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  • 06 Apr 2007
  • What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 17 Jun 2010
  • News

The Most Emerging of Emerging Markets

Keywords: Professor Tarun Khanna; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services
  • 11 Dec 2014
  • News

Defining the field of cause-related marketing

After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes. (Published December 2014) View Details
  • May 1980 (Revised September 1985)
  • Case

AT&T Long Lines: Marketing Telemarketing (A)

By: Benson P. Shapiro
Keywords: Marketing Communications; Telecommunications Industry
Related

    Why You Aren’t Getting More from Your Marketing AI - HBR

    Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the... View Details

    • May 2008
    • Case

    Sensors Unlimited: Bringing InGaAs Technology to the Market

    By: Willy C. Shih
    Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details
    Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry
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    • Web

    Program for Research in Markets & Organizations - Doctoral

    Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business... View Details
    • April 1990 (Revised November 1992)
    • Case

    Population Services International: The Social Marketing Project in Bangladesh (Abridged)

    By: James E. Austin
    Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
    Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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    • Web

    Additional Archives - Creating Emerging Markets

    institutional memory and periodically disseminates historical information about the institute to the IIMA community and the general public. It holds a large collection of physical and digitized documents related to the foundation and... View Details
    • Fast Answer

    Music & Activism: Market Research Resources

    Where can I find information to help me with my course work? Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by generation.
    Passport Global... View Details
    • 10 Oct 2022
    • News

    How to Get Empathetic Marketing Right

    • Web

    Marketing Awards & Honors - Faculty & Research

    Gupta : Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American Marketing Association for "Long Term Impact of Promotion... View Details
    • 03 Sep 2020
    • News

    Marketing in the Age of Resistance

    • December 2009
    • Article

    Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

    By: Felix Oberholzer-Gee and Joel Waldfogel
    Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
    Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
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    • Web

    Online Entrepreneurial Marketing Course | HBS Online

    This course is part of the Entrepreneurship & Innovation and Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey... View Details
    • 02 Aug 2018
    • News

    Can Marketing Help Halt the Heroin Epidemic?

    advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
    • September 2009
    • Teaching Note

    HubSpot: Inbound Marketing and Web 2.0 (TN)

    By: Thomas J. Steenburgh and Jill Avery
    Teaching Note for 509-049. View Details
    Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry
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    • Web

    Hands-on Learning About Global Markets | MBA

    Hands-on Learning About Global Markets By Jennifer Gillespie on September 21, 2023 Share via Facebook Share via LinkedIn Print Share via email The challenge posed to students in HBS’s FIELD Global Capstone (FGC) course sounds a bit like a... View Details
    • Web

    Lessons from History - Creating Emerging Markets

    and values of the company, but the broader business ecosystem in which it operated. This repository has since helped bolster the credibility of the company, and Pathare noted that the marketing teams at Godrej have become invested in... View Details
    • 27 Feb 2017
    • Research & Ideas

    Reputation is Vital to Survival in Turbulent Markets

    businesses over the long run: companies such as Tata Group, founded in India in 1868, or Mexican bakery Grupo Bimbo, started in 1945. What sets these firms apart? What can leaders in developed markets learn from them? In the recent... View Details
    Keywords: by Sean Silverthorne