to understand their... View Details
- 2008
- Chapter
Matching and Market Design
By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez
Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix... View Details
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords: by Rebecca Henderson & Karthik Ramanna
- 2010
- Working Paper
The Job Market for New Economists: A Market Design Perspective
By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job... View Details
Keywords: Cost Management; Information; Surveys; Jobs and Positions; Job Interviews; Job Search; Emerging Markets; Digital Platforms; Service Operations; Internet and the Web
Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Harvard Business School Working Paper, No. 10-096, May 2010.
- 18 Nov 2024
- Video
Interdisciplinary Research in Marketing
- September 1981 (Revised July 1987)
- Background Note
Glossary of Marketing Terms
Provides definitions of marketing terms. View Details
Keywords: Marketing
Tedlow, Richard S. "Glossary of Marketing Terms." Harvard Business School Background Note 582-044, September 1981. (Revised July 1987.)
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details
Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France
Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.... View Details
- April 2021
- Background Note
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By: Elie Ofek, Olivier Toubia and Didier Toubia
Twenty five years after it was initially proposed, Clay Christensen’s theory of disruptive innovation continues to be a major reference for entrepreneurs, corporate innovators, and investors. However, the term “disruptive innovation” is often used in ways and contexts... View Details
Keywords: Market Entry; New Product Management; Targeting; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Product; Management; Innovation Strategy; Technology
Ofek, Elie, Olivier Toubia, and Didier Toubia. "HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market." Harvard Business School Background Note 521-104, April 2021.