Marketing Safety - Publications - Faculty & Research

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food View Details

Keywords: Sean Silverthorne

15 Dec 2009
First Look

First Look: Dec. 15, 2009

explored in this paper. Restructuring Within an Academic Health Center to Support Quality and Safety: The Development of the Center for Quality and Safety at the Massachusetts General Hospital Authors:Richard Bohmer, Jonathan David Bloom,... View Details

Keywords: Martha Lagace

14 Mar 2011
Research & Ideas

Keeping Credit Flowing to Consumers in Need

The credit crunch and subsequent collapse of the nonprime mortgage market claimed many victims, including hundreds of thousands of low- and moderate-income Americans who lost their homes and savings. Today, regulators and policymakers are... View Details

Keywords: by Sean Silverthorne; Financial Services; Construction; Real Estate

15 May 2018
First Look

New Research and Ideas, May 15, 2018

Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/618028 Harvard Business School Case 618-019 Improving Worker Safety in the Era of Machine Learning (A) Managers make predictions all the time: How fast will my View Details

Keywords: Dina Gerdeman

13 May 2014
Op-Ed

The Alibaba Effect

Alibaba is about to make history with the first genuine mega-IPO of a Chinese entrepreneur-founded company in the United States. The numbers are historic as well—an anticipated market capitalization of some $200 billion. It comes to the... View Details

Keywords: by Bill Kirby & Warren McFarlan; Retail

29 Apr 2014
First Look

First Look: April 29

Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details

Keywords: Sean Silverthorne

23 Jun 2009
First Look

First Look: June 23

problems (and the ways they reinforce each other), this paper offers a new approach to community transformation which calls for leaders to use technology to inform and connect people. We need to convert the social safety net into a social... View Details

Keywords: Martha Lagace

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details

Keywords: by Ben Rand; Technology

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

Citation

SSRN

Read Now

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

losses. In 2014, the health insurance industry’s aggregate pre-tax margin in the individual market was –5.2 percent, amounting to an overall loss of $2.7 billion. A SHRINKING POOL OF PROVIDERS Though Aetna is currently enduring a healthy... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and prepared for disappointment—or... View Details

Keywords: by Sean Silverthorne; Retail

03 Dec 2015
Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

driven by the fears of the past: ensuring nuclear safety and radiological health and avoiding nuclear proliferation. However, our actual experience with these issues has been far different than anticipated. Political leaders and voters... View Details

Keywords: by Joseph Lassiter; Energy

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

words, you also need a management plan for your customers. To return to our manufacturing metaphor, the special challenge of service delivery is that your customers routinely wander onto the shop floor-unannounced-and tinker with the assembly line. And yet success... View Details

Keywords: by Deborah Blagg; Service

February 1998
Teaching Note

Aladdin Knowledge Systems TN

By: Das Narayandas

Teaching Note for (9-598-018). View Details

Keywords: Mergers and Acquisitions; Competition; Marketing; Sales; Distribution; Safety; Globalization; Integration; Information Technology Industry; Europe; United States

Citation

Purchase

02 Aug 2016
First Look

August 2, 2016

households. The quality of the liquidity services provided by bank liabilities depends on their safety in case of default. Commercial bank debt is fully insured and thus provides full liquidity. However, commercial banks do not... View Details

Keywords: Sean Silverthorne

18 Feb 2014
First Look

First Look: February 18

Frictions in Shadow Banking: Evidence from the Lending Behavior of Money Market Funds By: Chernenko, Sergey, and Adi Sunderam Abstract—We document the consequences of money market fund risk taking during the... View Details

Keywords: Sean Silverthorne

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the... View Details

Keywords: by Kim Girard

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details

Keywords: by Danielle Kost; Health

04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

operations. We finance these industries with private capital, set national and local regulations, encourage competition and discourage cartels in order to lower prices and increase quality (i.e., driving safety up and environmental impact... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology