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  • Web

Additional Archives - Creating Emerging Markets

institutional memory and periodically disseminates historical information about the institute to the IIMA community and the general public. It holds a large collection of physical and digitized documents related to the foundation and... View Details
  • May 2009 (Revised December 2009)
  • Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
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    Why You Aren’t Getting More from Your Marketing AI - HBR

    Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the... View Details

    • 17 Jun 2010
    • News

    The Most Emerging of Emerging Markets

    Keywords: Professor Tarun Khanna; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services
    • 11 Dec 2014
    • News

    Defining the field of cause-related marketing

    After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes. (Published December 2014) View Details
    • April 1990 (Revised November 1992)
    • Case

    Population Services International: The Social Marketing Project in Bangladesh (Abridged)

    By: James E. Austin
    Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
    Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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    • May 2008
    • Case

    Sensors Unlimited: Bringing InGaAs Technology to the Market

    By: Willy C. Shih
    Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details
    Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry
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    • May 1980 (Revised September 1985)
    • Case

    AT&T Long Lines: Marketing Telemarketing (A)

    By: Benson P. Shapiro
    Keywords: Marketing Communications; Telecommunications Industry
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    • Web

    Marketing Awards & Honors - Faculty & Research

    "Social Psychology of Organizations" at Harvard College. Sunil Gupta : Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American View Details
    • December 2009
    • Article

    Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

    By: Felix Oberholzer-Gee and Joel Waldfogel
    Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
    Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
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    • Web

    Online Entrepreneurial Marketing Course | HBS Online

    This course is part of the Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey today! New Entrepreneurial View Details
    • Fast Answer

    Music & Activism: Market Research Resources

    Where can I find information to help me with my course work? Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by generation.
    Passport Global... View Details
    • 02 Aug 2018
    • News

    Can Marketing Help Halt the Heroin Epidemic?

    advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
    • 10 Oct 2022
    • News

    How to Get Empathetic Marketing Right

    • 03 Sep 2020
    • News

    Marketing in the Age of Resistance

    • September 2009
    • Teaching Note

    HubSpot: Inbound Marketing and Web 2.0 (TN)

    By: Thomas J. Steenburgh and Jill Avery
    Teaching Note for 509-049. View Details
    Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry
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    • Web

    Hands-on Learning About Global Markets | MBA

    Hands-on Learning About Global Markets By Jennifer Gillespie on September 21, 2023 Share via Facebook Share via LinkedIn Print Share via email The challenge posed to students in HBS’s FIELD Global Capstone (FGC) course sounds a bit like a... View Details
    • Web

    Lessons from History - Creating Emerging Markets

    and values of the company, but the broader business ecosystem in which it operated. This repository has since helped bolster the credibility of the company, and Pathare noted that the marketing teams at Godrej have become invested in... View Details
    • Article

    Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

    By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
    Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
    Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
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    • 27 Feb 2017
    • Research & Ideas

    Reputation is Vital to Survival in Turbulent Markets

    businesses over the long run: companies such as Tata Group, founded in India in 1868, or Mexican bakery Grupo Bimbo, started in 1945. What sets these firms apart? What can leaders in developed markets learn from them? In the recent... View Details
    Keywords: by Sean Silverthorne